With over 500,000 apps on the Apple App Store anbd 250,000 apps on the Android App Market, mobile app market is extremely competitive. A good app no longer guarentee

1. Global Mobile App Marketing Services
T: UK +44 (0) 20 71127100, US 1 800 282 0149 | E: contactus@apppli.com | www.apppli.com

2. Why App Marketing?
 Fact 1: With 500k apps in the iTunes app Store and almost 200k in Android
marketplace, getting noticed and reaching top positions in the App Store is becoming
more challenging for the developers
 Fact 2: 62% of apps is discovered through the app store – need to optimize for
search to ensure visibility
 Fact 3: 46% of apps are promoted trough a word of mouth/ word of „mouse‟ – need
to reach out to audiences through social media channels
 Fact 4: Most apps are being downloaded,
used once or twice and then deleted from phones
 Fact 5: With over 500 mobile apps being
launched daily, it is not enough to build an
app and just throw it in to the app store

3. Why App Marketing?
And most importantly… with 500k apps in the iTunes app Store and almost
200k in Android marketplace - everybody wants to get to the „TOP and HOT‟

4. Why Apppli?
 All-encompassing mobile app development and digital marketing
expertise
 A pre-launch, launch and post-launch app marketing strategy and
execution
 Monetization and pricing strategy development
 Copywriting and content development for various channels
 Solid analytics
 Tailored approach to every client by:
 App category
 Geography
 Industry
 Audience

5. Why Apppli?
 With an ever increasing number of channels and
fragmented audiences, how do you ensure your message
is communicated clearly and cost-effectively?

6. Marketing is a Process
 We develop and support your mobile app throughout its lifecycle as
to achieve great results an app needs a steady support, not a „drop‟
marketing.
Pre-Launch Stage Launch Stage Post-Launch Stage
- Announcing launch to - On-going communication
- Building a „teaser‟ with influencers and
the audiences and influencers
campaign audiences via social media
- Optimizing app description
- Reaching out to - On-going public relations
for search, developing meta
influencers - Campaign analysis and
data
- Generating interest optimization
- Interlinking all the
through social media
channels
- Develop a marketing
- Establishing KPIs
message and
- Launching a public
positioning
relations campaign

7. Apppli‟s Unique Approach
Reason 1: We understand the mechanics of high rankings and algorithms thus
we strive to design our campaigns with this focus.
Reason 2: We have established relationship with bloggers and app reviewers
Reason 3: We have tools to ensure constant communications in social media
channels
Reason 4: We guarantee posting to the editorial terminals of Bloomberg and
Reuters as well as post your news to over 3,500 major news sites
including, Dow Jones, Yahoo!, Google News, and AOL; and is archived
on all major databases including Factiva and Lexis Nexis. We make your
release available to a proprietary database of 80,000 journalists. For
languages beside English, a translation would be required.

8. Success Story:
Wall St Scanner - iPhone app
- Achieved nearly 50,000 downloads just within the first two weeks after the release
- Gaining from 1,000 to 4,000 new users a day
- No.8 in Top Free Finance Apps in the iTunes App Store ( US & Canada ),
ahead of Yahoo! Finance and CNBC
- No.1 Investment App in the iTunes App Store ( US & Canada )

9. Success Story:
Cricket World Cup 2011 - Android App
- Achieved over 100,000 downloads in 2 months after its release
- Gaining from 1,000 to 4,000 new users a day
- Top ranks in “Hot today” and “Hot this week” on Appbrain, an app store and No. 6 “All-time
popular” in the Sports category on Appbrain
- Featured in “7 Hottest World Cup 2011 apps” in The Times of India
- Reviewed and featured on blogs and app review sites such as AndroidTapp, Android-apps, 101
Best Android Apps, GetAndroidStuff, and others…

10. Our Clients
Mireo’s Don’t Panic App

11. Contact Us
For further information, please contact:
Margarita Yakovleva
VP Sales and Marketing
margarita@apppli.com
UK +44 (0) 20 71127100
US +1 800 282 0149 (toll free)
www.apppli.com
Thank You & Happy Apppening!