In the past few years, worldwide sales of smartphones have outpaced worldwide sales of non-smartphone devices. App economies have continued to grow. Let’s take a look at some of the trends driving app economies around the world.

1. Mobile App Trends 2014

2. 1. Fun App Store Facts
2. Smart Phone Purchase Trends
3. Trends for Operating Systems
4. Most used Smartphone Apps
5. Mobile App Store Revenue,
Worldwide, 2012-17
6. Top Category of Apps been
Downloaded
7. Apps with more than 50K
Downloads in Google Play
8. Top Categories in Apple Store
9. Number of Apps Google Play Vs
App Store
10. Apps Download Trend Worldwide
11. iOS/Android app revenue gap
narrows , but iOS still miles ahead
12. Apple’s iOS edges out Android in
mobile ad traffic, dominates in
revenue
13. Indian App Market Revenue
Projection
16. Android Dominates Market Share, But
Apple Makes All The Money
17. Conclusion
18.References
Agenda

3. • The percentage of overall App Store revenue generated by free apps with in-app
purchases increased from 77 percent to 92 percent from January 2013 to
November 2013
• In 2013, about 90 percent of revenue generated from games came from free-to-
play titles, while just 8 percent came from paid apps
• Two of the top three free apps come from Google (YouTube at No. 2, and Google
Maps at No. 3), making Google the most downloaded publisher in the App Store
for 2013
• Candy Crush Saga was the most downloaded app in 2013
• More people downloaded Despicable Me: Minion Rush than downloaded
Facebook on 2013
• Eight of the top 10 paid apps were games, but the No. 1 overall paid download
was a messaging app (WhatsApp Messenger)
• Clash of Clans managed to make more money in 2013 than Candy Crush Saga
• Disney was the top paid app publisher, with Temple Run: Oz leading the charge
• People still love apps a lot – the biggest takeaway
Fun App Store Facts

4. 175
298
491
697.7
968
1200
0
200
400
600
800
1000
1200
1400
2009 2010 2011 2012 2013 2014
In Millions
Years
Source: Gartner/Techcrunch
Smartphone Purchase Trend

5. 0
100
200
300
400
500
600
700
800
2009 2010 2011 2012 2013 2014
In Millions
Years
Android
iOS
RIM
Symbian
Microsoft
Bada
Others
Source: Statista
Trend Of Operating System(OS)

6. Most Used
SmartPhones
Apps
Source: ibnlive

8. Mobile App Store Revenue, Worldwide, 2012-17
0
5000
10000
15000
20000
25000
30000
35000
40000
2011 2012 2013 2014 2015 2016 2017
Millions of
Dollars
Years
Paid For
In-App
Purchases
Advertising
Source: Gartner

9. 0.00%
50.00%
100.00%
150.00%
200.00%
250.00%
2011-2012 2012-2013
GROWTHINPERCENTAGE
Year
Messaging and Social
Utility and Productivity
Music, Media and
Entertainment
Lifestyle and Shopping
Games
Sports,Health and
Fitness
News and Magazine
Top Categories of apps being downloaded
Source: Flurry

10. 0 10000 20000 30000 40000
Business
Communication
Entertainment
Lifestyle
Media& Video
Music & Audio
Personalization
Photography
Shopping
Social
Travel & local
In Millions
Category
Paid Apps
Free Apps
Top 3 (Paid apps): Travel, Personalization, Entertainment
Top 3 (Free apps): Entertainment, Personalization, Lifestyle
Top Categories on Google Play (50K+ Downloads)

11. 0 5 10 15 20
Books
Business
Education
Entertainment
Games
Health Care & Fitness
Lifestyle
Music
News
Photography
Productivity
Reference
Sports
Travel
Utilities
Percentage
Categories
Top Categories on Apple Store
In 2013 games were the most popular category among all closely followed by education. And,
rest of the categories have also shown large margin.

12. 0
200000
400000
600000
800000
1000000
1200000
2009 2010 2011 2012 2013
In Billions
Years
Google Play
iOS2
Number of Apps : Google Play vs App Store
Source: Wikipedia

13. 0
50000
100000
150000
200000
250000
300000
2012 2013 2014 2015 2016 2017
Downloads in
Millions
Years
Free Download
Paid Download
Source: Gartner
Apps Download Trend Worldwide

14. 0.91
0.77
0.43
0.24
0.19
0 0.5 1 1.5
App Revenue, Advertising,
Developers Fees, Commerce
Mobile Ad Revenue
Paid Downloads And In-App
Purchases
In-App Purchases
Developer Revenue Per Download
Android
iPhone
Source: 9to5Mac
iOS/Android App Revenue Gap Narrows, But iOS Still
Miles Ahead

15. Source: AppleInsider 2013
Apple's iOS edges out Android in mobile ad traffic,
dominates in revenue

16. RE
VE
NU
E
0
500
1000
1500
2000
2500
2012
2013
2014
2015
2016
300
657
974
1621
2065
RevenueinCrore
REVENUE
Although, the growth in Indian market is slow as compared to global market but it is
showing good signs since 2013
Indian App Market Revenue Projection
Source: Gartner

17. 0
10
20
30
40
50
60
70
80
90
OS Market Share
% Android
iOS
0
10
20
30
40
50
60
OS Profit Share
% Android
iOS
As per IDC, in Q3 2013
• Android made up 81 % of devices shipped
• Apple’s iOS is at second place with only 12.9 percent
• But, Apple profit numbers are way ahead
• Apple, as per Canaccord Genuity takes 56% of the profit in the mobile device
market
Android Dominates Market Share, But Apple Makes
All The Money

18. • Steady growth of smart-phones followed by increasing options for
different OS’s
• Growth of Free/Paid apps since 2010-11 is earning revenue from-
ads, purchase, in-app purchases and paid apps.
• In 2011-12 application growth in various categories has given an
additional support to the application market, encouraging different
platforms (RIM, Windows etc.) to build more and more apps
• iOS and Android almost creating a bipolar application market in
terms of revenue, profit, number of apps, growth etc.
• Increasing growth of both free and paid apps mainly in the
messaging and social apps category.
• Personalized apps like skins, wallpapers and ringtones have shown
more revenue prospects
• Slow growth of apps in categories like News, Magazine, Health and
fitness are largely to be seen in the later part of the coming year
Conclusion

19. • Gartner
• Flurry
• AndroidRank.org
• Statista
• App Brain
• Avendus Analysis
• About.com
• www.tuaw.com
• Wikipedia
• Mashable
• IBN Live
References

20. www.facebook.com/AppStudioz @AppStudioz
www.instagram.com/AppStudioz
www.pinterest.comAppStudiozApps