App Monetization Facts, Tips and Case studies Presented at the IMA's AppsMania event.

1. App Monetization Facts, Tips and Case studies

2. For every one “angry birds” there are 10,000 angry developers that have invested time and money, and no one downloaded their app. Trip Hawkins, Digital chocolate’s CEO

3. App Store vs. Google Market

5. Android Market share by the end of 2011 - 38.5% .By 2012, 49.9%

7. Apple’s App Store has 211,369 paid apps while Android Market has just 71,801

9. Case Study Category: Arcade and action Installs: 1,000,000 - 5,000,000

11. More downloads per day on Android (9,000 vs. 3,000-4,000 on iOS)

12. 30-50% more revenue on Android than on iOSHow? In-app Purchases, Virtual Goods, Ads

13. Paid vs. Free / Freemium

15. 90% of revenues are from premium downloads or in-app payments - only 10% from advertising

16. 40% of the games downloaded from the app store were free with in app purchase

17. In-app purchases will grow over 600% next year.

19. E-books for kids: read once for free. Pay to reading again.

20. Security: free trial (30 days) . Paid license for 1 year period.

23. Carrier advantages: local language, quality assurance, billing

25. New stores will have more payment options like in-app, subscription

27. Featured app at carriers’ web WAP and ODP

28. Pre-installed app

29. Presence in media campaigns

31. Promotion was preformed on the day of the final match

33. The Carrier’s statistics of payment conversion are 10 times better than any other channel

36. Pay Pal