1. Generation Y refers to those born between the early 1980s and late 1990s. 2. Also known as Gen Y, they grew up with technology and are the most educated generation to date. 3. Marketers have taken notice of Gen Y and many companies now target their products, services, and branding specifically towards this demographic.

1. Generation Y
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Generation Y
Generation Y
Generation Y

3. Generation Y
Generation Y
1

4. ,
2-3
Generation Y
4
Generation Y
5-6
-
-
-
Case Study Gen Y
7-9

5. Generation Y
Gen Y Why Generation
2523 – 2533 20 – 29 Gen
Y 10 16 %
Gen Y Extraordinary
Generation Generation X, Gen X
Gen Y
Gen Y

6. Gen Y
Gen Y
Gene Y
Gen
Y
Gen Y
Gen X

7. Gen
Y Baby Boomers
Gen B
Gen Y
Gen
Y
Gen Y
Gen Y
Gen Y
Gen
Y 30

8. Gen Y
Gen Y
Gen Y
Gen Y
Gen Y
Gen Y
Gen Y
Gen Y

9. Gen
Y
Gen Y
Gen Y
Gen Y
Great Generation

10. Gen Y
Gen
Y Gen B Gen X Gen Y
Gen Y

11. Gen
Y
1. Shopping
2.
3.
4.
5.
Multi-tasking)
6.
7. Brand Loyalty)
Generation
8.

12. GEN Y
(Apple Inc.) iPhone
Gen Y
Gen Y
Market Segmentation
1. Demographic)
Smart Phone iPhone Apple
Gen Y 19-28

13. 2. (Geographic) iPhone
70
Apple Store,U Store
3. Psychographic) iPhone
Smart Phone
4. Behavioral) iPhone
(Market Targeting)
1. Occupants)
2. Objects)

14. 3. Objectives)
-
-
-
- Apple
4. Occasions)
-
- Smart
Phone
-
Positioning)
Gen Y

15. Case Study Gen Y
Nike > Gen. Y
Gen. Y
Tommy Hilfiger > Gen.
Y
Gen. Y
Nintendo
Hilfiger 1 Gen
Y American Express
Levi’s > Baby
Boomer Gen
Y 1997
“

16. ” David
Spangler
PepsiCo > Gen.
Y
“
”
PepsiCo
Coke >
Gen. Y

17. Gen. Y
!
Hip
Gen. Y
MTV >
Gen.
Y Gen. Y MTV’s Youth
Trends Monitor
”MTV Switched On”
Y
MTV
Gen Y

18. Practical
Seventeen > Seventeen
Become a Seventeen
Trendcasters
Seventeen www
.17trendcasters.com
Trendcasters
Trendcasters
Trendcasters

20. NationalMaster, 2553 : ( , 2553 :
, 2550 : Gang-Y.com, 2553
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