The document discusses building collaborative storyworlds and provides 10 steps for doing so. It emphasizes evaluating why an audience would care about the story, showing rather than telling, making it easy for the audience to collaborate, focusing on quality over quantity of platforms or screens, failing quickly to learn lessons, and keeping ideas simple so they can be easily explained. The overall goal is to leverage emerging technologies to create interactive stories and experiences that engage audiences.

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3. ASK YOURSELF
1. What is the story about?
2. What does the story mean to you?
3. Why does the story need to be told?
4. Where is the story best told?
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5. MEDIA DIET

6. DIALOGUE SETTING
PROPS EVENTS
THEMES MOTIF
CHARACTERS LOCATIONS
STORY
lance@workbookproject.com @lanceweiler

7. PROPS
THEMES
MOTIF
SETTING
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17. Over 50,000 downloads
CONTEXTUAL
STORYTELLING 2000+ spaces created
Data collected
MEDIA SOCIAL GRAPH
- GPS data
STORYWORLD GATEWAY
- Make and model of handset
STORY DETECTION
- OS of the handset
MOBILE APPS
- Email address
BROWSER PLUGINS
- Phone number
- Amount of usage
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19. WHAT PEOPLE ARE SAYING
“The most experimental story told at this year’s
Sundance Film Festival in Park City wasn’t just on a
movie screen… What it all amounts to is something
distinctly new.” - GIZMODO
“The experience was exhilarating, creating the feeling
that we were in the middle of an action thriller where we
were the protagonists.” - TURNSTYLE NEWS
“Leveraging emerging platforms, the project takes the ideas
of interactivity to the next level.” - HUFFINGTON POST
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43. www.lanceweiler.com @lanceweiler

46. 10 Steps to building
Collaborative Storyworlds
1. Take time to evaluate the story you want to tell
2. Ask the hard questions: why would anyone care?
Ask this five times.
3. Let go of a single point of view.
4. Consider how to show rather than tell.
5. Make it easy for your audience to become
collaborators.

47. 6. Don't let the world get in the way of your story.
7. Consider something local before you jump to
the global.
8. The number of screens doesn't equal a better
experience. It is much harder to design with
simplicity.
9. Fail quickly. You learn more from what doesn't
work then you do from what does.
10. Keep it simple. If someone can't explain it then
it will die a slow and painful death.