What are Important Trends In Marketing Practices?
•
0 gostou•235 visualizações
Based on Chapter 21 of Marketing Management : An Indian Perspective by Kotler, Keller.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (9)
Semelhante a What are Important Trends In Marketing Practices?
Semelhante a What are Important Trends In Marketing Practices? (20)
Mais de Anurag Kar
Mais de Anurag Kar (8)
Último
Último (20)
What are Important Trends In Marketing Practices?
- 1. What are the important trends in marketing practices?
- 2. By, Anurag Kar B.Tech. Student Department of E and ECE IIT Kharagpur Based on Chapter 21: Managing a Holistic Marketing Organisation for the Long Run Of Marketing Management: A South Asian Perspective By Kotler, Keller, Koshy and Jha
- 3. Consumers have become more DISCRIMINATING.
- 4. This results is increase in Competition.
- 5. As the general awareness about environmental degradation improves…
- 6. Marketers have to act more responsibly.
- 7. Consumers have now adopted the ideology of… LESS is MORE
- 8. Companies can’t win by standing still.
- 9. Balsara Hygiene Failure by these firms recently…
- 10. And the success of these firms…
- 11. Show that consumers want firms to invest in improving their offerings by finding new ideas.
- 12. Marketers must work closely with…
- 13. Marketers must work closely with… Product Development R&D Sales Force Finance Manufacturing Logistics
- 14. To satisfy the customers fully and to establish a value creation mind set in the organization.
- 15. Some important shifts in marketing and business practices are…
- 16. Reengineering Appointing teams to customer value building processes and break down walls between departments.
- 17. Buying more goods and services from outside domestic or foreign vendors. Reengineering Outsourcing
- 18. Studying “best practice companies” to improve performance. Reengineering Outsourcing Benchmarking
- 19. Partnering with fewer but better value adding suppliers. Reengineering Outsourcing Benchmarking Supplier Partnering
- 20. Working more closely with customers to add value to their operations. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering
- 21. Acquiring or merging with firms in the same or complementary industries to gain economies of scale and scope. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering Merging
- 22. Increasing efforts to “think global” and “act local”. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering Merging Globalizing
- 23. Reducing the number of organizational levels to get closer to the customer. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering Merging Globalizing Flattening
- 24. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering Merging Globalizing Flattening Focusing Determining the most profitable businesses and customers and focusing on them.
- 25. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering Merging Globalizing Flattening Focusing Justifying Becoming more accountable by measuring, analysing and documenting the effects of marketing actions.
- 26. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering Merging Globalizing Flattening Focusing Justifying Accelerating Designing the organization and setting up processes to respond more quickly to changes in the environment.
- 27. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering Merging Globalizing Flattening Focusing Justifying Accelerating Empowering Encouraging and empowering personnel to produce more ideas and take more initiative.
- 28. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering Merging Globalizing Flattening Focusing Justifying Accelerating EmpoweringBroadening Factoring the interests of customers, employees, shareholders, and other stakeholders into the activities of the enterprise.
- 29. Reengineering Outsourcing Benchmarking Supplier PartneringCustomer Partnering Merging Globalizing Flattening Focusing Justifying Accelerating EmpoweringBroadeningMonitoring Tracking what is said online and studying customers, competitors, to improve business practice.
- 33. Thank You!
- 34. Credits Pictures Sourced from: www.flickr.com www.pinterest.com http://commons.wikimedia.org www.theguardian.com www.imgur.com Fonts Sourced from: www.fontsquirrel.com Based on “Marketing Management: A South Asian Perspective” By Kohler, Kelter, Koshy and Jha