Impulse

New Delhi Institute for Information Technology
(Society for Computer Education and Management Studies)
105, MOR Pocket, Kalkaji, New Delhi-110 019
Ph. : 26460703/04/05 Fax : 261227564 Website : www.ndiit.org
The Key to Learn & Excel
New Delhi Institute
for
Information Technology
IN ASSOCIATION WITH UNITED COLLEGE LONDON
Impulse
NewDelhiInstitute
for
InformationTechnologyTheKeytoLearn&Excel

INTERNATIONAL SEMINAR
Course Outline
AWardrobe & Styling (Formal/Informal)
2 Sessions
Fashion trends & personal style
Creating a wardrobe according to personal budget
Power dressing
APersonality Development and Communication Skills
4 Sessions
Personality development
Projecting self confidence
Visual poise
Communication Skills
Boosting self-esteem
ABusiness Etiquettes & Social Skills
2 Sessions
Art of greeting
Interview etiquette
Art of being firm-polite yet business like
Art of conversation
Interacting and conversing socially
Basics of hospitality
ADance Classes
8 Sessions
Salsa
Jazz
Bollywood
Hip Hop
Free Style
(Dance form taught will depend on majority decision)
AGroup Photographs in Formal and Semi Formal Attire
APresentation of The Elite School Certificate
New Delhi Institute
for
Information Technology
2nd Floor, NDIIT Building, 105, MOR Pocket,
Kalkaji, New Delhi-110019
Ph. : 91-11-41552222, Fax : 91-11-41634765
E-mail : school@elitemodelsindia.com
www.elitemodelsindian.com
Elite India is part of the Elite network of agencies
founded in Paris in 1975. Elite has a presence in over
50 countries.
The Elite School, a division of Elite India, was set up in
2003 and has successfully completed training and
grooming 50 batches from its centre in New Delhi. The
school offers programmes aimed at personality
development and confidence building for people from
various walks of life. Today, many of The Elite School
Alumni have created a mark for themselves in their
own fields due to the high quality of training that was
provided to them by the school.
The Elite School has, for the first time ever, customised
a personality development and grooming programme
for NDIIT. Only the students of NDIIT will have the
choice of benefitting from The Elite School expertise.

NDIIT, as its mission statements states, "The key to learn and
excel", provides a wonderful platform for the students to step into
their competitive work. NDIIT is equipped with latest and novel
technical support that enables a student to have a complete
insight of the corporate world. The highly skilled faculty of the
institute imparts not only academic training, but also helps in
developing overall personality fo the students. They are highly
dedicated and deal with the students. I extend my best wishes to
NDIIT management team and its faculty members for their
future endeavor.
To,
The Director
NDIIT
(M.A.A. FATMI)
MINISTER OF STATE
HUMAN RESOURCE DEVELOPMENT
GOVERNMENT OF INDIA
NEW DELHI-110 115
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M.A.A. FATMI
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3
"MBA students of NDIIT are good and intelligent.
They are the future of India."
Ph.D. (Economics)
Dy. Country Manager
Head of Corporate Banking,VTB
New Delhi
"Down to earth, NDIIT is a wonderful
combination of modern educational technique
and traditional proven management
philosophy. Great future lies ahead for the
students of NDIIT."
Chief General Manager
Human Resources
Samsung Engineering
New Delhi
"The MBA students of NDIIT require lot of
corporate exposure to understand the nitty
gritty of economic recession the U.S. and
economic slowdown in India."
Vice President
Human Resources
Sona Koyosteering Systems
Gurgaon (Haryana)
It was nice interacting with the students of
NDIIT, an upcoming management institute. It
augers well for corporate world.
President
Astrowix India Project Solutions Pvt. Ltd.
NOIDA, U.P.
Dr. Yuri Yakovlev
Vinay Kaushik
Hari Nair
V.K. Jaitly (R)
I am glad that I visited NDIIT for the conference
and interacted with the students pursuing MBA
program. We will be glad to come to NDIIT for the
campus recruitment program.
Senior Manager
Human Resource Planning Admn.)
Geo Miller and Company Pvt. Ltd.
New Delhi
I found the MBA students of NDIIT interactive
and well informed. The MBA students of NDIIT
seem to possess real time information, suited
for the corporate job market.
Chief Operating Office
Astrowix India Project Solutions Pvt. Ltd.
NOIDA, U.P.
A visit to NDIIT was a great experience. The
people we interacted with were courteous in
giving us the information we required the
infrastructure was quite impressive. It would be
pleasant and nice to get associated with NDIIT.
Corporate Connection
New Delhi
N.K. Gupta
Seema Giri
Rakhi / Harpriya
VIEWS FROM THE
Corporate
54

MESSAGE FROM THE
Vice Chancellor
"I am pleased to convey this message to NDIIT (New Delhi
Institute for Information Technology) on the occasion of the launch of its
annual magazine. The emblem of the Institute, "The key to learn and
excel", speaks loudly about its goals and objectives. Equipped with a
good infrastructure and qualified faculty, NDIIT should be in a position
to train its students as able professionals. A very reasonable fee
structure also makes this institute easily accessible to students from
various section of our society. I would, indeed, like to congratulate
NDIIT for this courageous and noble endeavor.
NDIIT is looking forward to developing leaders who would have
the ability to handle and deal with issues relating to business and other
societal matters in a competent fashion. Emphasis should therefor be
placed not only on strengthening the foundations of management and
IT programmes, but also in providing objective exposure to
developments on the global scene. Its alumni should represent the
youth of today's India, who are able managers guided by a dynamic
vision about the future of the nation.
I am happy to note that NDIIT was founded with a clear objective
of adopting a humanistic approach in training capable professionals
who would be able to cope with the demands of the changing times.
Y.S. Rajan
Principal Adviser, CII & Former VC, PTU
12
NDIIT is committed to developing leaders who are capable of
making complex business decisions in a global environment, and are
dedicated to solving problems facing a company, society or humanity
in general. It's management and IT programmes provide solid
grounding in all core computer and management disciplines, with an
emphasis on the global environment of business. NDIIT also works
towards the development of management skills along with an
entrepreneurial spirit-among it's students. With the emphasis on the
clear global outlook. I am very happy to say that NDIIT is an institution
that was founded with a clear vision of adopting a humanistic approach
in the training of able professionals who are capable of coping with the
demands of the changing the times.
OMESH SAIGAL, IAS
Ex Chief Secretary
Government of NCT Delhi
MESSAGE

2
MESSAGE FROM THE
Director
he publication of the Annual Magazine of New Delhi
Institute for Information Technology (NDIIT) is a matter of great
pride for us. It is the first such magazine being brought out by
our Institute after the launching of the programmes in BBA,
BCA, MBA and MCA in NDIIT under the umbrella of Punjab
Technical University, Jalandhar during the year 2008.
We consider it as a fitting finale to the achievements of this
calendar year to put together and publish a variety of articles
contributed by the students, their parents, and the faculty of
NDIIT. These inputs consist of their individual views, current
scenarios of business and industry, and other contributions by
the students and faculty of this Institute. They reflect some of
the trends in the general intellectual mood of those closely
affiliated with this Institute and its functioning.
It is hoped that this publication would provide a useful glimpse
into the spirit and objectives of NDIIT for our prospective
students.
Dr. J. Dhar
T
3
Dear Students,
I want to extend my heartiest congratulations on
occasion of launching of annual magazine "IMPULSE". As
onceAlbert Einsten said, "Agood institution is not known by the
teaching it provides but as it renders an appropriate
environment of learning." We at NDIIT are committed to
provide an effective environment which can contribute towards
overall growth of an individual and to start an annual magazine
of NDIIT is a step forward into the same direction. "IMPULSE"
aims to make students, faculty and parents an intrinsic part of
magazine. It offers the oxygen of innovative ideas and some
food for thought that can enhance the awareness of readers
and shape the lives of many others.
The education is not about gaining qualification but learning &
understanding the practical aspect of life which contributes
towards a successful career. We at NDIIT are working towards
to create an environment where every student get an
opportunity to express themselves & their talent without any
hesitation. Many students do have fabulous ideas, which may
work wonders, if properly chanelised. We feel "IMPULSE" has
created a platform to cater this.
I must appreciate the contribution of all our faculty members &
students towards giving their time and ideas to make this
magazine happening. Our objective is to make this magazine
widely useful for students, parents, faculty, policymakers and
all those who work towards building the career of students.
Moreover we also try to make our aspiring student to
understand and familiarize themselves with the impulse of the
current market scenario.
Rajeev Lochan
FROM THE DESK OF
Chief Executive

VIEWS & VISION OF
Our Faculty
ABOUT US
World class Infrastructure
Founded in 1999, The New Delhi Institute For
Information Technology (NDIIT) benchmark
only against the best institution in & around
Delhi. NDIIT is the leading education group of
India with headquarters and its facility at
Kalkaji, New Delhi with over 500 students
studying in its hi-tech campus.
As part of this endeavour, we have air-
conditioned amphitheatre style classrooms
that provide the most conducive atmosphere
of dynamic and focussed discussions, while
the libraries at our campus are equipped with
best reference books, periodicals, national
and international journals, CD-ROMS,
covering all the aspects of academics studies
and research material. The hi-tech labs act as
ideal training grounds for budding
professionals that allow students to
experiment and bring to practice what they
have learnt in theory.
Their underlying vision of the NDIIT is to
nurture and engender creativity in thought and
innovations, thereby encouraging their
students to follow an unconventional path.
While our libraries are equipped with
international reference books, periodicals,
journals and other research material, our air-
conditioned amphitheatre styled classrooms
provide the most conducive atmosphere for
learning.
NDIITis an organization committed to cater to
the growing need of professional education to
provide individual stand organisation with
complete Information Technology and
Management support to help them keep pace
with today’s highly dynamic global environment.
NDIIT is the brainchild of a group of seasoned
Information Technology and Management
professionals with varied and rich experience in
renowned national and international
organizations.
NDIIT has, in a short span of time, shaped up
into a fast growing technomanagerial support
agency providing a comprehensive range of
services through its five divisions, each
providing specialized services as well as
synergizing with other divisions to provide total
integrated service, wherever required. The five
divisions are :
1. Information Technology products and
Services.
2. Management Consultancy and Market
Research
3. Professional Education
4. Software Development and Exports
5. Communications.
-Vintee Shukla
14
indexindex
Contents Page
Views & Vision about NDIIT 1
Key to learn & excel 5
Making a great first impression 8
Article by guest faculty 9
Articles by our faculty 10
Articles by students 21
Poetry section 40
Hindi Section 48
Views from corporate 54
Edited by :
ANUP CHAKRABORTY

NDIIT as an IT and Business School is committed to developing leaders capable of
consistently trying to be ranked in the mostly making complex business decisions in a global
sought Business Schools not only in Delhi but all environment and who are dedicated to serving
over India. Through its programs MBA, MCA, their companies, society and humanity. Our
BBA & BCA, NDIIT fosters the development and Management and IT programs provide solid
management skills and expertise and an grounding in all the core computer and
entrepreneurial spirit, with the emphasis on a management disciplines, with an emphasis on
clear global outlook, ethical principles and the global, ethical and political environment of
sense of social responsibility. NDIIT is an business.
institution that was founded with a clear aim: to
The Mission of the NDIIT the ‘Business and ITadopt a humanistic approach in the training of
School’ is to discover transformative knowledgecritical professional capable of coping with
about the issues faced by organizations andchanging times. Our Business and IT courses
managers in a dynamic global economy and torely heavily on case-based teaching methods,
create exceptional learning and careerone of the few prominent Schools to do so. Our
opportunities by facilitating an engaged andmethods of teaching rely heavily on strong
integrated community of scholars, students andpreparation (done both on an individual basis
practitioners. Secondly to educate the IT &and group basis) and deep discussions within
Business leaders of tomorrow while creatingsections.
knowledge that has critical significance for
The institute NDIIT is known for its particular Industry and society (and) to become the best
strength in General Management & IT public Business and IT School in the nation.
Technology and we are determined to place it
- K.K. Sharmaamong the national as well as international
status oriented Business Schools. NDIIT is
Yes! We build dreams in students mind and opportunity to each one to bag a MNC and start
nurture their talents. NDIIT stands with its own up a bright career. Untidily we stand irrespective
ideology desired with state of art backed by best of caste, creed, religion and sex. Its our promise
resources and faculties. A healthy environment to all that we can and we will ride the pride of our
and management support with modern lab institute. Strengthen internally and drive with
facilities builds dynamic mindset in every one’s prosperity our virtue.
life. Our campus recruitment given an
-Tapaswini Nayak
3
At NDIIT we are passionate about grooming
leaders who are not only through professionals
but also good human beings with values. This is
just one of many reasons given below; this is
why we are consistently rated amount the best.
We can proudly say that we look beyond the
conventional, and understand what we teach
today, others adopt tomorrow.
The undergraduate and graduate programs,
therefore inculcate in students the skills and
competencies they need for professional
careers, as well as, further academic
achievements. Execrably, the academic
process lays great emphasis on generating
international and cross-cultural capability.
We provide world-class curriculum and
innovative teaching methodologies to institutes
worldwide. At New Delhi Institute for Information
Technology there is a global series of vibrant
education and leadership strategies for gaining
unbeatable competitive advantage from
worldwide experts for a matchless growth
beyond the ordinary.
New Delhi Institute of Information Technology
provides students a completely world-class
academic experience that adheres to stringent
international quality standards, imbibes life
skills among its students, and prepares them to
not only take on competitive careers but also
succeed in life.
NDIIT curriculum prepares dynamic students,
personally and professionally, to take up future
leadership roles in a global setting.
Academic Counseling
Facility Highlights :
Personality Enhancement
Apart from the self-learning course packs and
assignments, students can also make use of
academic counselling once every week on
Saturdays from 10 am to 1 pm. Qualified faculty
members drawn from industry and academic
will solve the problems I queries of the students.
Apart from personal contact program that is
held once every session, students get a chance
to interact with academic counsellors for
solving their queries related to specific topics of
course, assignments, project etc.
Academic counseling which is conducted on a
regular intervals provides students with
valuable insight into the global arena
1. Classrooms
2. Computer Lab
3. Library
At NDIIT, emphasis is given on not only making
you academically brilliant, but true leaders and
team players, thus preparing you for the real life
corporate world.
To help you in personal grooming, special
sessions and are held on business etiquettes,
negotiation skills and effective communication.
To help you to become an efficient team
member and effective leader, you will attend
special classes on leadership, teamwork and
analytical skills.
- Sudatta Panda
2

THE KEY TO
Learn & Excel
As our mission statement states "The
key to learn & excel", NDIIT has provided us a
wonderful platform to step into this
competitive world.
It's been few months since I have
joined this college and today with firm
conviction & complete satisfaction I would
like to share that our college is equipped with
latest & novel technical support that enables
a student to have a complete inside of the
competitive corporate world. The faculty of
the institute is highly skilled, literate & trained
that imparts not only a complete educational
input but also helps in developing overall
personality of the students. They are highly
dedicated and deals with student with clove,
perseverance & patience.
I feel pride & honour for being part of
this eminent institute.
Thank You,
-Akansha Suri
BBA, 1st Semester
As it is a journey of 5 months, so I
would environment of this institute is good &
adjustable. The teachers are friendly & frank,
we are very comfortable with them. They are
always ready to help is, to clear our all type of
doubts. They organise extra-curricular
activities like sports, debate, competitions,
etc. Even they provide us English improving
language classes, specially for weak
students who has problem with English. They
helps me in improving me day-by-day by
providing personality development classes.
I learn here to be presentable, to be
confident, optimistic & all other qualities
which are necessary for a person to
physically & personally grow in his/her life.
And I am really happy to say that I'm studying
in NDIIT.
ThankYou,
-Jyoti Yadav
BBA, 1st Semester
5
NDIIT is a dream success both for parent and its addition to world class PGDIMT and ADIMT from
prospective students. Amongst the skyscrapers United college London, U. K. it has a good
by Nehru Place, New Delhi, there is a mighty infrastructure, labs, classrooms etc. apart from a
standing of NDIIT a solemnly looking great great cultural mix of students from all over India,
location. Both for all the participants in the speaking different languages, belonging to
building phenomenon location of NDIIT is in different backgrounds. NDIIT is a great hit must
proximately from all different parts of Delhi and enjoy and binder the light of joy, learning and
Gurgaon. NDIIT is still under a new prospect of happiness for future years of NDIIT.
having its students of first batch of PTU (Punjab
Technical University), Jalandhar, Punjab to -Naveen Baweja
graduate in a couple of years, so is a great room
for future development in modern terms. In
The speeding globalization is bringing the
waters of different zones closer and the
distances are losing their dictionary meaning
here comes the role of educationists,
educational institutes, to guide the young brains
and to stir the soul of society to maintain its
flexibility.
NDIIT enjoys the adopting and adapting nature,
realized the needs of education in bringing
awareness among the people. The institute
follows the student centric approach where the
faculty members are always alive to the need of
the students and focused to develop them. For
the personality development the students
undergo communication skills, etiquette and
organization behaviour classes. To develop their
competitive skill the students are subjected to
debates, quizzes, sports and cultural programs.
The Faculty are making efforts to take NDIIT
standards to new heights and train our students
towards the aim of learning to serve.
Let us stand up and take an honest step to make
this world a better place to live we must
remember that in life.
-Ankita Pratap
New Delhi Institute of Information Technology
(NDIIT) was established in 1999 to run various
programs such as BCA (3 Year), BBA (3 Year),
MCA (3 Year) & MBA (2 Year). The institute is
affiliated with Punjab Technical University
Jalandhar for awarding the degrees.
The “Process Management Approach” followed
by the institute facilitates an effective
implementation of each process and its
monitoring. Both the stake holders, the faculty
and the students, share the vision and mission of
the institute and are active partners in its
implementation.
The institute follows the student centric
approach where the faculty members are
always alive to the need of students and we
are focused to develop them to top class
professional. The program coordinator and
mentors monitor the progress of each student.
The student go through continuous evaluation
for which tests are conducted regularly for
their personality development, the student
undergo communication skills, etiquettes and
organizational behaviour classes. To develop
their competitive skill the students are subjected
to debates, quizzes, software development
tests, sports and cultural programs
-Ramandeep Kaur
4

Education is not only about learning or participation. All this is for the over all
getting knowledge but also involves its development of a student into a
effective application"-this college professional manager and also
exactly and equally works on both involves his holistic development. Not
aspects. For this our college integrates only teachers but non-teaching also is
classroom teaching with industrial proper, well educated and humble.
exposure to bridge the gap between First impression is the lasting
theories and practice. The interaction impression. I was overwhelmed by the
with some prominent people of way receptionist provided me
business world is invaluable for information (admission details) when I
students. I personally got a chance to entered this college for the first time.
interact with some great people like Dr. Yuri The main thing about this college is its low fee
Yakovlev (Dy. Country Manager, VTB Bank, Mr. Hari structure as compared to other colleges which
Singh, V.K. Jaitley) who willingly shared their fulfills the dream of every common student.
experience and gave some important tips about
All students are given equal opportunities in extra-
how to deal with people and problems. To be
curricular activities like debates, seminars and the
honest I can see a measurable, if not a sea-change,
like. Expression is an integral part of management
in my attitude and behaviour in this short period of
because as managers we are supposed to be able
time.
to express and explain several things to the people
NDIIT provides excellent infrastructure with we interact with. Such activities surely help
unmatched efficient faculty. College is located in a students to overcome the fear of speaking in public
posh area. The building is well maintained, class and be able to express themselves clearly.
rooms are spacious and air-conditioned. To
Last but not the least asset of the college is its
prevent over crowding, the batch is divided into
efficient management. In fact this is the most
sections and the number of students in each
important part of a college because overall
section has been kept low. The faculty provides
development and working of college depends very
valuable insights into the working of an
much on how well it is managed. Our college is still
organization-something that is hard to find in
on the track of development. So the provision for
books. They also impart modern and latest
improvement is there and it is the management
management concepts in addition to sensitized
who is putting in its best efforts to make this college
socio-economic realities of environment. Teachers
one of the best B-schools of India. ALL THE BEST.
believe in active knowledge whereby students are
directly involved in learning. Assignments and -Humayun Rasheed
projects are regularly given to students for active MBA, 1st Semester
I am Vipul Sharma, the our personality to standby anywhere
student of BBA. It's been professionally. We also get an atmosphere to study
5 months studying this as well as to enjoy the time till we are in this
institute and had an institute. As NDIIT says "The key to Learn & Excel" it
outrageous experience not only says but it also proves. Hence I'm glad to
over here. The faculty be part of this institute.
members are supporting
and the understanding Thank You
b e t w e e n f a c u l t y &
student is remarkable. It -Vipul Sharma
not only provides us BBA, 1st Semester
academic qualification but also help us to develop
7
Hi, only with the help of
this institute. Timely
This is Prem Kashyap, a student of MBA visits to various
Batch (2008-2010) of NDIIT (New Delhi Institute of industrial places
Information Technology). I am very thankful to my helped me to flourish
faculty, colleagues, visiting-lecturers for providing my mind and use it in
me a wonderful environment and helping my mind more effective ways
to bloom to its best. The best part of this college is to use the resources,
that we are being provided world class education techniques with
at very nominal cost. increased expertise,
skill and knowledge.I met many great minds and gained lots of
And our institute provides placements to variousexperience over here. I had been constantly taking
multi-national companies with higher and bestparts in many co-curricular activities. Recently I
suited packages to our talented students. And I feelparticipated in a Apex meet debate competition
proud to be the part of NDIIT.(Dec. 2008), and I must say, that was an awesome
experience to have some words with some Thanks
selected great minds. All thanks to our faculty. The
way they teach and their techniques are just -Prem Singh Kashyap
awesome. The can turn even most boring topics to MBA, 1st Semester
interesting one. I got exposed to corporate world
Hi,
I am glad to be the part
of NDIIT, as student.
This institute is one of
the best Information We are very proud that our ward is the student of
Te c h n o l o g y ( I T ) your institute. She has groom up her personality a
institute. They give their
lot. And your faculty has been helpful to them very
s t u d e n t t h e b e s t
much.faculty which is helpful,
kind, generous, skillful.
They take lot of pains
for the students. And
institute is helping the
student to groom up their personality by keeping
Personality Development (PD) lecturers, which
with help them in future when they'll go for job
interview. The institute will provide us with a foreign
language too. The infrastructure of the institute is
very good. the institute is fully air-conditioned.
And I am very lucky to be a student of NDIIT.
-RASHI MANCHANDA
BCA, 1st Semester
Parents' View
And we wish best of luck to the institute.....
6

The first Global recession which badly dated the world their top honchos to have or resign to short notices.
economy was in 1929 and its impact was fill till 1941. This again is working to the advantage of the
Line then the United States of America has witnessed employees and is also at the some time keeping the
13 economic recessions. However the comporting employees cost of the top management level to the
thought is that the us economy not only recovered from minimum and completely under check.
recession shacks but also regained its good old
As a result of all this the CEOs & Directors are feelingblooming economic health.
the wallet-pinch, and was the middle and the lower level
The world is hoping that under the new democrat recreation are also getting badly het.
president Mr. Barrack Obama, who imaged have to
Please note, ruling from the market melt down andvictory or though slogan of "Change", would introduce
looking to firm cost, financial services corporatesound facial and economic realised to re-invest the US
houses are also slashing employees and effectingeconomy to good health and old vitality.
refreshment.
The Indian economy is the present elliptic world
Salaries in general at all levels of management haveeconomic condition is loading carefully under the
been slashed from anything between 20% to 40%.watch full supervision of Mr. Chidambaram, Dr.
Manmohan Singh and Mr. Montek Singh Ahluwalia. Retail sector is the worst motion of today's global
Despite fall in prices of oil to less than $50 per barrel, economic recession.
the Finance Minister and the Prime Minister have
The only this sectors which have not been hit by thisintelligently decided not to pass its benefits to the
global economic recession are :common man, because the consumer price index of
agricultural products and manufacturing lector is still (a) Insurance Sector, and
showing a downwards trend.
(b) Pharmaceutical Sector
In the product science, India's GDP should have
around 6.70%. The present inflation rate of 8.9% is My advice to CEOs & directors as well as to middle and
repeated to come down to 4.5% or 5.5% by March, lower level executives is please do not panic. Rather
2009. This will work to the advantage of Congress, start thinking what you would do if worst comes to
whose coming general election slogan is "Aam Admi worse. The four general truths they should equip
Ke Saath, Congress Ka Haath". themselves to dial with PINK SLIP are :-
Now coming to the ramification of Global recession, it is (i) Be Prepared - Don't push the panic button.
obvious that the adverse impacts are heat-breaking.
(ii) Be a report - Make sure you know year job inside
Corporate houses are now looking at watering down out.
power at employment house for their top management
(iii) Be there - Let people know about the valueCEOs. This is, indeed, a new trend across all industries
additions which you do to your job, andand across all sectors of corporate. In the present
series, resignation are discrete and quick, which in (iv) Be a morale booster.
earlier better times took 4 to 6 months. Likewise joining
If the end, I would sign off by reminding you guys thatformulation in today's recession scenarios is
the US economy has faced 13 economic recession.completed within two to three months.
Every time it has bounced back to greater vitality and
In fact lots of Corporate houses have asked this goal health. So be happy, things will change for better
directors and CEOs to take voluntary salary cuts, cuts under Mr. Barrack Obama. Right, Mr. President!
in their parts and was voluntary comes cuts. Keeping
the bonus component shunter and discretionary, has -Anupam Sinha
allowed corporate house the elbow freedom to ask
GLOBAL RECESSION AND THE FOUR WAYS TO
AVOID THE PINK SLIP
Article by Guest Faculty
9
MAKING A GREAT
First Impression
With every new encounter you are Appropriate dressing & Grooming helps make
evaluated and yet another Persons a good first impression & also make you feel
impression of you is informed. These first the 'PART'. And so feel you cum & confident
impressions can be nearly impossible to "ADD ALL OF THIRD UP AND YOU ARE
reverse or undo, you & you making those WELL ON YOUR WAY TO CREATING A
first encounters extremely important for GOOD FIRST IMPRESSION".
they set the tone for the all the relationship
WINNING SMILE : "Smile & the world smile &
that fallow.
the smiles to". So there is nothing like a smile to
create a good first impression. A warm &So whether these first impression are in
confident Smile will put both you & the otheryour career or your social life, its
person at ease, So Smiling is the Winner. Whenimportant to know how to create a good
it comes to the great first impression. But don'tfirst Impression. I am going to provides
go overboard with this-people who take this toosome useful tips to help you to do this :
far seem in sincere & smarmy or can be seen to be "light-
BE ON TIME : The person you are meeting for the first weights".
time is not interested in your "Good Excuse" for running
BE OPEN & CONFIDENT : When it comes to makinglate plan for arrive few minutes early & allow flexibility for
the first impression body language as well aspossible delays in traffic or taking a wrong turn. Arriving
appearances speaks much louder than words. Use yourearly is much better then arriving late, & this is the first
body Language to project Appropriate Confidence &step in creating a great first impression.
self-assurance. Stand Tall, Smile (of Course), Make eye
contact, greet with a firm handshake. All of this will helpBE YOURSELF, BE AT EASE : If you are feeling
you project confidence and encourage both you & theuncomfortable & own edge, this can make the other
other person feel better at ease.person ill at ease that's the sure way to create the wrong
impression. If you are cum & confident. So the other Almost the everyone get little nervous, When meeting
person will feel more at ease & so have a solid someone for the first time which can leads to nervous
Foundation for making that first impression a good one. habits & sweaty palms. By being aware of your nervous
habit, you can try to keep them inject. And controlling aThe picture one present speaks thousand words, And
nervous jitter or a nervous laugh will give youso the picture you first presents says much about you to
confidence & help the other person feel at ease.the person you are meeting. Is your Appearances
saying the right things to help create the right first One modern manner worth mentioning is "Turn off your
impression? mobile phone". What first impression will you create if
you are already speaking to someone other than the
START WITH WAY YOU DRESS : What is the
person You are meeting for the first time? Your new
appropriate dress for the meeting or occasion? What is
acquaintance deserves 100% of your attention.
the appropriate business attire? Suit, Blazer, Casual? &
Anything less & you'll create a less than good first
ask Yourself. What the person you will be meeting is
impression.
likely to wear. For Business & Social meetings
Appropriate dress also varies between country & KEY POINTS : You have just a few seconds to make a
cultural so its something that you should pay particular good impression and it's almost impossible ever to
intension to when in an un familiar setting or country. change it. So it's worth giving each new encounter your
And what about your personal grooming clean & tidy best shot. Much of what you need to do to make a good
appearance is Appropriate for most Business & Social impression is common sense. But with the little extra
occasion, a good hair cut or shape, well polished Shoes thought and preparation, you can hone your intuitive
clean & tidy clothes, neat & tidy make-up. Make sure style and make every first impression not just good but
your grooming is Appropriate & making you great.
comfortable at that time. Appropriate dressing &
-Sandeep Kaur
grooming.
(Student Welfare Officer)
8

Information technology (IT), as defined is the 1. Custom Application Development and
study design, development, implementation, Maintenance (CADM)
support or management of computer-based 2. System Integration
information systems, particularly software
3. IT Consulting
applications and computer hardware. It deals with
4. Application Managementthe use of electronic computers and computer
software to convert, store, protect, process, 5. Infrastructure Management Services
transmit and securely retrieve information. 6. Software Testing
Today, the term informational technology has 7. Service Oriented Architecture
ballooned to encompass many aspects of 8. Web Services
computing and technology, and the terms has
The government expect the exports turnover tobecome very recognizable. The information
touch US$ 80 billion by 2011, growing at an annualtechnology umbrella can be quite large, covering
rate of 30 per cent per annum, from the earlier fewmany fields. IT professionals perform a variety of
million dollars worth exports in early 1990s.duties that range from installing applications to
designing complex computer networks and
As per latest findings the Indian IT Sector has
information databases. A few of the duties that IT
achieved the following :
professional perform may include data
management, networking, engineering computer • Indian IT-SPO sector grew by 33 per cent in FY
hardware, database and software design, as well 2008 to reach US$64 billion in aggregate
as the management and administration of entire revenue (including hardware). Of this, the
systems. software and services segment accounted for
US$ 52 billion, growing by 28 per cent over FY
In recent times, software development and IT
2007.
enable services, have emerged as a niche
opportunity for India in the global context. The • Software and services exports (including
government is taking all necessary to make India, a exports of IT services, BPO, engineering
Global Information Technology Superpower, and a services and R&D and software products)
front-runner in the age of Information Revolution. reached US$ 40.4 billion, contributing nearly
The Government has announced promotion of 63 per cent to the overall IT -BPO revenue
Information Technology as one of the five tops aggregate.
priorities of the country and constituted a National
• IT-SPO exports (including hardware exports)Task Force on Information Technology and
grew by 28 per cent from US$31.8 billion in FYSoftware Developments.
2007 to US$ 40.9 billion in FY 2008.
The information technology industry has truly
• While the US (61 percent) and UK (18 percent)transformed the way the world looks at India.
remained the largest IT BPO export markets inRapidly capturing global imagination, the success
FY 2007, the industry is now making a market inof its IT industry has placed India at the forefront of
other countries as well-with exports tothe emerging global knowledge economy.
Continental Europe in particular, growing at aAccording to the National Association of Software
compound annual growth rate (CAGR) of moreand Service Companies (NASSCOM), the apex
than 55 percent over FY 2004-2007.body for software services in India, the revenue of
the information technology sector has grown from • Domestic IT market (including hardware)
1.2 per cent of the gross domestic product (GMP) reached US$ 23.1 billion in FY 2008 as against
in FY 1998 to an estimated 5.5 percent in FY 2008. US$ 16.2 billion in FY 2007, a growth of 43
The net value added by this sector, to the economy, percent. Hardware remained the largest
is estimated to be 3.3 to 3.9 percent for FY 2008. segment of the domestic market with a growth
rate of 44 percent in FY 2008. Software andIndia’s IT growth in the world is primarily
services spending grew by over 41 percentdominated by IT software and services such as :
during the year.
IT-ITES in INDIA
11
Information technology is not the cause of the changes attractiveness of becoming Asian economics to global
we are living through. But without new information and capital focus. On the other hand, for those economics
communication technologies none of what is changing that are unable to adopt to the new technological
our lives would be possible. In the 1990s, the entire system, their retardation becomes cumulative,
planet was organized around telecommunicated Furthermore, the ability to more into the information age
networks of computers at the heart of information depends on the capacity of the whole society to be
system and the communication process. The entire educated, and to be able to assimilate and process
realm of human activity depends on the power of complete information. This starts with the education
information, in a sequence of technological innovation system, from the bottom up, from the Primary school to
that accelerates its pace Genetic Engineering, the university and it relates, as well the overall process
benefiting from this wealth of information processing of cultural development including the level of functional
capacity is progressing by leaps and bounds, and is literacy, the content of the media, and the diffusion of
enabling for the first time, to the secrets of living matter information within the population as a whole.
and to manipulate life with extraordinary potential
Information and communication technology is the
consequences. Software Development is making
essential tool for economic development and material
possible user-friendly computing, so that millions of
well being in our age; it conditions power, knowledge
children, when provided with adequate education, can
and creativity, it is, for the time being, unevenly
progress in their knowledge, and in their ability to create
distributed within countries and between countries; and
wealth and enjoy its, much faster than any previous
it requires, for the full realization of its development
generation.
value, and inter-related system of flexible organization
The crucial role of information and communication and information oriental institutions. In a new shell,
technology is stimulating development is a two-edged cultural and educated development conditions
sword. On one hand, it allows countries to leafage technological development, which stimulate economic
stages of economic growth by being able to modernize development, which further conditions social
their production systems and increase their development and this stimulates cultural and
competitiveness faster than in the past. The most crucial educational development again. This can virtuous circle
example is that of the Asian Pacific economics and of development or a downward spiral of
particularly the cases of Hong Kong, Taiwan, Singapore, underdevelopment, and the direction of the process will
Malaysia and South Korea. This is so despite the current not be decided by technology but by society through its
financial crisis, which is unrealized to competitive conflictive dynamics.
performance and may be related, in fact, to the
-Vintee Shukla
INFORMATION TECHNOLOGY AND COMMUNICATION AS A STRAGIC TOOL
Positioning and Branding which are not really helping them to get the maximum returns from the
considered essential in IT industry have clearly become existing investments.
a part and parcel of the IT sector today. There is clearly
Advertising can play a role but that should be
sea-change in the attitude of the people in the way
supplemental. There would be not point in simply
Marketing has come to be defined in the IT industry.
creating a series to campaigns to tell them how to
The evolution of IT industry essentially began in the 70’s leverage more if it is not really experimental and they do
and 80’s when the market demand pattern indicated a not feel the difference.
trend that was to obtain more hands but at a lower cost.
Indian software houses are more or less positioned on
Marketing in IT is now all about educating the market the ‘cost effective’ premise. This implies that we are
about the potential of technology and that needs not to becoming more and more ‘competitive’. But in its
be on a purely technological basis but in way that when limited sense it is only short term value that will be
there is technology in offering there is a market to go for created. It cannot sustained singularly and must be
it. combined with value.
Marketing should be focused towards not just making - Ramandeep Kaur
the customer invest more and more in technology but
BRANDING AND POSITIONING IN I.T. INDUSTRY
ARTICLES BY
Our Faculty
10

growing as a major outsourcing hub with a service oriented architecture, virtualization as also
growth rate of 30 percent. networking projects. The net margins in the
domestic market at about 9-11 percent which has
• The Indian KPO sector is estimated to become improved considerably in recent years. Of late IT
a US$ 10-billion industry by 2012, from the service providers, MNC’s and domestic firms have
current size of US$ 4 billion according to a developed strategies exclusively for the domestic
report on the “Future Course of KPO Industry” market according to research by Gartner.
• India is fast becoming a hot destination for Further, India’s homegrown IT mammoths are
outsourced e-publishing work. As per a looking at buying companies abroad. In one of the
Confederation of Indian Industry (CII) report, biggest acquisitions ever, HCL Technologies has
the industry is growing at an annual rate of 35 proposed to acquire UK-based Axon with a US$
per cent and India’ outsourcing opportunities 811-million bid at 650 p per share.
in the value-added and core services such as
copy editing, project management, indexing, Exports
media services and content deployment will
ITeS/BPO exports grew by over 30 per cent to clockhelp make the publishing BPO industry worth
revenues of US$ 10.9 billion in FY 2008, againstUS$ 1.46 billion by 2010.
US$ 8.4 billion in FY 2007. The ITeS/BPO services
• A recent CRISIL research study on the exports accounted for over 1/14th of the export
outsourcing industry has concluded that aggregate.
engineering services outsourcing (ESO) is
According to NASSCOM, if India maintains itspoised to be the next big opportunity in the
current share of the global offshore IT-ITeS market,Indian outsourcing service industry. The ESO
the IT-ITeS exports from India will exceed US$ 60sector is likely to grow at a compounded rate of
million by FY 2010 and US$ 86 billion FY 2012 and26 per cent and post revenue aggregating
US$ 330 billion by FY 2020 (nearly 14 percent ofaround US$ 7.5 billion by 2012.
the projected worldwide spend).
Although for exports, the US (61 percent) and UK
(18 percent) continue to be the largest markets, the
India’s domestic market has also become a force share of Europe has been increasing steadily.
to cherish with, as the existing IT infrastructure Exports to Continental Europe have grown at a
evolves both in terms of technology and depth of compound annual growth rate (CAGR) of more
penetration. Global as well as domestic IT than 55 percent over FY 2004-07. The ITeS sector is
companies like IBM, Accenture, HP, TCS, HCL and also working towards reducing its dependence on
Wipro have witnessed a remarkable growth in their the US market and is exploring new and emerging
business. market such as those in Australia and the Middle
East.The domestic information technology business
has become far too attractive to ignore India Inc’s During the year 2007-08, electronics and IT exports
demand for IT services and products has bolstered are estimated to be Rs. 175,700 crore, as
growth in the domestic sector with deal sizes going compared to Rs. 153,500 crore in 2006-07 showing
up remarkably and contracts worth US$ 50 million- a growth of 14.5 percent. The software and service
100 million up for grabs. industry continues to show a robust growth and the
total value of software and services export areSuch growth in the software and service sector has
estimated at Rs. 163,000 crore (US$ 40.3 billion) inbeen achieved because of spectacular growths in
2007-08, as compared to Rs. 141,000 crore (US$some segments. For instance 6,80,000 notebooks
31.4 billion) in the year 2006-07, an increase of 15.6were sold in the first half of 2007-08, registering an
percent in rupee terms and 28.3 per cent in dollarincrease of 59 percent.
term.
In the next couple of years, global market
-Sudatta Pandaintelligence and consulting firm, IDC, see a higher
local demand driven by growth of broadband,
expansion of Software-as-a-Service (SaaS),
Domestic Markets
13
• The industry’s vertical market exposure was Infosys is equally unconventional Infosys has
well diversified across several mature and absorbed 1,400 professionals and three
emerging sectors. Banking, financial services shared service centre of Philips-one each in
and insurance (BFSI) remained the largest Chennai, Poland and Bangkok. This too is a
vertical market for Indian IT-BPO exports, long term contract, spreading over seven
followed by high-technology and telecom. years.
These sectors together accounted for nearly
• Another deal signed using an innovative
60 per cent of the Indian IT-BPO exports in
business model is the Rabo Bank deal by
FY2007.
Cognizant for US$ 21 million. Wi pro’s
arrangement with Credit Suisse is to set up a• Manufacturing retail, media, healthcare,
captive unit for Credit Suisse.airlines and transportation, and utilities were
the other key segments. • And, the one billion-dollar deal struck by Tech
Mahindra with British Telecom by paying upMoreover, according to an independent study by
over US$ 100 billion upfront signals a newSpringboard Research, the Indian IT services
trend of large Indian IT Services and BPOmarket is estimated to remain the fastest growing
companies innovating on business models.in the Asia Pacific region with a CAGR of 18.6 per
cent. • In recent times, ‘software development and IT
enabled services’ have emerged as a niche
opportunity for India in the global context. The
Government is taking all necessary steps to
Most Indian IT companies are spreading their make India, a Global Information Technology
services delivery infrastructure within India by Superpower and a front-runner in the age of
moving into tier-II and tier-III cities to maintain their Information Revolution. The Government has
cost-effectiveness and to deal with competition announced promotion of Information
from countries such as Taiwan and Vietnam. They Technology as one of the five top priorities of
are making inroads into China and setting up near the country and constituted a National Task
shore centres in Easter Europe, Latin America and Force on Information Technology and
Canada. They have adopted unconventional Software Development.
business models to gain market share and
establish a global footprint and a global brand
presence.
The number of patent filings from Indian R&D
• The US$ 1.2 billion deal that Tata Consultancy centres has been growing over the years. More
Services (TCS) has struck with AC Nielsen for and more cutting-edge products are being
IT and operations support has an unusual ten- developed in India. While outsourcing lower level
year contract. The finance and HR business technical jobs to India has been a practice of
process are also included as a part of the multinational technology firms, the increasing
contract. And, the deal is to be executed on a reliance on Indian R&D operations is a growing
new business platform built by TCS. The trend.
company also has taken over the responsibility
• Aviation majors like Boeing and Lockheedfor the Baroda development centre as part of
Martin are looking at setting up captive ITthe deal.
related technological R&D centres in India.
• TCS has also taken over the entire BPO unit of
• India has emerged as the largest developerCitibank. With the US$ 505 million acquisition
location for companies such as Sunof Citigroup Global Services, India’s largest IT
Microsystems and Nokia. Sun Microsystemsservices provider. TCS will become the second
has 760,000 developers in India-the largestlargest BPO player globally and will receive,
such community in the world for the firm. Theprocess outsourcing services from Citi worth
world’s largest handset maker Nokia worksUS$ 2.5 billion over the next nine-and-a half
with over 140,000 independent developers inyears.
India, again the largest.
• Similarly, the Royal Philips Electronics deal of
• The Indian animation industry is rapidly
Global Model
Moving up the Value chain
12

When I hear people talking about soft skills I There are many ‘new technologies’ that have
wonder exactly what they mean? Are soft skills actually been in existence for quite a few decades
those abilities - tacit or otherwise that allow an and it is important to discover trainers and coaches
individual to communicate well with others? Do who have a propensity for people skills, who have
soft skills go further, encompassing empathy, truly studied and practiced their craft and who are
inspiration, adaptability, conflict management and willing to spend time understanding requirements.
creativity? If this is the case they must, by default, As with many areas our investment will be directly
also include multiple intelligence, values, culture proportional to our results. Soft skills are not soft
and models of the world. because they are easy-they take time, patience,
endurance and skill.
There is growing recognition amongst companies
to the importance of people skills, understanding
that they are essential for a highly focused
successful business. Yet in terms of recruitment,
According to Psychologist Daniel Coleman, athe training, measurement and definition of skills
combination of competencies that contribute to arequired seems still to work on ‘older models’ that
person’s ability to manage his or herself and relaterely on more generic ‘soft skill’ descriptors such as:
to other people-matters twice as much as IQ orability to work in a team; good with people;
technical skills in job success.excellent customer service skills and people
management skills.
Results of recent studies on the importance of soft
skills indicated that the single most important softIt is this myriad of soft skills that underlie and over
skill for a job candidate to posses waspin the more measurable ‘hard skills’. As we layer
interpersonal skills, followed by written or verbal‘softer’ abilities through the ‘hard’ skills we gain
communication skills and the ability to work underflexibility and adaptability, which in turn leads us to
pressure.better communicate, test our understanding, lead,
facilitate and manage. The holistic nature of both
A constantly changing work environment -due to
skills set
technology, customer-driven markets, an
information-based economy and globalization thatthe tone for success and ultimately shapes
are currently impacting on the structure of thecareers. Successful people encompass a mix of
workplace and leading to an increased reliance on,hard and soft skills.
and demand for, soft skills.
Perhaps now is time to understand and use
Hard skills are the technical abilities required to dodisciplines such as NLP, Neuro Semantics,
a job or perform a task: essentially, they areEmotional Intelligence, Appreciative Inquiry and
acquired through training and educationSpiral Dynamics. These ‘new’ technologies will
programs. Soft skills are not a replacement forprovide us with increased productivity and yet to
hard-or technical-skills. They are, in manyget the best out of these techniques, particularly in
instances, complementary, and serve to unlock thethis ‘instant’ age, they require study, practice and
potential for highly effective performance in peopleunderstanding.
qualified with the requisite hard skills.
Versus Technical Skills
Importance of Soft Skills
15
We almost use Google and other search engines crawler-based results (as provided by Inktomi),
as our second brain. Find out how this sites search especially for more obscure queries.
millions of pages in seconds for us.
The term “Search engine” is often used generically
to describe both crawler-based search engines
and human-powered directories. These two types
Crawler-based search engines have three majorof search engines gather their listings in radically
elements. First is the spider, also called the crawler.different ways.
The spider visits a web page, reads it, and then
follows link to other pages within the site. This is
what it means when someone refers to site being
“spidered” or “crawled”. The spider returns to theCrawler-based search engines, such as Google,
site on a regular basis, such as every month or two,create their listings automatically. They “crawl” or
to look for changes.“spider” the web, then people search through what
they have found. If you change your web pages,
Everything the spider finds goes into the second
crawler-based search engines eventually find
part of the search engine, the index. The index,
these changes, and that can affect how you are
sometimes called the catalog, is like a giant book
listed. Page titles, body copy and other elements
containing a copy of every web page that the
all play a role.
spider finds. If a web page changes, then this book
is updated with new information.
Sometimes it can take a while for new pages or
A human-powered directory, such as the Open changes that the spider finds to be added to the
Directory, depends on humans for its listings. You index. Thus, a web page may have been
submit a short description to the directory for your “spidered” but not yet “indexed”. Until it is indexed-
entire site, or editors write one for sites they review. added to the index-it is not available to those
A search looks for matches only in the descriptions searching with the search engine.
submitted. Changing your web pages has no effect
Search engine software is the third part of a searchon your listing. Things that are useful for improving
engine. This is the program that sifts through thea listing with a search engine have nothing to do
millions of pages recorded in the index to findwith improving a listing in a directory. The only
matches to a search and rank them in order of whatexception is that a good site, with good content,
is believes is most relevant. You can learn moremight be more likely to get reviewed for free than a
about how search engine software ranks webpoor site.
pages on the aptly-named How Search Engines
Rank Web Pages page.
All crawler-based search engines have the basic
parts described above, but there are differences in
In the web’s early days, it used to be that a search how these parts are tuned. That is why the same
engine either presented crawler-based results or search on different search engines often produces
human-powered listings. Today, it extremely different results.
common for both types of results to be presented.
-Nitin KumarUsually, a hybrid search engine will favor one type
of listings over another. For example, MSN Search
is more likely to present human-powered listings
from Look Smart. However, it does also present
The Parts of A Crawler-
Based Search Engine
Crawler-Based Search Engines
Human-Powered Directories
“Hybrid Search Engines”
Or Mixed Results
SEARCH ENGINES
14

Computers - An amazing machine - We are living
in the computer age today and most of our day to
day activities can not be accomplished without
using computers. We are breathing in the
computer age and gradually computer has
become such a necessity of life that it is difficult
to imagine life without it. Computers have
shaken up the world. They have made us
dependent upon them. Computer is affecting
every sphere of our life-be it government,
business, education, legal practice,
entertainment, defence or home. Computer
literacy is the need of and the voice of tomorrow's
to survive in the fast changing world of
computers.
The fundamental concepts about what
computers constitute of and how do they work.
Computer is a machine used for calculations or
computation, but actually it is much more than
that.
Computer is an electronic device for performing
arithmetic and logical operations. Computers
are not that used for the purpose of calculations.
An accountant or a grocery shop owner or a bank
or ATM uses it like a computational device, an
author uses it a as a writing tool, a musician as a
device for arranging the music, kids as a
machine for playing games and so on.
Now, you must be thinking that what is so special
about this machine that people from diversified
fields can use it so flexibly for entirely different
functions. The answer is that computer is
programmable meaning that it all depends upon
what program computer is using for performing a
particular function. So we can say that
computers play an important role in the field of IT,
business, banking and what not.
- Ankita Pratap
Managers are charged with the responsibility of taking
actions that will enable individuals to make their best
contributions to group objectives. Management thus
applies to small and large organizations, to profit and
not-for-profit enterprises, to manufacturing as well as
service industries. The term enterprises refer to a
business, government agency, hospital, university and
other types of organization.
The person in a managerial role may be directing
people in the sales, engineering, or finance department.
But managers are establishing an environment for
effective group endeavour. Top-level managers spend
more time on planning and organizing the lower-level
managers. The difference in time spent on controlling
varies slightly for managers to various levels. Managers
must establish an environment in which people can
accomplish group goals with least amount of time,
money, materials, and personal dissatisfaction or in
which they can achieve as much as possible of a
desired goal with available resources. In a non business
enterprise such as a police department, as well as in
units of a business that are not responsible for total
business profits (such as an accounting department),
Managers still have goals and should strive to
accomplish them with the minimum of resources or to
accomplish as much as possible with available
resources.
The purpose of an organization structure is to help
create an environment for human performance. It is then
a management tool and not an end in and of itself.
Although the structure must define the tasks to be done,
the roles so established must also be designed in light of
the abilities and motivation of the people available.
Management is the process of designing and
maintaining an environment for efficiently
accomplishing selected aims. Managers carry out the
functions of planning Organizing, Staffing, Leading, and
Controlling Organizational levels; however, the
managerial skills required vary with the organizational
level. The goal of all managers is to create a surplus.
- Tapaswini Nayak
Organisational Management Revolutionising I.T.
17
The MBA angle Tips to Improve soft skills
Learn the basics of effective verbalStudies by Stanford Research Institute and The
communications and presentations. Take aCarnegie Mellon Foundation among Fortune 500
speech communications course or join a localCEOs found that 75% of long term job success
‘Toastmasters’ group to become comfortable withdepended on people skills and only 25% on
your verbal skills. Practice your telephone sills.technical skills.
Most interviews being with a telephone interviews.
You may be offered an interview because of yourThis is true at other levels as well. For effective
resume but he best communicator in the interviewperformance in the workplace, companies need
will get the job.their employees to have not only domain
knowledge, technical and analytical skills, but also
You only have one shot at a good ‘first impression’.
the skills to deal with the external world of clients,
Make sure that your manner of dress and
customers, vendors, the government and public;
grooming are appropriate for the job setting. I
and to work in a collaborative manner with their
recommend dressing one notch above the
colleagues.
everyday norm when interviewing for a job. The
interview attire is ought to be dress pants and shirt
The annual rankings of MBA colleges often place
with tie. For females, the ‘one notch above’ may
communication and interpersonal skills as the
include a dress or business suit.
most critical skills needed for success in the
corporate world. Noted academic Prof. Henry Practice your approach in greeting people and
Mintzberg while speaking on the importance of soft shaking hands. Look the person directly in the eye
skills for MBAs, refers to the crucial “soft” skills- with a smile an fin handshake. If the other person is
leadership, teamwork, communication, and the elderly or appears somewhat frail adjust your
ability to think “outside the box” of a discipline - that handshake accordingly. Firm but not painful!
separate the best from the rest in the management
The ‘art of conversation’ is an art. The ability toworld.
carry on interesting conversations with people
about the wide variety of topics and current eventsCompanies in India are finding that they have to
is an important tool in establishing an effectivepromote people faster than ever before to meet
business relationship. Book clubs and discussiontheir growth needs. At the same time, they are
groups are goods ways to develop these skills iffinding that the candidates do not have the
you rare not already associated with a group ofnecessary skills to make the transition from a
interesting friends who enjoy lively conversation.technical or functional specialist to a team leader,
supervisor or manager, Companies in the IT, BPO,
Remember! The ability to develop and use ‘soft
KPO, Biotech and Pharmaceuticals Industries
skills’ can make the difference between a job offer
have found that their people need soft skills to work
and the enjoyment of a new employment and
effectively in cross-functional or project terms,
community environment.
local teams or global teams.
- Anup Chakraborty
16

FRESHER'S PARTY
19
Management is all in one a deep need of our society.
Hence, it has become a need to be imparted at a
younger level at graduation level. Technically, if you
keep science and technology away for a bit its all a
management perspective. There is no science and
technology if there is no management keeping them
intact. This means management and Technology works
hand to hand. They are interrelated and mean allot to
our lives and live in nod.
Management includes good aspects today that have
been encouraged and like communication skills and
communication and soft skills which are as intensity and
motivating part of society. Communication mean how
we project an idea to pass from one and to another,
through what medium pertaining how much information
skill and knowledge, making sure we use the best
transmission available and knowledge of receiver’s feed
back. This is the most basic process and keeps moving
with a need to adopt more and more qualities
technology wise and knowledge wise. But, when we
mean soft skills we are certainly talking about
improvised grammar of English, report writing, letter
writing, CV and resume writing, presentation skills and
planning, Office management including MIS (Managing
Information System) Employers expectation at an
organizations employment. Alongwith developing skills
like speech (various type) formal presentations we have
to concentrate on quality, tone and how to look
presentation including your postures, gestures and
entire body language. Now that the education business
is to be smarter and advanced, we have indulged in
providing extra courses or short terms courses and
foreign affiliated diplomas which are ADIMT and
PGDIMT which include good aspects for learning at
good level and at the same time evolving new prospects
in national or international way.
Few years from now, our graduates will be in the market
and looking to be great managers in national or
Multinational companies, by keeping an evaluation and
development of courses and strict action on
Communication Skills, Soft Skills, Personality
Development and Business English would be real thing
to deal in developing future managers from NDIIT.
-Naveen Baweja
Modern Management
Q. : What is the common factor that binds the HR manager of an
organization struggling to retain challenge and Gandhi who
was aiming for Poorna Swaraj by unleashing the strength of
ordinarypeople?
A. : They both (the HR managers and Gandhiji) knew that goals
they had set achieve were not easily attainable, but they
both had a clear vision, tested and reinvented, tried and
testedstrategiestotacklethesituation.WhileGandhijiknew
that he couldn't fight against the British government with
violence similarly the HR manager realized offering a bigger
salarywasn'tenoughtoretainatalentedemployee.
A. Gandhiji is still considered to
be the common man’s leader. Any successful HR leader has
to tactfully handle and provide right solution to different people
in different ways at various levels. A few ways through which
theHRleaderscanemulatetheGandhianprinciples:-
(i) Adopt Gandhi’s style of making even the lowest person in
theorganizationfeelandbelieveintheimportanceofhisI
hercontributiontowardtheultimategoal.
(ii) Use the right leadership style, For example, Gandhiji
advocated having leadership styles that were dependent
onthecircumstances.
(iii) Understandthehumanpsychology.
B. Persuasion and perseverance are
two Gandhian principles, that can be used effectively to
managepeopleinthischangingenvironment.
When the Dandi Yatra were going on he covered hundred
miles.ThisyatramovementreflectsGandhi’sleadershipstyle.
Someofenterprisescanemulatingthese:
(i) His ability to derive home the
cause of the nation and develop a sense of belonging in
one and for the nation it acted a massage that a team
leader in any enterprise intends to achieve goals with a
disciplinedmethodology.
(ii) Theleaderneverlossesthehumility
and he always listens attentively what people had to say.
The manager should always connect with everyone
below his I her hierarchical levels and listen to and might
havetodulyaddressthemaswell.
C. Mahatma was the risk taker as he had
taken risk for dandi yatra and the other movements on the
other hand, the HR manager takes risk of hiring the people,
dividingthemarketc.
-Archana Krishnan
Gandhi the change manager -
Gandhi the HR manager -
Be a good team leader -
Beagoodlistener-
Gandhi the risk taker -
From Gandhigiri to H.R. Giri
18

20
CRICKET MATCH
21
Sub Prime Crisis: Can India Prevent It?
Q. : What is sub prime crisis? Q. : What should India do to avoid the crisis?
Ans. : Sub prime crisis arises due to loans given to Ans. : 1) India has gained much of its present growth
people who have patchy credit histories or due to its strong domestic demand.
cannot prove their incomes. This practice of Maintaining such dependence will see
giving loans to such people at a higher interest India away from such crisis. India has a
to cover the risk is called sub prime lending. In strong agricultural background and a large
its simplest form, it involves door steep lending domestic market to fuel its economic
small amount to cash loaned to people usually growth.
on low incomes. Until recently, the future of the 2) Measures such as cut in cash reserve ratio
sub prime sector had looked rosy. Merill Lynch for the banks in India taken by RBI & the
had estimated that the sub prime mortgage SEBl’s plan to make it more lucrative for
market in UK alone was worth between $ 25 foreign Direct Investment will inject more
billion and £ 30 billion in 2005. cash into market.
But the troubles started when recession 3) Controlling all recessionary measures like
increased the interest rates & a further plunge in too much liquidity & rupee appreciation.
housing values started in the US, UK and across
4) An improved database on individuals
Europe. This raised concerns in some corners
economic history; a financial watch dog
about the long terms viability of the industry
that will ensure consumer safety in financial
because the ability of the people to with stand
products.
on adverse economic change and still pay
5) Creation of new retail risk managementprincipal and interest on schedule eroded
institutions.resulting in the blow up of market. These banks
accumulated bad debts and to cover these - Rohit Kumar
losses they tried to raise funds but investors MBA,1st Semester
feared that they might not be able to raise
enough funds to cover their liabilities.
My Experience at NDIIT
Footprints in the sands of time,
Are all that are left behind.
Winds blow the shifting sands,
Concealing works done by our hands,
And I too will leave behind,
More foot prints in the sand of time.
"Guru Gobind Dou Khade, Kake Lagu Paya,
Balihari Guru Aapna, Jinha Gobind Doya Milaya".
Through these months, as I
c l i m b e d t h e l a d d e r o f
knowledge how can I forget the
people who supported me at
every step and enlightened the
path I had to take. Who instilled
in me the much necessary moral
I was often told that life is a constant movement but it is values apart from the subject
only today that I have realized that life indeed is a knowledge. "Yes", my teachers,
constant movement. It was my time to leave school, the the most appropriate words I
15 glorious years of my life, leave behind my footprints can think of to describe their priceless efforts in shaping
in the sands of time and move on, surge towards the me are :
future that I have always dreamt of.
To describe my journey at NDIIT till now would be like
telling me to rate Pt. Jawaharlal Nehru's, "Discovery of
My parents till now think that NDIIT has shaped me a lot
India". But, some things cannot be expressed in words
in my personality. I promise to do something in life that
they can just be felt.
one day will make everyone sitting here proud of my
NDIIT to me has been a sculptor who has shaped me, being a NDIITian. The time has come my friends, to
my personality and on occasions severely beaten me. It become a shining star, to reach the pinnacle where our
has inspired me to become something out of the parents, teachers and well wishers want us to be.
ordinary. It has given me that extra zeal to excel and the
Thank You,
opportunities to discover myself better...............
-Geeta Bhatiaaltogether but memorable journey till now which I will
BBA, 1st Semestertreasure throughout my life.
ARTICLES BY STUDENTS

The Sixth Generation Computer
Some changes, such as switch from vacuum tubes information system that many complement or
to transistors, are immediately apparent as substitute for human intelligence.
fundamental change but other are only retrospect.
The four objectives are specified for promoting
Of the most dramatic change in the sixth knowledge sciences : Innovation in frontier high
generation will be the explosive growth of the are technologies; socio-economic and cultural
networking advancement, contribution to the expansion of
human potential and establishing a foundation for
Network bandwidth has expanded tremendously creative science.
in the last few years and will continue to improve for
the next several years. The most interesting feature of the proposed
research program is that it moves outside the
This gives a precise of the Sixth-Generation boundaries of computing technology and is based
computing system research proposal promotion of on interdisciplinary interacting with Physiology,
research and development on electronics and Psychology, and Logic.
SCIENCE TECHNOLOGY APPLICATION
Physiology
Brain Model
Cognition
and lamentation
Expert
System
Psychology
understanding
Intelligence
Man-m/c interface
Machine
Translation
System
Linguistics
Speech
Syntax Semantics
Psycholinguistics
Logic
New System
Complex Fact
Induction
Intelligent
CAD/CAM
System
Intelligent
Robot
System
Pattern
Recognition
Cognition
Learning
Problem Solving
Natural
Language
Speech
Recognition
Images
Processing
Man-Machine
Interface
23
FOR AGAINST
(1) It puts Investors well being into (1) It will put pressure on the
its focus to raise their confidence. taxpayers.
(2) It will halt global recession. The (2) The plan would swell the budget
downfall of the US market will deficit, which could in turn fuel
have a knock on effect on the inflation.
countries that rely on America for trade.
(3) It will help keep the funds flowing (3) Controlling the big bosses of
through the money markets so the these company who earn big
financial institutions are happy to money will be a problem. They
lend to each other, to business were the cause of the crises and
and to consumers. This is vital for eventually they will be saved
any smooth functioning Economy. with this bail out plan.
(4) It will safeguard jobs across the (4) The basic edifice of capitalist
country and prevent bankruptcies. system will shatter with this buy ups.
- Gyan Prakash Singh
MBA, 1st Semester
Last two weeks have witnessed the unprecedented bankrupt banks. The move of the government to
fall of financial giants. Companies such as Lehman come forward in favour of the private banks has been
Brothers, WAMU, AIG, Fannie Mae and Freddie Mac, the point of debate in the political and financial
Barclays, Royal Bank of Scotland came crumbling circles. The US Senate in its first debate harshly
down due to the impact of sub prime crisis in the US. rejected the bail out plan as one senator mentioned it
Treasury approved plans for a $ 700 bn (£ 376.37bn) as a cow patty with Marshmallow stuck in it and he
bail out plan to inject capital in return to ownership didn’t want to have marshmallows. However, the
stakes. However, initially the US government had government claims that the bail out is meant to save
plans to buy assets of the failing banks. Similarly volatile financial situations in the global financial
governments in UK, Germany, France have all markets which rose due to bad mortgages. Let us
announced various bail out plans to save the look at both the side of the deal.
Bail Out Plans
Terrorism is a global phenomena affecting almost all In recent years we have seen spate of blast taking
place in Mumbal local trains and after some timethe countries across the globe. Terrorism is a threat
blasts in Delhi, Ahmedabad and Bengaluru and newto modern civilization. It is not restricted to anyone
blast in Assam which is all linked in ‘JEHADI’ .
country and particular part of the world or religion.
Terrorism -where innocent people in large number
India has been at the receiving end of all kinds of lost their lives. We have also witnessed or severe
terrorism. Whether it is Kashmir or North East, home form of terrorism in Orissa by the Bajrang Dal
grown Jehadi terrorism, Bajrang Dal type of terrorism activities who attacked and killed scores of innocent
people.or in some cases state-sponsored terrorism as
witnessed in Gujarat, India has been in thrones of -Gyan Prakash Singh
pain bearing the burnt of all such terrorism. MBA, 1st Semester
22

Do not desire to be better than you are,
but desire to be very well what you are.
Every job is a self portrait of the person
who did it. Autograph your work with excellence.
The post is a source of knowledge, and the future
is a source of hope.
Love of the past implies faith in the future.
-Rohit Kumar Verma
BBA, 1st Semester
QUOTES
Examination Terminology
Name of the disease :
Carrier of this disease :
Symptoms :
Causes :
Effects :
Treatment :
Prevention :
Examination
Students
Victims of this disease are found to be
worried and restless just a week or a month before the
examination. The spend sleepless nights over their
books. In the last few days, the victims lose their
appetite.
This disease is mainly caused due to
irregularity, carelessness, bunking of classes, being
over confident and is also caused when the victim is
physically present in the class. room but in some other
world, mentally.
On seeing the question paper, the victim
becomes nervous and sweats a lot. He / She will curse
the teacher, who has set the paper, if the paper is tough.
There is a lot of excitement at the firs sight of paper and
the heart beats at a rate of 100 m per minute.
There is no treatment for this disease, and it
is yet to be discovered. This disease usually leads to the
student being detained in the class.
Being attentive in class, regularity and
concentration will help to prevent this disease.
Get Well Soon!! “To all the students suffering from this
disease.
-Nitin Saini
BBA, 1st Semester
Courage is victory and confidence spells success.
Behold, dare and do. It is not the size of dog in the
fight, but it is the size of the fight in the dog that
counts. If you are not afraid, you can do anything.
You have to have the courage to stand up to defeat,
spot your opportunity and turn your defeat into
victory. One man with courage makes a majority.
Our greatest glory is not in our victories but in
missing every time we fall. Defeat as well as victory
may serve to shape the soul and let the glory out.
Little minds are famed and subdued by misfortune
but great minds rise above it. Meet every adverse
circumstances as it master and do not let it master
you. Many men owe the grandeur of their lives to
their tremendous difficulties. Kites rise, not with, but
against the wind. Nothing that comes so easily is
worth having. When you want success, you must be
ready to pay the price which includes braving
failures and presiding with your efforts till the goal is
when.
It is more often the fear of failure rather than failure
itself that cripples one’s creativity and inhibits the
initiative. To conquer fear is then the beginning of
wisdom and the first step to success. There is no
defeat in truth, save from within; unless we are
beaten their, we are bound to win,
To dare is great, but to bear is greater Bravery we
share with brutes, fortitude with saints. If you have
never failed, it is an easy guess that you have never
known high success. The hardest man in the world
to beat is the man who laughs in the face of defeat.
-Geeta Bhatia
BBA. 1st Semester
Failure :
TheSteppingStoneofSuccess
Success is counted sweetest by
those who never succeed.
-Emily Dickinson
25
1. Happiness It may be demarcated by a smile
and a baby, as on seeing these both
may be followed by a smile and a
remark of pleasure.
2. Anger It may be denoted by a frown and a
face in a frown clearly shows anger
and the face may curl up in anger
and mouth be used to utter rude
words.
3. Beauty It was said, "A thing of beauty lasts
forever” and the need it does. It is
notified by nature and children as
they both being pleasure to the
heart and their beauty remains
embedded in us.
4. Love Love is signified by a heart and a
kiss as they both show all the love
and gratitude in a person’s heart.
5. Terror Terror may be demarcated by a
bomb and a gun as they cause and
terror and destruction.
6. Peace Peace is mostly symbolized by two
olive branches and a dove, as they
are gentle and bring about a sense
of peacefulness in us.
7. Student A student is like an animal in a jungle
he has many things to watch out for.
The world outside the jungle is
never for him.
8. Teacher A teacher is a guide through this
very jungle but outside the jungle
they cannot guide us anymore.
9. Politician He is a person who entered politics
to good but when he saw that the
others too did do anything but were
just corrupt then he too became
that.
10. Terrorist A terrorist is someone who wants to
push through his point in a manner
which is destructive.
- Rohit Kumar Verma
BBA, 1st Semester
Some Concrete Expressions
For Abstract IdeasKnowledge Technology & Applications.
Application / Content :
1) Basic Consideration in the promotion of
knowledge science.
(i) Outline of knowledge science.
(ii) The Evaluation and present state of artificial
intelligence.
(iii) Expectation towards new development.
(iv) Contribution to the expansion of human
potential.
2) Present state of future development of science
technology related to computer science.
(i) Present State.
(ii) Research & Development of knowledge
Science based on psychology.
3) Research and Development of knowledge science
based on linguistics.
The other important in sixth generation is the use of
Nano Technology :
With nano technology a large set of material and
improved product rely on a change in the physical
properties when the feature size are shrunk.
Nano particle can strongly influence the mechanical
properties of the material, like stiffness or elasticity,
e.g. traditional Polymer can be reinformed by nano
particles reputing in novel material which can be used
as light weight replacement for metals.
Such nano technology enhanced material will enable
a weight reduction accompanied by an increase in
stability an improved functionality there care many
application of nano technology, few of them are
shown here.
1. Medicine
a) Diagnostic
b) Drying Delivery
2. Chemistry Environment
a) Catalysis
b) Filtration
3. Energy
a) Reduction of Energy Consumption
b) Increase the efficiency of Protection
4. Information & Communication
a) Memory Storage
b) Novel Semi Conductor Device
c) Display
5. Heavy Industry
6. Consumer Goods
- Chetan Kishore
MCA, Lateral Entry
24

Sometimes we carry a sense of entitlement that makes us believe
that other people owe us, that they are some how responsible for
our happiness. If we are sad, they need to give us their support. If
we are in a relationship our mate are supposed to protect us from
pain.Theyshouldbesorrywhenwearematatthem&attentivewe
are talking to them. They should promise that no matter what
happens, they would never hurt us. These are IMPOSSIBLE
EXPECTATIONS.
Although it is normal & self respecting to want others to treat you
well in the end it is your responsibilities to take care of yourself. If
youareinasituationinwhichyouare’ntbeingtreatedwithrespect,
it is up to you to remove yourself from that situation. You have to be
honest with yourself about circumstances. You have to face things
that you might rather ignore. For instance, you may have a friend
who turns out to be selfish and deceitful. Sadly, it becomes your
responsibility to end the friendship if your attempts at working
thingsoutareunsuccessful.
You can’t make rule in relationships to ensure that you never get
hurt. You can’t leave upto someone else to make sure that you are
happy. If you do, you will end up feeling disappointed and
sometimesevenbrokenhearted.
Butyoucantakeresponsibilityforyourownhappiness.Youcanbe
sure that don’t always sent up in the position of the victim. You do
this by acknowledging whose job it is take care of you. When you
find yourself unhappy, you look at your circumstances ant figure
out what you can do to change them. That is what it means to take
responsibility for your happiness, and this is one way you can
beginshowingyourselftheloveyoudeserve.
“Nothing can bring you peace but yourself’.
-Ankita Rawat
BBA, 1st Semester
You Are Responsible
For Your Happiness
Whenever you face a problem, look within your heart.
If you are at ease, you are on the path. If your heart is
distributed, it means you have gone astray and need
to change the path. When your path is in incomplete
harmony with nature, there is a beautiful dance and
music in your heart. When you move away from nature
the music becomes noise and the dance becomes
distributed. This the language of the heart to alert you
whether you are going right or wrong. You don’t need
only guidance from anybody; your guide is within
yourself.
-Deepak Kumar Thakur
BCA, 1st Semester
The Heart is your Guide
It can buy a house but not a home. It can buy a bed but
not a sleep. It can buy a clock but not time It can buy
book but not knowledge. It can buy you a position but
not respect. It can buy you medicine but not health. It
can buy you blood but not the life So you see money
isn’t every thing.
-Prabhat Kumar
MBA, 1st Semester
MONEY
To realize the value of one month,
Ask a mother who gave birth to a premature baby.
To realize the value of one week,
Ask a editor of a weekly newspaper.
To realize the value of one hour,
Ask a lover who is waiting to meet his beloved.
To realize the value of one minute,
Ask a person who missed the train.
To realize the value of one second,
Ask a person who just avoided a fatal accident.
To realize the value of one millisecond,
Ask a person who won a silver medal in the Olympic
To realize the value of friend,
Ask a person who cannot name one.
Treasure every moment that you have!
Yesterday is history Tomorrow is a mystery.
Today is a gift. That’s why it is called present !!
Thanks for being my friend
-Deepak Kumar Thakur
BCA, 1st Semester
V A L U E
A = Always liked by Teachers
G = Greet everyone with Smile
O = On road to Institute (College)
O = Obedient to teachers and parents
D = Dress up neat and clean
S = Studies with keen Interest
T = Treats everyone with respect
U = Understand every thing what is taught
D = Does daily home work
E = Eager to know about new things
N = Never Misbehaves
T = Talk less in the class
-Prabhat Kumar
MBA, 1st Semester
Who is “A GOOD STUDENT” ?
27
School A place where parents pay and
children play.
Displine A word which is missing from the
dictionary of students.
Mathematics A grind stone on which you grind
your mind as much as you can.
Zoo A place for animals to study the
habits of human beings.
Office A place where you can relax from
your work.
-Monika
BCA,1st Semester
FUNNY DEFINITIONS
Fan Says = Be Cool
Rod Says = Aim High
Windows Says = Take Pain
Clock Says = Each Minute is Precious
Mirror Says = Reflect Before You Act.
Calendar Says = Be Updated
Door Says = Push
Lamp Says = High up your future.
-Anchal Gupta
BBA,1st Semester
Every Room says something
WORLD SMILE DAY
Beauty is power, a smile is its sword.
Everywhere you go, take a smile with you.
Smile is the key that unlocks everybody’s heart.
Smileisaninexpensivewaytoimproveyourlooks
Most smiles are stared by another smile
The Shortest distance between new friends is a smile.
-Monika
BCA,1st Semester
Humility is perpetual quietness of heart. It is to
have no trouble. It is never to be fretted, or vexed,
or irritated, or sore, or disappointed.
It is to expect nothing, to wonder at nothing that is
done to me, to feel nothing done against me.
It is to be at rest when nobody praises me, and
when I am to be blamed and despised.
It is to have a blessed home in myself, where I can
go in and shut the door, and kneel to my father in
secret, and be at peace as in a deep sea of
calmness, when all around and above is trouble.
-Das Poonam Sharma
BCA, 1st Semester
A BLESSED HOME IN MYSELF
• Keep the mind calm through the practice of
meditation.
• Think one thought at a time.
• Don’t interrupt others while they are talking. Let them
complete their sentence.
• Read books that require deep concentration.
• Learn to eat slowly, and preferably in silence.
• Exercise regularly.
• Relax. Don’t get bogged down by little things.
• Set aside time for seclusion, when you can be alone
with God and have time to think.
• Keep your mind fixed, at all times, on the polestar of
God’s presence.
• Always try to the best of your ability to walk in the
footsteps of the Guru.
-Das Poonam Sharma
BCA, 1st Semester
HOWTOFREEYOURSELFFROMTENSION
26

In with the New -
SOFT SKILLS
In this new way of environment, glossy The annual ranking of MBA colleges often place
magazine style communication, campaigns are no communication and interpersonal skills, as the most
longer sufficient for the employees, especially to those crucial skills needed for success in the corporate world.
from the present generation who are just starting to The research of stand for institute among 500 CEO’s
enter the workplace. As consumer’s they have become found that (75%) of long term job Success depends on
accustomed to the new way of communicating which soft skills and only (25%) on technical skills. Today, lack
the internet provides and more open relationship the of competence in soft skills is marked as one of the
organizations they deal with. reasons for poor rate of employability of technical
graduates. Though it is true that soft skills needed to be
included at a very young age of at itself by parents or
elders, the role of schools and colleges can’t be
ignored. Some universities realize the need to inculcateThe rules of succeeding in business are constantly
soft skills in their students through activities such aschanging. Not too long ago, technical competence and
team presentations, group discussions, case studiesknowledge were the key drivers of career growth and
etc. It is time for us to realize that the hard skills and softsuccess. Soft skills were relegated to play second fiddle
skills should complement each others to achieveor ignored altogether. So to improve one’s career
excellence in one’s profession.prospects and to enhance his I her personality as a
whole one needs soft skills. -Intekhab Ashraf
BBA, 1st Semester
Q. : What caused the flood? Q. : What should be done to avoid the situation
in the future?
Ans. : Flood in Bihar was caused by breach in the
Ans : 1) One is to let Kosi flow its natural course.embankment of Kosi River at Kusala in Nepal,
The contention is that the Natural floods12 km upstream from the Indo-Nepal border.
are less devastating than the floodsOn August 18, Kosi River smashed through
caused by the breach in the embankment.the embankment and took a different course
which has been abandoned more than 100 2) The immediate solution lies to rebuild the
years ago. An embankment is mud wall on the embankment by using grant concrete
either side of the river reinforces by stone. It mesh cons.
was made 12 to 14 feet high along 115 km of
3) The permanent solution lies in buildingthe length of river in Bihar and 32 km in Nepal.
dams like China has done by building
three Gorges Dam on the Yangty river, riverQ. : Why did this breach take place?
of sorrow.
Ans. : 115 km of the river was squeezed into stream
4) As the Kosi has changes its course andby embankment, However due to good
moved eastward the experts believe that
monsoon this season, the river swelled and it
the repairing the river embankment is only
burst through its embankment and became
postponing a bigger problem. The centre
1.7 km wide stream. When it entered Bihar it
has set up a committee of experts to seek
swept away villages. This happened due to
long term solution.
sheer force of the river and poor maintenance
of the embankment. - Rohit Kumar
MBA, 1st Semester
Bihar Flood
29
OLD
GOLDis
Let’s face the had and cold reality of today. When the management students in world of finance, especially
world is talking about being a global village. We as investment banking where the pay is high and influence
humans are getting light years apart from each other. can be huge or at last, it was.
The great Indian families, the unbreakable family ties,
When the business is in trouble, MBA enrolments spike
our age old value system - all falling a part end we stand
up, the main reason is that, the students know that
helpless.
downturn in business means a downturn in career
We have time for everything, we have time to fight for the prospectus - some will be laid off, others will see
rights of our country, we talk about the rights of bonuses drop and promotion prospects dry up. The
underprivileged, we demand equal rights for genders. crisis may have led to the collapse of may top financial
But when it comes to helpless, aging parents we shrug institutions which offer similar roles one has to
off all our responsibilities and remain mere spectators. understand that there is always going to be need a
We read newspaper daily in the morning and see those quality professionals in financial sector.
umpteen number of cases where son beats father to
MBA degree will stand you in good stead for the rest of
death for a small piece of land, grandson leaves a
your career life.
battered grandmother on the steps on a old age home.
This is sad but true.
It is time to wake up to ugly realization that in this nuclear
Believe it or not, the IT industry still remains the leading
family age, most of elderly parents are being mentally
choice of employment amongst most Indian graduates,
and physically tortured by their own children, It is indeed
the aspiration are build around huge success over the
time to do something substantial for these deserted,
two decades and many role models to emulate. The IT
abused parents. It is time to take them in fold, gently re-
industry for upcoming graduates, means programming
introduce them to life and let them feel wanted, cared
or software development as the industry is much more
and loved.
beyond that fulfilling and challenging careers.
The best part of that, any person respected by his own
In most organizations these days, HR’s are
family member doesn't want a 5 star facilities. He just
concentrating on implementing a robust recruitment
wants to wake up in a healthy environment where they
mechanism to tackle issues of skill mismatch and
don’t need to confront abuses. He wants rightful share
employability. A better approach by HR could build a
of joy and happiness other than just baby sitting his
strong internal training team with a focus on technology.
grand children. They want and need support and
The IT industry can contribute in many ways to help
unconditional love from people.
students prepare for their job. The industry in tandem
To quote years again “Wine comes in at the mouth and with the college I university authorities can integrate
love comes in the eve. that’s all we shall know for truth special training camps along with the main academic
before we grow old and die. “ courses.
The old business rules those that held
sway in the old economy argued that you should hireA MBA has always been perceived as a degree that give
good people, rand and evaluate them and tell them whatone something like a professional status - wherein one
to do. It is the old command of control model. Thishas competencies and a credential that allows them to
doesn’t work any more. Knowledge basesstep into important roles of many different types of
organizations aren’t fixed and hierarchic - they adaptorganization. The credentials that are most important in
quickly and organize their people on a project basis. Thethis regard are sophisticated financial and accounting
staff may work for several managers at the same time,skills, and industry that is often the goal of new
and risk of getting the mixed commands.
IT is on the move
With the full of two Investment Communication in the 21st Century
Banking (US Based) Affect the MBA Out with the Old -
28

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