Impact Data is a world leader in digital marketing solutions that helps businesses communicate more effectively with customers via email, SMS, social media, mobile apps, and other channels. The document provides an overview of Squawkbox, Impact Data's tool that allows businesses to easily create and publish promotions across multiple channels with one click. Case studies are presented showing how pubs and restaurants have increased sales and grown customer databases using Squawkbox.

1. CREDENTIALS DOCUMENT
World
Leaders
in
Digital
Marke2ng
Solu2ons
Impact
Data
SQUAWKBOX
Overview
February
-­‐
2013
Phone
-­‐
0161
618
1092

2. Introduc2on
Impact
Data
are
a
world
leader
in
Data
driven
communica2ons.
We
build
tools
to
help
Businesses
communicate
with
your
customers
more
effec2vely
via
email,
SMS,
Facebook,
TwiMer,
Your
Website,
iPhone
and
Android
mobile
apps.
We
have
thousands
of
clients
across
Australia
and
the
UK

3.
Venue:
The
Bell
Inn
Gross
sales:
£19440
(Last
6
months)
Year
1
ROI:
2645%
Venue
type:
Village
Pub
Database
size:
1365
(within
13
months)
We
are
thrilled
with
what
Impact
Data
have
helped
us
achieve
and
are
hoping
for
even
be9er
results
with
the
new
SQUAWKBOX
system.
Thank
you!
Alison
Heath
The
Bell
Inn,
Haughton
Strictly Private and Confidential © Impact Data Pty. L
Case
Studies
PromoKons:
§
Sign
up
incen2ve
-­‐
£840
per
month
§
Automa2c
Birthday
offers
-­‐
£2400
per
month
§
Ad
hoc
offers/event
reminders

4.
Venue:
The
Greyhound
Inn
Gross
sales:
£9720
(Last
10
months)
Year
1
ROI:
1547%
Venue
type:
Bar
and
Restaurant
Database
size:
1282
(within
10
months)
“SQUAWKBOX
is
a
really
powerful
tool
that
enables
us
to
drive
sales,
anyIme
we
like.
We
recently
won
3
awards
at
the
Chester
Food
and
Drink
FesIval,
a
result
that
was
assisted
by
asking
our
customers
to
vote
for
us
by
sending
them
a
quick
email
–
a
great
result”
Thomas
Hughes
Greyhound
Inn
Strictly Private and Confidential © Impact Data Pty. L
Case
Studies
PromoKons:
§
Sign
up
incen2ve
-­‐
£9000
(Last
10
months)
§
Automa2c
Birthday
Offers
-­‐
£360
(Last
2
months)
§
Automa2c
Anniversary
Offers

5. Welcome
to
Squawkbox
What
is
SQUAWKBOX?
A
simple
hospitality
specific
applica2on
that
allows
you
to
create
promo2ons
and
then
publish
them
via
all
or
any
combina2on
of…
• Email
• SMS
• Facebook
(mul2ple
pages)
• TwiMer
• Your
website
• iPhone
&
Android
Apps
…just
by
the
click
of
one
buRon

6. Welcome
to
Squawkbox
Create
–
Lots
of
crea2ve
op2ons,
simple
click
and
edit.
Send
–
Just
2ck
boxes
Report
–
How
did
it
go?
SQUAWKBOX
provides
you
with
detailed
reports.

7. What
else
can
it
do?
• AutomaKc
birthday
offers
–
drive
func2on
revenue
• Separate
milestone
b’day
offers
–
More
21st’s,
30th’s
etc
• Auto-­‐send
regular
event
communicaKons
out
–
More
£££
• Add
a
‘voucher’
tab
to
facebook
–
also
grows
your
database
• Run
compeKKons
on
website/facebook
–
engage
patrons
• Clean
up
your
database
–
remove
dead
emails
&
mobiles
• Save
you
Kme
–
Schedule
promo2ons
in
advance,
from
anywhere!

8.
Case
Studies

9.
SMS
Messaging
Our
enhanced
SMS
messages
turn
regular
text
messages
into
full
screen
e-­‐flyers
via
a
2nyURL

10. Quick
Start
Package
The
SQUAWKBOX
Quick
Start
Package
(op2onal)
is
designed
to
get
you
set-­‐up
fast
-­‐
because
we’ll
do
all
the
work
for
you.
We’ll
also
custom
make
all
the
tools
you’ll
need
to
quickly
capture
your
customer
details
and
drama2cally
grow
your
database.
You
also
get
all
the
tools
to
then
profitably
promote
your
business
back
to
your
customers
so
they
visit
your
venue
more
onen.

11. Quick
Start
Package

12.
Print
Ready
QR
Code
Sign-­‐up
Posters
&
DL
Cards
These
posters
and
DL
cards
for
tables
with
QR
codes
are
great
for
signing
up
lots
of
customers
into
your
database.
When
they
scan
the
QR
code
it
creates
a
SQUAWKBOX
form
on
their
mobile
phone
which
your
customers
fill
in.

13.
Facebook
Landing
Pages
Before
‘Liked’
Aner
‘Liked’
Voucher
We
can
create
for
you
a
Facebook
Landing
Page
or
‘Like’
Gate.
These
do
three
things:
1. Encourage
visitors
to
‘like’
your
Facebook
Page.
2. Grows
your
database
by
turning
‘Likes’
into
customers.
3. Drives
customers
back
to
your
business
to
spend
more
money.
Once
a
visitor
has
‘Liked’
your
page,
a
SQUAWKBOX
form
is
automa2cally
presented
for
them
to
fill
in.
This
valuable
informa2on
goes
directly
into
your
SQUAWKBOX
account.
SQUAWKBOX
will
then
auto-­‐send
your
visitor
a
voucher
you
adver2sed
on
your
Facebook
page.

14. Mobile
Apps
Bump
Ticke2ng
&
online
voucher
sales
Compe22ons
Social
Events
Loyalty
Photo-­‐Share
Menu’s,
Hours
and
Contact
info

15.
Mobile
Apps
Run
quizzes,
random
wins
or
open
a
QR
code
reader
and
run
a
QR
code
scavenger
hunt.
This
sec2on
also
allows
you
to
no2fy
customers
of
compe22on
promo2ons
you
are
running
in
the
venue.
Alterna2vely
you
can
just
make
everyone
a
winner
and
give
things
away,
like
a
2
for
1
in
the
bistro
tonight
only!
The
app
has
a
number
of
loyalty
op2ons
form
accumula2on
of
points
via
bump
and
photo-­‐share
to
replacing
to
POS
driven
loyalty
cars
with
on
screen
barcodes
that
display
current
points
balances.
We
prefer
status
driven
loyalty
systems
as
they
tend
to
be
of
a
higher
appeal
and
do
not
represent
ta
liability(points)
that
needs
to
be
accounted
for.
Talk
to
us
about
the
best
fir
for
your
venue.
Post
your
menus,
hours
and
contact
informa2on
including
interac2ve
maps
inside
your
app.
This
informa2on
can
be
drawn
from
your
website,
so
update
your
website
and
your
app
is
also
updated.
Sell
2ckets
and
online
vouchers
(group
buying
style
deals)
through
your
app.
Presell
specified
areas
of
your
venue
and
func2ons
package
ensuring
revenue
is
taken
before
the
doors
are
open.
This
part
of
the
app
will
also
shortly
allow
for
table
service
orders
to
be
placed
and
paid
for.
Customers
take
pictures
that
are
posted
on
their
Facebook
page
and
Instagram
page.
Loyalty
points
can
be
awarded
for
taking
and
pos2ng
pictures.
Pictures
can
also
be
pulled
in
from
the
venues
Facebook
and
Instagram
page
and
displayed
in
an
in-­‐app
gallery
Customers
bump
their
phone
against
a
rubber
‘Bump
Pad’
placed
on
a
wall
in
the
venue.
Loyalty
points
or
random
prizes
can
then
be
awarded.
The
app
will
also
check
the
customers
in
on
Facebook
and
post
on
their
wall
that
they
are
in
the
venue
inci2ng
the
users
friends
to
join
them.
Events
can
be
pulled
in
from
Facebook
or
sent
via
SQUAWKBOX.
The
app
can
also
display
a
date
driven
lineup
of
all
upcoming
entertainment,
music,
trivia,
poker,
live
sports
etc.
The
venues
Facebook
page
wall
is
displayed,
users
can
like,
comment
and
add
posts
directly
through
the
app.
TwiMer
and
RSS
feeds
can
also
be
included
here
as
well
as
blog
pages,
Youtube
and
Vimeo.

16. • Info
on
promo2ons
&
events
provided
quarterly
• We
create
compelling
emails
and
SMS,
facebook,
twiMer,
website
&
app
posts
• Compelling
content
is
added
to
your
emails
so
people
read
&
engage
them
• We
schedule
all
posts
for
you
• You
can
edit
and
or
delete
as
appropriate
With
no
minimum
term
why
not
give
us
a
chance
to
impress
you!
Sign
up
today.
Imagine
having
your
own
marke2ng
assistant
that
created
and
scheduled
highly
compelling
copy
for
all
your
emails,
SMS,
social
media
posts,
website
updates
and
mobile
app
posts
/
deals.
Now
imagine
paying
them
less
than
£1
a
day!
Welcome
to
Co-­‐Pilot.
"The
Co-­‐Pilot
service
Impact
Data
provides
for
Runaway
Bay
includes
scheduling
all
our
digital
promoIon
(email,
SMS
and
social
media)
has
been
very
well
received
by
our
customers.
Many
of
which
now
reply
with
posiIve
responses
to
the
content
our
emails
such
as
the
entertaining
online
videos
sourced
by
impact
Data.
With
minimal
change
to
promoIons
or
the
venue
we
have
seen
an
increase
in
our
food
business
up
to
$5k
ABOVE
OUR
WEEKLY
BUDGET
due
to
the
acIviIes
of
the
Co-­‐Pilot
program.
I'd
highly
recommend
it".
MaR
Hewer,
Runaway
Bay
Tavern,
QLD

17. How
much
does
it
cost?
o SQUAWKBOX
Account
-­‐
£59
per
month
with
no
lock
in
contracts.
o SMS
is
charged
at
3.9p
per
unit
send.
o OpKonal
Quick
Start
Package
–
From
£99
o Mobile
App
-­‐
£750
setup
+
£59
per
month
o Co-­‐Pilot
-­‐
£20
per
month

18. Deliriously
Happy
&
More
Profitable
Customers
ü “I
don’t
know
any
other
method
of
markeIng
that
can
generate
these
types
of
results,
no
other
form
of
markeIng
we
have
tried
has
had
this
effect
so
quickly
and
so
effecIvely.”
Becky
Webster
I
Elwes
Arms,
Noengham
ü
“SQUAWKBOX
is
a
really
powerful
tool
that
enables
us
to
drive
sales,
anyIme
we
like.
We
recently
won
3
awards
at
the
Chester
Food
and
Drink
FesIval,
simply
by
asking
our
customers
to
vote
for
us
by
sending
them
a
quick
email
–
a
great
result”
Thomas
Hughes
I
Greyhound
Inn,
Chester
ü "The
only
way
I
promote
my
business
is
through
my
customer
database
and
the
results
speak
for
themselves,
sales
in
our
first
year
grew
by
17%”,
Lynne
Sanders,
Bistro
Aix,
London
ü “We
generate
£3,600
per
month
or
around
£43,000
per
year
in
gross
sales
simply
by
sending
out
automated
anniversary
communicaIons.
SQUAWKBOX
takes
care
of
everything,
Thanks
guys.”
Ma$
Goodwin
I
Portrait
House,
Liverpool
ü "I've
worked
with
the
team
at
Impact
Data
for
around
7
years
now
and
set
up
at
least
25
venues
with
their
services.
I
can
truly
say
that
Impact
Data
are
the
best
in
the
business.
The
product
is
great
and
the
support
is
always
there
when
you
need
it.”
Melissa
McGroder
|
Director
at
My
MarkeKng
Department
Pty
Ltd
|
www.mmd.com.au