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Technical Implementation of an eShop
ONE HOUR SESSION
   Prepared 50 min.
Technical Implementation of an eShop
Who am I?
Technical Implementation of an eShop
GR.EC.A
                ATCOM S.A.   Member of the
                  Head of       Board
                Innovation
OliveShop.com
 Co-founder


                                   HAMAC
                                Member of the
                                Global Trends
                                 Committee




                                   fa@me.gr
                                 Smallest email
                                in the world???
Quick Quiz


   Which is the biggest
nightmare of a presenter?
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
1. The Procedure

2. The Components
1. The Procedure
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Information Architecture
in·for·ma·tion ar·chi·tec·ture / in-fər-ˈmā-shənˈär-kə-ˈtek-chər



is the art and science of organizing
and labeling data
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Usability
usa·bili·ty / yü-zə-ˈbi
                      -lə-tē




is the ability to be used easily or convenient
#FAIL
#FAIL
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Law No 1: Don’t make users think too much.




If it is very complex… they will leave
If they get lost… they will leave
If it is hard to read… they will leave
If they don’t now how to proceed… they will leave
If they have too many to do… they will leave
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Is it just colours and shapes?
RESPONSIVE DESIGN
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
2. The Components
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Sales       Promotions        CMS
Catalog     Newsletters       Help Desk
Customers   Loyalty Systems   Configuration
Reports     Coupons
Analytics
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Let’s make a good deal
If you give me a   rating…
I’ ll give you



       Tips To Increase
       Conversions
I’ ll give you



       Usability Tips
       To Increase
       Conversions
Use OnePage Checkout
Improve Login Forms
Use Social Proof (Reviews/Critics,etc.)
Use Call-To-Action Buttons
Shout your Security and Trust Seals
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop
Technical Implementation of an eShop

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Technical Implementation of an eShop