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Does Communication Matter?
                                    Antoni Lee




Tuesday, 15 November 2011
Prologue: But Isn’t Communication Amazing?



              Celebrated linguist, Steven Pinker, calls speech
              “a paradigm of engineering excellence.” Like
              eyeballs and walking, it appears to work so well, we
              take it for granted.
              But how well does it work, really? And does is
              matter? And can we do anything to improve it?
              Read on...


Tuesday, 15 November 2011
1. How Important is
                             Communication?




Tuesday, 15 November 2011
Poor Communication

         1. Bores
         2. Confuses
                            7. Wastes time
         3. Frustrates
                            8. Kills morale
         4. Worries
                            9. Loses deals
         5. Angers
         6. Obfuscates


Tuesday, 15 November 2011
Great Communication

         1. Interests
         2. Informs
                            7. Saves time
         3. Clarifies
                            8. Lifts morale
         4. Relieves
                            9. Wins deals
         5. Balances
         6. Pleases


Tuesday, 15 November 2011
So...


              Communication is always damaging or enriching
              our business and relationships.
              It is the key ingredient in our conversations,
              negotiations, relationships and presentations.
              Communication is important.




Tuesday, 15 November 2011
2. How Effective Is Our
                               Communication?




Tuesday, 15 November 2011
Against What Measure?
         •    Confidence
         •    Articulation
         •    Listening
         •    Presentation
         •    Negotiation
         •    Self-Awareness
         •    Moderates style for others
         •    Other
Tuesday, 15 November 2011
Further, We All Have Blind Spots

         • We’re not our own best assessors, all of the time
         • We don’t always know how our communication is
              being received by others
         • We shift in our opinions of our own performance
              between over and under confidence, based on
              nothing rational



Tuesday, 15 November 2011
We Can’t Know Without Feedback

         • Clients
         • Colleagues
         • Peers            What do others
         • Friends             think?
         • Family
         • Experts

Tuesday, 15 November 2011
3. Why is Communication Difficult?
                            At Least Three Reasons




Tuesday, 15 November 2011
1. Human Imperfection



         • In thought
         • In emotion
         • In character



Tuesday, 15 November 2011
2. Situational Complexity

         • Topics can be difficult to comprehend, interpret
              and explain
         • Situations can obtain multiple viewpoints and
              competing perspectives
         • Differing viewpoints can seem weak or strong
              depending on who presents them and how



Tuesday, 15 November 2011
3. Pressure


         • Stakes are high
         • Expectations are high
         • Emotions are high
         • Misunderstanding is possible or likely


Tuesday, 15 November 2011
4. What Can We Do?




Tuesday, 15 November 2011
Your single best attack and defence is to...

              P             R   E     P       A        R     E




Tuesday, 15 November 2011
CAST Preparation Model
              Context: Every situation, occasion and audience is
              different, somehow. Find out how. This informs and
              focuses your communication.
              Aims: What must you achieve?
              System: What methods, structure and tools will you
              use?
              Theme: Focus. You’ve done this when you’re entire
              communication fits into one sentence.


Tuesday, 15 November 2011
Further Suggestions

         • Master your nerves. Having nerves says you’re human
              and awake to the risks. Butterflies can fly in formation.
         • Stand and Speak Up. Sitting down hinders you in
              more ways than you’re aware. Project. Lift your voice
              to suit the occasion.
         • Bring You. On a Leash. Your personality can be a key
              to help audiences unlock your ideas and content.
         • Predict questions and roadblocks.
              Deal with them.
Tuesday, 15 November 2011
And Periodically

         • Learn from others
           • Great communicators you respect
           • Poor communicators you don’t
         • Sharpen your skills, use and improve your talent
           • Study
           • Train
           • Speak, present, negotiate.
Tuesday, 15 November 2011
Communication Training:
                              Media Interview Techniques
                            Issue & Crisis Communication
                                 Speaking and Presenting
                                  Conversation Dynamics



                                   Contact Us
                                                 Antoni Lee
                                          Managing Director
                                    antoni@rhetorica.com.au
                                           +61 421 993 165



                              www.rhetorica.com.au
Tuesday, 15 November 2011

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Does Communication Matter?

  • 1. Does Communication Matter? Antoni Lee Tuesday, 15 November 2011
  • 2. Prologue: But Isn’t Communication Amazing? Celebrated linguist, Steven Pinker, calls speech “a paradigm of engineering excellence.” Like eyeballs and walking, it appears to work so well, we take it for granted. But how well does it work, really? And does is matter? And can we do anything to improve it? Read on... Tuesday, 15 November 2011
  • 3. 1. How Important is Communication? Tuesday, 15 November 2011
  • 4. Poor Communication 1. Bores 2. Confuses 7. Wastes time 3. Frustrates 8. Kills morale 4. Worries 9. Loses deals 5. Angers 6. Obfuscates Tuesday, 15 November 2011
  • 5. Great Communication 1. Interests 2. Informs 7. Saves time 3. Clarifies 8. Lifts morale 4. Relieves 9. Wins deals 5. Balances 6. Pleases Tuesday, 15 November 2011
  • 6. So... Communication is always damaging or enriching our business and relationships. It is the key ingredient in our conversations, negotiations, relationships and presentations. Communication is important. Tuesday, 15 November 2011
  • 7. 2. How Effective Is Our Communication? Tuesday, 15 November 2011
  • 8. Against What Measure? • Confidence • Articulation • Listening • Presentation • Negotiation • Self-Awareness • Moderates style for others • Other Tuesday, 15 November 2011
  • 9. Further, We All Have Blind Spots • We’re not our own best assessors, all of the time • We don’t always know how our communication is being received by others • We shift in our opinions of our own performance between over and under confidence, based on nothing rational Tuesday, 15 November 2011
  • 10. We Can’t Know Without Feedback • Clients • Colleagues • Peers What do others • Friends think? • Family • Experts Tuesday, 15 November 2011
  • 11. 3. Why is Communication Difficult? At Least Three Reasons Tuesday, 15 November 2011
  • 12. 1. Human Imperfection • In thought • In emotion • In character Tuesday, 15 November 2011
  • 13. 2. Situational Complexity • Topics can be difficult to comprehend, interpret and explain • Situations can obtain multiple viewpoints and competing perspectives • Differing viewpoints can seem weak or strong depending on who presents them and how Tuesday, 15 November 2011
  • 14. 3. Pressure • Stakes are high • Expectations are high • Emotions are high • Misunderstanding is possible or likely Tuesday, 15 November 2011
  • 15. 4. What Can We Do? Tuesday, 15 November 2011
  • 16. Your single best attack and defence is to... P R E P A R E Tuesday, 15 November 2011
  • 17. CAST Preparation Model Context: Every situation, occasion and audience is different, somehow. Find out how. This informs and focuses your communication. Aims: What must you achieve? System: What methods, structure and tools will you use? Theme: Focus. You’ve done this when you’re entire communication fits into one sentence. Tuesday, 15 November 2011
  • 18. Further Suggestions • Master your nerves. Having nerves says you’re human and awake to the risks. Butterflies can fly in formation. • Stand and Speak Up. Sitting down hinders you in more ways than you’re aware. Project. Lift your voice to suit the occasion. • Bring You. On a Leash. Your personality can be a key to help audiences unlock your ideas and content. • Predict questions and roadblocks. Deal with them. Tuesday, 15 November 2011
  • 19. And Periodically • Learn from others • Great communicators you respect • Poor communicators you don’t • Sharpen your skills, use and improve your talent • Study • Train • Speak, present, negotiate. Tuesday, 15 November 2011
  • 20. Communication Training: Media Interview Techniques Issue & Crisis Communication Speaking and Presenting Conversation Dynamics Contact Us Antoni Lee Managing Director antoni@rhetorica.com.au +61 421 993 165 www.rhetorica.com.au Tuesday, 15 November 2011