2. • Thermal
underwear
has
been
produced
in
Finland
since
the
early
twen7eth
century
and
ini7ally
became
widespread
among
athletes,
hunters
and
fishermen.
• General
acceptance
and
widespread
use
of
thermal
underwear
came
during
the
1st
World
War
in
1914
and
since
then
it
is
being
ac7vely
used
for
everyday
wear,
especially
in
winter.
• Today,
due
to
applica7on
of
the
latest
materials,
underwear
has
refined
its
proper7es
such
as
an
ability
to
remove
moisture
and
maintain
warmth.
Guahoo
TM
purposefully
and
successfully
combines
in
its
products,
tradi7ons
of
the
past
and
achievements
of
modern
technology.
2

3. WHO
ARE
WE?
Vokant
Management
OY
is
a
sportswear
company
based
in
Finland.
It
specializes
in
sport
and
outdoor
apparel,
thermal
and
func7onal
base
layer,
-­‐
the
owner
of
two
popular
brands
of
thermal
underwear.
It
has
been
opera7ng
in
the
market
since
1998.
The
headquarters
of
Vokant
Management
Oy
is
based
in
Espoo,
Finland.
The
representa7ve
Office
of
Vokant
Management
Oy
is
located
in
Moscow,
Russia
3

4. HISTORY
1998
Vokant
Management
Oy
started
its
commercial
ac7vi7es
impor7ng
thermals
and
technical
underwear
to
Finland
and
Russia
from
the
United
States.
2003
The
company
has
created
its
own
brand
of
thermals
and
technical
underwear
Guahoo®
and
launched
in
Europe,
where
it
became
very
popular.
Later
a
second
brand
Laplandic®
was
born
to
cater
to
growing
demand
of
the
lower
price
segment.
2009
The
company
began
to
increase
the
assortment
of
Guahoo®.
In
addi7on
to
thermal
and
technical
underwear,
summer
and
outerwear
clothes
for
spor7ng
and
outdoor
ac7vi7es
are
now
being
produced
under
Guahoo®
mark.
4

5. OUR
TRADE
MARKS
Sportswear
apparel
Guahoo®
are
designed
with
a
balance
of
various
life
styles,
fashion
trends
and
Finnish
design
tradi7ons.
The
key
words
for
Guahoo
®:
Quality,
Design,
and
Technology
5

6. OUR
TRADE
MARKS
The
assortment
of
Guahoo®
includes
the
summer
collec7on
of:
• Thermal
underwear
• Summer
t-­‐shirts
and
socks
• FuncAonal
ouBits
for
sporAng
in
any
season
• Trousers
• Jackets
• Shorts
Winter
collec7on
includes:
• Thermal
underwear
• Thermal
socks
• FuncAonal
ouBits
for
sporAng
in
any
season
• Jackets
• Turtleneck
short
• Zip
turtleneck
short
Accessories
and
thermals
for
sport
and
outdoor
acAviAes
6

7. OUR
TRADE
MARKS
The
Laplandic®
thermal
underwear
is
designed
specially
for
severe
weather
and
quickly
became
popular
among
a
wide
audience.
It
has
become
indispensable
in
cool
and
cold
weather
while
at
work
or
at
rest.
People
who
work
in
low
temperature
are
naturally
drawn
to
Laplandic®
while
it
is
also
suitable
for
everyday
wear.
The
Laplandic®
is:
7
• Classic
base
layer
for
work
wear
• Suitable
for
everyday
use

8. THE
STRUCTURE
OF
ACTIVITIES
8

9. APPAREL
DESIGN
The
design
of
our
models
are
being
created
under
the
supervision
of
our
Finnish
chief
designer,
who
cooperates
with
experienced
European,
US
and
Asian
designers.
Pacerns
of
each
model
are
carefully
designed
by
our
technologists
with
standard
sizes
and
shapes
to
match
with
people
from
different
con7nents,
in
accordance
to
technical
standards
in
different
countries.
9

10. HIGH
QUALITY
STANDARTS
We
focus
intensely
to
offer
quality
clothes
that
fit
such
requirements
of
our
customers
as:
• Comfort
and
convenience
• Warmth
maintaining
and
removal
of
excessive
moisture
from
the
body
surface
• Rain
and
wind
protecAon
• Compliance
with
fashionable
trends
• Excellent
quality
10

11. PRODUCTION
&
QUALITY
CONTROL
We
thoroughly
select
our
suppliers
and
manufacture
our
goods
only
at
the
factories
that
have
a
proven
track-­‐record
and
are
reliable
partners.
They
must
have
legal,
clear
and
transparent
documenta7on
and
the
ability
to
produce
quality
goods
using
modern
equipment
and
innova7ve
materials.
11

12. PRODUCTION
&
QUALITY
CONTROL
Employees
of
the
produc7on
department
in
close
coopera7on
with
SGS,
constantly
control
the
product
quality
directly
at
the
factories
during
produc7on
process
based
on
ISO
interna7onal
standards;
• Strive
to
ensure
the
quality,
safety
and
durability
of
our
products;
• Ensure
that
the
method
of
distribu7on
complies
with
regulatory
requirements
and
market
condi7ons;
• Carry
out
audits
and
cer7fica7on
• Inspec7ons
• Tes7ng
The
basis
of
the
quality
includes
control
of
the
produc7on
process
in
all
stages
beginning
from
a
row
of
materials
prior
to
packaging
and
shipment.
All
this
allows
us
to
have
minimum
percentage
of
defects
in
our
produc7on.
12

13. PRODUCTION
&
QUALITY
CONTROL
We
consider
it
is
necessary
to
take
an
ac7ve
posi7on
in
the
protecAon
of
the
environment
and
therefore
carefully
select
our
partners
and
cooperate
only
with
factories
which
priori7ze
environmental
issues
and
minimize
impact
upon
it.
Addi7onally,
our
partners
are
only
companies
that
do
not
use
child
labor
and
take
care
of
their
employees,
providing
them
with
comfortable
working
condiAons.
13

14. PRODUCTION
&
QUALITY
CONTROL
Guahoo
products
have
par7cularly
high
quality
due
to
the
fact
that
we
choose
modern
fabrics
that
combine
both
natural
materials
and
innova7ve
synthe7c
fibers
including,
but
not
limited
to,
wool,
cocon,
bamboo
fiber,
HeatwarmTM-­‐ac7ve,
SohwarmTM,
EnerUp
®,
Meryl
®
Skinlife,
Clean
Cool
®
and
many
others.
14

15. PRODUCTION
&
QUALITY
CONTROL
15

16. MARKETING
&
ADVERTISING
The
key
points
of
our
ac7vity
are
markeAng
research
and
brand
promoAon.
We
constantly
do:
• Market
research
• Product
tes7ng
• Qualita7ve
consumer
market
research
All
this
allows
us
to
understand
requirements
of
the
customers
and
propose
high
quality
goods
at
the
right
price.
16

17. MARKETING
&
ADVERTISING
We
constantly
support
our
brands
with
brand
promo7on
campaign
including
press,
Internet,
and
PR.
We
offer
our
distributors
a
large
number
of
ready
layouts
of
POS-­‐materials
such
as:
• Branded
boxes
• Signs
• S7ckers
• Mobiles
• Posters
• Catalogs
and
branded
bags
This
allows
our
distributors
to
submit
our
products
to
the
outlets.
Moreover,
we
always
help
our
partners
to
develop
their
own
media
planning
and
when
necessary
to
draw
up
the
models
of
promo7onal
materials
for
free.
17

18. LOGISTICS
Our
company
structure
has
its
own
logisAcs
department,
which
carries
out
all
the
work
of
organizing
delivery
of
goods
and
customs
clearance.
For
shipments,
we
cooperate
only
with
large
transport
companies
with
3PL
warehouses
on
every
con7nent.
18

19. DISTRIBUTING
Our
distribu7on
network
currently
includes:
Scandinavia,
Western,
Central
and
Eastern
Europe,
North
America
and
Asia.
19

20. 0UR
VISION
The
priority
points
of
the
near
future
development
of
our
collec7ons
are:
• Design
• Technological
components
(innova7ons
and
ecology)
• FuncAonality
• Quality
20

21. PRINCIPAL
RULES
The
basis
of
our
business
is
increasing
the
number
of
partners,
who
can
trust
us
and
can
rely
on
us.
Running
our
business,
we
s7ck
to
the
principal
rules:
• Fair
play
• Sustainability
and
integrity
• Always
listen
to
our
partners,
clients
and
customers
21

22. CONTACT
US
Vokant
Management
Oy
Upseerinkatu
1-­‐3
FIN-­‐02600
Espoo
Finland
Tel.:
+358
(10)
666
7860
www.vokant.fi
www.guahoo.eu
www.laplandic.eu
info@vokant.fi
Representa7ve
office
Ogorodny
proezd,
5,
building
3
Moscow,
Russia
Tel.:
+7
(495)
544-­‐50-­‐94
www.vokant.ru
www.guahoo.ru
www.laplandic.ru
info@vokant.ru
22

23. THANK
YOU!