3. Our Task
Increase the digital footprint of a local non-profit organization
to build brand equity and grow local exposure
4.
5. Before
● Website
○ Poor site design
○ Invisible text
○ No contact form
○ Contact email betsy@propelyourfuture.org
○ No call to action
● Google maps
○ Duplicate addresses
● No keywords
● Optimization - 8%
● Little to no social media presence
10. After
● Website Audit
○ Redesign
○ Contact form
○ Donate button added with PayPal
○ Email is info@propelyourfuture.org
● Google maps
○ Duplicate addresses remain
● No keywords
● Optimization - 15%
● Increased social media presence
11. Results
1. Raised $400 (out of $10,000 goal)
2. Received 12 donations total.
3. The average size donation was +/- $33
4. The Facebook Donation Button was not ready by Giving Tuesday
5. Increased social media content
6. They received an insignificant number of calls, mostly in person donations
7. Website was not functioning until the morning of Giving Tuesday
8. 90% of database contributed 2 weeks prior to Giving Tuesday to Golf
Fundraiser
12. What we learned
• Many organizations do not realize the importance of their digital marketing
footprint and how it can improve their organization today.
• Updating websites and building social media content can greatly help to build
brand equity and increase exposure.
13. What is next?
● Offset the lack of success on
Giving Tuesday by having another
campaign from 12/15 - 12/31
● Build a bigger social media base
○ Start posting about Giving
Tuesday sooner than just a
week in advance
● Set up Donate Now button on
Facebook
● Implement Google Adwords
Notas do Editor
SC
SC
SC
SC
SV
Website (site design, invisible text, contact form, duplicate addresses google maps, no keywords, optimization 8%)
Little to no social media presence
No call to action
No paypal
SV
AR
Before and After website results
AR
2 donate, 2 volunteer, 1 giving tuesday
AM
AM
AM
7. Therefore, data on CTR ,open rate, conversion rate could not be collected
Anthony
SP
SP
We are going to have another campaign from 12/15 to 12/31 to offset the lack of success of Giving Tuesday.