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                      wireless@KTH
                       Annika Lidne
                        2009-12-04
Who is

Annika Lidne?
http://www.youtube.com/watch?v=qiP79vYsfbo
http://www.youtube.com/watch?v=qiP79vYsfbo
Wireless@Kth
Who uses social media?
Wireless@Kth
Dail internet usage / Sweden

80
                                                              y rs
                                                       1 6-35
60


40


20

                                              f us e rs !
 0
                                 78 %o
      2003         2007                            2009


                    Source: World Internet Institute, “Svenskarna och Internet 2009”
Wireless@Kth
Source: World Internet Project Report 2009
Wireless@Kth
Community membership


            2%1%
             2%
      10%
                                                      Social network
                                                      Social with images
                                                      Hobby
20%
                                                      Gaming
                    65%
                                                      Business
                                                      Politics
                         e de s
                    n Sw
             i l lio k !
          3 m boo
     o s t Fac e
  Alm o n
                              Source: World Internet Institute, “Svenskarna och Internet 2009”
Wireless@Kth
Blog reading


 70


52.5


 35


17.5


  0
       12-15 år 16-25 år 26-35 år 36-45 år 46-55 år 55-65 år 66-76 år


       Men           Women           Source: World Internet Institute, “Svenskarna och Internet 2009”
Wireless@Kth
Blog topics


           6%
      4%

                                                 Everyday life
26%
                                                 Hobby, interests
                                                 Business
                                                 Politics, opinion
                64%




                      Source: World Internet Institute, “Svenskarna och Internet 2009”
Wireless@Kth
Wireless@Kth
Wireless@Kth
Smartphone requests by OS: US


               4% 3%
                1%
          5%                                  iPhone OS
    12%
                                              Android OS
                                              RIM OS (Blackberry)
                                              webOS (Palm)
                           55%                Windows Mobile
                                              Palm OS
     20%
                                              Other




Note: Above share % refers only to requests from smartphones
                                               Källa: AdMob Oct 2009
Wireless@Kth
What is social media?
Wireless@Kth
“Media designed to be disseminated through
social interaction, created using highly accessible
and scalable publishing techniques..”

                                        Wikipedia
Wireless@Kth
“Social media is a democratization of content and
the understanding of the role people play in the process
of not just consuming and spreading information, but
also how we create and share content for others to
participate in.

It’s a evolution from the industrial broadcast model to a
many-to-many model based on the conversation
between author and audience.”
                                                 Wikipedia
Wireless@Kth
but...


social media

the social web

  the web
Wireless@Kth
Why are people engaging in social media?
Wireless@Kth
PERSONAL BENEFITS


 Get friends
 Get recognition
 Get attention
 Be accepted
 Be loved
 Feel safe
 Become a part of...
                 Källa: Doug Firebaugh
Wireless@Kth
PROFESSIONAL BENEFITS

    Get recognition
    Get attention
    Build your brand
    Build your network
    Productivity
    Be helpful
    Be a part of...
VALUES




Source Niclas Strandh, DigitalPR.se / Brit Stakston, JMW
VALUES
Analogue values


   control


  collective


least common
 denominator

                  Source Niclas Strandh, DigitalPR.se / Brit Stakston, JMW
VALUES
Analogue values   Digital values


   control          transparency



  collective         individual


least common       tribe of values
 denominator         & opinions

                                  Source Niclas Strandh, DigitalPR.se / Brit Stakston, JMW
Wireless@Kth
Wireless@Kth
Wireless@Kth
Wireless@Kth
Social Bookmarks           Comment & reputation
                                                              Crowd sourced content
                    Pictures

       LiveCasting -                                                    Blog platforms
       audio & video

         Wiki                                                               Blogs / conversations



     Music                                                                      Blog communities



    Events                                                                        Micromedia


                                                                                 Lifestreams
  Documents

                                                                              Specific to Twitter
Video aggregation
                                                                          SMS / voice

                    Video
                                                                Social networks

                            Location                   Niche networks
                                       Customer service
                                          networks
Wireless@Kth
Social objects
Wireless@Kth
presentations               video
                photos




                playlists
 bookmarks                  books
Using social objects




                       Source: Jyri Engeström
Using social objects

1. Define your object

2. Define your verbs (Add... / Upload... / Share...)
3. Make the objects shareable

4. Make the invitations into gifts

                                 Source: Jyri Engeström
Wireless@Kth
Wireless@Kth
140 chars.
Wireless@Kth
1:12
Wireless@Kth
en ds
 FACEBOOK fri
         il y&
     Fam
 TWITTER d
                 rl
           ig wo
       ig b
     b
T he
Wireless@Kth
Wireless@Kth
Wireless@Kth
augmented reality. it’s a reality
Wireless@Kth
Wireless@Kth
Wireless@Kth
Wireless@Kth
Wireless@Kth
Wireless@Kth
Wireless@Kth
Wireless@Kth
Wireless@Kth
Wireless@Kth
Wireless@Kth
Babelfish - APIs
Wireless@Kth
25 mars SOCIAL CASH


27-28 april DISRUPTIVE CODE
Annika Lidne
              CEO / senior advisor

twitter:               annika
facebook/linkedin:   Annika Lidne
skype:               annikalidne
email:                annika@disruptivemedia.se
mobile:               070 435 05 45
www:                  www.disruptivemedia.se
slideshare:           www.slideshare.net/annikalidne

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Wireless@Kth

  • 1. Mobile social media wireless@KTH Annika Lidne 2009-12-04
  • 8. Dail internet usage / Sweden 80 y rs 1 6-35 60 40 20 f us e rs ! 0 78 %o 2003 2007 2009 Source: World Internet Institute, “Svenskarna och Internet 2009”
  • 10. Source: World Internet Project Report 2009
  • 12. Community membership 2%1% 2% 10% Social network Social with images Hobby 20% Gaming 65% Business Politics e de s n Sw i l lio k ! 3 m boo o s t Fac e Alm o n Source: World Internet Institute, “Svenskarna och Internet 2009”
  • 14. Blog reading 70 52.5 35 17.5 0 12-15 år 16-25 år 26-35 år 36-45 år 46-55 år 55-65 år 66-76 år Men Women Source: World Internet Institute, “Svenskarna och Internet 2009”
  • 16. Blog topics 6% 4% Everyday life 26% Hobby, interests Business Politics, opinion 64% Source: World Internet Institute, “Svenskarna och Internet 2009”
  • 20. Smartphone requests by OS: US 4% 3% 1% 5% iPhone OS 12% Android OS RIM OS (Blackberry) webOS (Palm) 55% Windows Mobile Palm OS 20% Other Note: Above share % refers only to requests from smartphones Källa: AdMob Oct 2009
  • 22. What is social media?
  • 24. “Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques..” Wikipedia
  • 26. “Social media is a democratization of content and the understanding of the role people play in the process of not just consuming and spreading information, but also how we create and share content for others to participate in. It’s a evolution from the industrial broadcast model to a many-to-many model based on the conversation between author and audience.” Wikipedia
  • 30. Why are people engaging in social media?
  • 32. PERSONAL BENEFITS Get friends Get recognition Get attention Be accepted Be loved Feel safe Become a part of... Källa: Doug Firebaugh
  • 34. PROFESSIONAL BENEFITS Get recognition Get attention Build your brand Build your network Productivity Be helpful Be a part of...
  • 35. VALUES Source Niclas Strandh, DigitalPR.se / Brit Stakston, JMW
  • 36. VALUES Analogue values control collective least common denominator Source Niclas Strandh, DigitalPR.se / Brit Stakston, JMW
  • 37. VALUES Analogue values Digital values control transparency collective individual least common tribe of values denominator & opinions Source Niclas Strandh, DigitalPR.se / Brit Stakston, JMW
  • 42. Social Bookmarks Comment & reputation Crowd sourced content Pictures LiveCasting - Blog platforms audio & video Wiki Blogs / conversations Music Blog communities Events Micromedia Lifestreams Documents Specific to Twitter Video aggregation SMS / voice Video Social networks Location Niche networks Customer service networks
  • 46. presentations video photos playlists bookmarks books
  • 47. Using social objects Source: Jyri Engeström
  • 48. Using social objects 1. Define your object 2. Define your verbs (Add... / Upload... / Share...) 3. Make the objects shareable 4. Make the invitations into gifts Source: Jyri Engeström
  • 53. 1:12
  • 55. en ds FACEBOOK fri il y& Fam TWITTER d rl ig wo ig b b T he
  • 73. 25 mars SOCIAL CASH 27-28 april DISRUPTIVE CODE
  • 74. Annika Lidne CEO / senior advisor twitter: annika facebook/linkedin: Annika Lidne skype: annikalidne email: annika@disruptivemedia.se mobile: 070 435 05 45 www: www.disruptivemedia.se slideshare: www.slideshare.net/annikalidne