Discover Social Media
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This document discusses how companies can increase attention and sales through social media. It provides an overview of key concepts in social media marketing including how social media has democratized content creation, examples of popular social media platforms, and how marketing is shifting from broadcasting to conversation-based engagement. The document also highlights important changes in how people connect through social graphs and interest graphs rather than geography. It emphasizes that social media strategies should focus on building relationships through useful, engaging conversations rather than direct selling.
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Discover Social Media
- 1. Increasing attention & sales with social media Annika Lidne for Polaris Equity 2012-11-14 Photo by Sanctu / Flickr
- 2. Hi, my name is Annika annika Annika Lidne annika@disruptivemedia.se +46 (0)70 435 05 45 Current projects / companies
- 3. Online today Web Mobile Information Relation (social /location) Transaction Service Augmented Machine-to-Machine reality (AR) (M2M)
- 5. “Social media is the democratization of content and the understanding of the role people play in the process of not only reading and sharing information, but also how we share and create content for others to participate in. It is a change from a broadcasting model to a many- to-many model based on a conversation between author and audience. ” Wikipedia
- 7. Social Bookmarks Comment & reputation Crowd sourced content Pictures LiveCasting - Blog platforms audio & video Wiki Blogs / conversations Music Blog communities Events Micromedia Lifestreams Documents Specific to Twitter Video aggregation SMS / voice Video Social networks Location Niche networks Customer service Källa: Brian Solis networks
- 8. "Advertising is the price you pay for having an unremarkable product or service." Jeff Bezos, founder & CEO, Amazon
- 10. “Marketing is dead.” "Marketing’s jobs is to “Everyone wants a create movement and conversation. They want inspire people to join you.” inspiration. Inspire people with your website.” “Don’t just interrupt, but interact.” “Asking about Return on Investment is the wrong question today. You should Kevin Roberts be asking about Return on Involvement.” CEO, Saatchi & Saachi
- 11. Analogue Digital Scarcity Abundance People Software/robots Local Global Geography Interest graphs Gatekeepers Self-publishing Middle men Aggregators Photo by Be.Futureproof / Flickr Photo by Be.Futureproof / Flickr
- 12. Radical changes Images by Sean Molin Photography, euphoria, jen-the-librarian, NeilsPhotography, USAG-Humphreys on Flickr
- 13. Radical changes demo graph social graph interest graph location graph situation graph Images by Sean Molin Photography, euphoria, jen-the-librarian, NeilsPhotography, USAG-Humphreys on Flickr
- 15. FOCUS Customer retention Brand building Customer support Customer acquisition Photo:Chris Warren 1956 / Flickr Photo: Kara Alyson / Flickr
- 17. Awareness Interest Desire Action Loyalty Clear, measurable goals is a must Advocacy
- 18. Reason Direct need Created need Interest Curiosity Awareness Ads SocMed Press Events Interest Search Site Store Desire Information Test/try Action Prospect Buy Follow contact
- 19. Image by Search Engine People Blog / Flickr Social media is about conversations
- 21. This is what’s good for you The rest should be about what’s good for your followers
- 22. WHY should anybody engage in your content?
- 23. IS IT entertaining useful practical educational thought provoking increases the user’s status or image ...?
- 31. Image: Freeman_DC / SXC
- 34. Siri & Google Now
- 35. Google+ shapes search results
- 38. The world’s second largest search engine
- 39. B2B: 6 309 524 views since 15 Aug, 2012
- 40. Small startups all use video...
- 42. IMAGES are HUGE
- 46. In May 2012 - the Nike Apps 70 million training minutes for the price of less than one TV commercial
- 50. email converts!
- 51. Take aways Text Have clear and measurable goals with your Social Media investment Social Media is about building relationships through conversation, NOT selling by broadcasting Meet your customers where they are. Not where it’s most comfortable for you. Building great organic search results is an important part of the Social Media strategy
- 52. Thanks for listening! Disruptive Media helps business leaders and marketers to succeed in a fast changing world. annika Annika Lidne annika@disruptivemedia.se +46 (0)70 435 05 45