Presentation held at the Norwegian IR association's (NIRF) lunch meeting in Oslo March 14. Gives an update on use of social media and IR in Scandinavia and examples of best practice.

1. Social Media and IR in the Nordic Region
Annica Strahner, Senior Consultant - IR and social media, Springtime
NIRF, Oslo, March 14 2012

2. • Risks and opportunities of
using social media for IR
• How do you balance the
spontaneity of social media
with financial regulations?
• How active are Nordic listed
companies in social media
from an IR-perspective?
– Results from a study involving
750 companies
– Best Practice

3. Risks of using Social Media for IR
Fear of
engaging in
dialogue
No control
Lack of
time and
resources

4. Social media – No man is an island

5. Will you reach analysts and investors?
60%

6. Opportunities for using social media for IR
- The new media landscape
Own Media
Paid
• Web Site
Media Traditional • IR applications
• Advertising Media • Blog
• Sponsorship
• PR • Twitter
• YouTube
• Etc

7. Example of reaching the great masses: A day made of glass
+18 000 000

8. The Social Media Matrix
– Dialogue or Distribution?
Professional Network
Distribution Dialogue
Personal Network

9. ROI by using Social Media for IR
• Easier to monitor and
respond to discussions and
rumours if you actively use
social media
• Social media drives more
traffic to your IR web site
• Increased reach,
transparency and awareness
• Time efficient – less phone
calls and emails

10. How do you balance the spontaneity of social media with
financial regulations?
• Twitter, blogs, YouTube and
SlideShare are new platforms
• But you will provide the same
financial information as you
have done before, just in a
different format

11. Nordic Listed Companies' Use of Social Media
for IR

12. Nordic
Listed
Companies’
Use
of
Social
Media
2011
Nordic Region NO
35%
30%
30%
25%
20% 22% 22%
15%
15%
10%
5%
0% 6% 6%
er 3%
Twitt be
YouTu gs
e Blo 0%
rat are
C orpo Slidesh
Basis: 743 Nordic Companies incl 179
Norwegian Companies Copyright © Springtime AB

13. Nordic
Listed
Companies
Using
their
Twi>er
for
IR*
Development
per
Quarter
2011
Nordic NO
130 000
followers
70%
60%
50%
56% 63%
40% 48%
45% 44% 48% 51%
30%
35%
20%
10% 45 000
followers
0%
Q1
Q2
Basis: Basis: Q1 165 companies with Twitter Accounts Q3
Q2 166 companies with Twitter Accounts
Q3 184 companies with Twitter Accounts
Q4
Q4 182 companies with Twitter Accounts
*Tweeting Earnings result and IR-related releases Copyright © Springtime AB 2011

14. Social Media Disclosure Q4 2011

15. Best Practice Companies in the Nordic Region: Axis & ABB

16. Future trends in Corporate Social Media
• Specialised social media
forums as StockTwits and
Google+ will most likely
speed up companies’
presence in new media
• Rapid increase in blogs and
interactive news rooms
• The next generation of
financial professionals will
consume financial
communication in the same
way as they consume
everyday information and
media – DIGITALLY

17. Springtime’s offer within IR and Social Media
IR Entry Corporate Social Media IR
• Relevant social and IR blogs IR Retainer Application
media channels • Advise on how • Tweets from Q • 6 base areas :
for IR to set up an IR presentations, home, share,
blog that will be CMDs, blog news, financial
• Strategy for a great context posts, etc library, calendar,
social media provider and contacts
disclosures time saver for • Business
the IR team Intelligence • Provides
• Nordic and analysis; instant access
European Best • Key audiences outreach, to information
Practice use of and their presence in
social media for expectations financial blogs • Web application
IR for iPad, iPhone
• Aim and • Ongoing advise and Android
purpose – press and support
release or blog
post?

18. Contact Information
Annica Strahner
Senior Consultant – Digital IR
Phone:+46 (0)8 50 60 17 82
Mobile: +46 (0)708 16 64 66
annica.strahner@springtime.nu
twitter.com/AnnicaStrahner