20 improved questions for midterms medina

Improved Learning Questions for Kotler’s 22 Chapters Anna O. Medina July 2011 http://annalimedina.blogspot.com/

TOP Learning Questions for Kotler’s 22 Chapters Ria Abendan July 2011

4. Value is the sum of customers’ perceived _______ and _______. ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is the definition of “Value” ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

Value and Satisfaction are important concepts in Marketing ,[object Object],[object Object],VALUE QUALITY SERVICE PRICE

10 Questions Chapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada April 15, 2011 www.stevenandrada.blogspot.com

5. What kind of business orientation that puts the customer at the heart of the business? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.stevenandrada.blogspot.com

Placing a customer first is an example of what type of orientation? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

Examples www.stevenandrada.blogspot.com Company Product Market Cebu Pacific Air We run an Airline company It’s time everyone to flies PLDT We run a Telecommunication company We’re changing lives

TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana April 2011 http://kavellana.blogspot.com

1. Marketing Information System (MIS) consists of the following except: http://kavellana.blogspot.com ,[object Object],[object Object],[object Object],[object Object],[object Object]

1. Marketing Information System (MIS) lays on what key ingredient: ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

Marketing Information System (MIS) http://kavellana.blogspot.com ,[object Object]

TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand Megha Behani 15th April ’2011 http://meghabehani.blogspot.com

#8: Cluster sample and Quota sample are types of ___ ,[object Object],[object Object],[object Object],[object Object],[object Object],http://meghabehani.blogspot.com

#8: Cluster sample and Quota sample are types of ___ ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

Concept: What are the types of samples in order to generate primary data? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://meghabehani.blogspot.com

TOP 10 Learning Questions for Creating Customer Value, Satisfaction & Loyalty and Ch 5 Joan Soliven April 15, 2011 http://joansoliven.blogspot.com/

All are examples of how to use a database except..? ,[object Object],[object Object],[object Object],[object Object],[object Object]

10. Which is not one of the ways in using Database? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

Five Ways in using Database To identify prospects To target offers To deepen loyalty To reactive customers To avoid mistakes http://joansoliven.blogspot.com/ Source: Marketing Management 13 th Edition by Philip Kotler

Analyzing Consumer Markets Rustie M. Fidel April 15, 2011 Top 10 Learning Questions for Chapter 06 : http://rustie27.blogspot.com/

There are 5 Brands of Personality. Sincerity, Sophistication, Excitement, Ruggedness and _____ . ,[object Object],[object Object],[object Object],[object Object],[object Object],http://rustie27.blogspot.com/

Sincerity, Sophistication, Excitement, Ruggedness and competence are all examples of? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

Brand Personality Sincerity Excitement Sophistication Competence Ruggedness http://rustie27.blogspot.com/

Office requisitions are an example of: ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

TOP 10 Learning Questions Ch 8: Identifying Market Segments and Targets Myrtle Frantilla April 14, 2011 http://myrtlefrantilla.blogspot.com /

http://myrtlefrantilla.blogspot.com / All of the following are Behavioral Variables EXCEPT: ,[object Object],[object Object],[object Object],[object Object],[object Object]

All of the following are Behavioral Variables EXCEPT: ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

Behavioral Segmentation http://myrtlefrantilla.blogspot.com / http://myrtlefrantilla.blogspot.com / Decision Roles ,[object Object],[object Object],[object Object],[object Object],[object Object],Behavioral Variable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan April 2011 http://taeyangxinyi.blogspot.com

______ is what the brand stands for and what it promises to consumers. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://taeyangxinyi.blogspot.com

______ is what the brand stands for and what it promises to consumers. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

Aaker Model Start managing your brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed.

TOP 10 Questions for Chapter 10: Crafting the Brand Positioning Anna Katrina L. Guray/ Ira A. Ong April 15, 2011 http://annaguray06.blogspot.com

1. are associations/benefits that can be shared with other brands. ,[object Object],[object Object],[object Object],[object Object],[object Object],Question w/ Answer http://annaguray06.blogspot.com

Points of parity pertains to: ,[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

POPs are POINTS-OF-PARITY Concept 1: POPs SHARING FEATURES & BENEFITS + = = + + http://annaguray06.blogspot.com

TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady Charmayne Hao/ Ira A. Ong April 2011

4. Switching cost is an example barrier to entry of ,[object Object],[object Object],[object Object],[object Object],[object Object]

Switching cost is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

What determines market segment? Michael Porter’s Five Forces

TOP 10 Learning Questions for Setting Product Strategy #28 Ivy Villamor April 14, 2011 A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria

1. It is the a classification of product based on use and shopping habits of customers? ,[object Object],[object Object],[object Object],[object Object],[object Object]

____is the a classification of a product based on use and shopping habits of customers. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

Concept 4: Market Survival Mix of Different Product Classifications – Use (Consumer Goods) ,[object Object],http://www.slideshare.net/ivyvillamor Convenience Shopping Specialty Unsought

TOP 10 Learning Questions Ch 13 Designing and Managing Services Ronald Patrick G. Wenceslao/ April 2011 rgwenceslao.blogspot.com

5. Service positioning strategy can be made tangible through? 4 ,[object Object],[object Object],[object Object],[object Object],[object Object]

____, _____, ____ makes service positioning strategy tangible ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

Services can be made tangible through 4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza April 15, 2011 meghanngettingthere.blogspot.com

10. The sale of KFC’s Bucket Meal or McDonald’s Twister Fries is a good example of companies adapting their prices via this method. ,[object Object],[object Object],[object Object],[object Object],[object Object],meghanngettingthere.blogspot.com

10. The case on the sale of KFC’s Bucket Meal vs. McDonald’s Twister Fries is an example of: ,[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

This method helps COMPANIES INCREASE SALES meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition

This method also helps to increase publicity and demand meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition

All listed are major types of retailer except: ,[object Object],[object Object],[object Object],[object Object],[object Object],Question 10

All are samples of a retailer except: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

Specialty Store ,[object Object],Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer

Department Store ,[object Object],Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer

Supermarket ,[object Object],Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer

Convenience Store ,[object Object],[object Object],[object Object],Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer

Discount Store ,[object Object],Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer

Off-price Retailer ,[object Object],Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer

Superstore ,[object Object],[object Object],[object Object],Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer

Catalog Showroom ,[object Object],[object Object],Source: Marketing Management 13 th Ed by Philip Kotler Major Types of Retailer

Chapter 17 Designing and Managing Integrated Marketing Yang Zhao April. 2011 http://zhaointote.blogspot.com/ TOP 10 Learning Question for

3.The hierarchy-of-effects in marketing communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://zhaointote.blogspot.com/

Marketing Communications follows which basic model? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

Model in chart http://zhaointote.blogspot.com/

TOP 10 Learning Questions for Chapter 18 Managing Mass Communications Francis Benson C. Hugo April 14, 2011 http://ph.linkedin.com/in/francisbensoncabehugo

2. Among the 5 factors to consider in setting the advertising budget, which statement is TRUE? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://ph.linkedin.com/in/francisbensoncabehugo

What must be considered in the establishment of an advertising budget? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

5 factors to consider in setting up an advertising budget http://ph.linkedin.com/in/francisbensoncabehugo

TOP 10 Learning Questions for Ch 19: Managing Personal Communications Caroline P. Quarte April 2011 http://carolinequarte.blogspot.com/

3. What is the RFM formula for selecting prospects? ,[object Object],[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/ Answer

In advertising what is the RFM formula? ,[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

RFM Formula is a marketing technique used to determine quantitatively which customers are the best ones ,[object Object],[object Object],[object Object],http://carolinequarte.blogspot.com/

TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon April 15, 2011 http://louiemarkquizon.blogspot.com

3. Which of the following statements in creativity techniques is false? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://louiemarkquizon.blogspot.com

Which of the following statements is false? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

Example: TeamManila’s Creativity Generation – New Context http://louiemarkquizon.blogspot.com ,[object Object],[object Object],[object Object],[object Object]

TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L. April 14, 2011 www.leeaizabelsandel.blogspot.com

1. The following are the stages of Internationalization. Except… ,[object Object],[object Object],[object Object],[object Object],[object Object],www.leeaizabelsandel.blogspot.com

A key success ingredient to enter the international market is: ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

4 Stages of Internationalization Establish sales subsidiaries No regular export activity Export via independent agents Establish production facilities abroad Stage 1 Stage 2 Stage 3 Stage 4 www.leeaizabelsandel.blogspot.com

TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano April 14, 2011 miralynnserrano.blogspot.com

1. Most companies use a Functional Organization in their Marketing Departments for an effective Internal Marketing because of the main advantage of administrative ________ . ,[object Object],[object Object],[object Object],[object Object],[object Object],miralynnserrano.blogspot.com

A key benefit of Internal Marketing is________ . ,[object Object],[object Object],[object Object],[object Object],[object Object],http://annalimedina.blogspot.com/

FUNCTIONAL ORGANIZATION 5 miralynnserrano.blogspot.com is the most COMMON form of Marketing organization and for Administrative SIMPLICITY

Effective Internal Marketing using FUNCTIONAL ORGANIZATION 7 miralynnserrano.blogspot.com Marketing Vice President Consists of FINGERS as Specialists or Managers with different Functions

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