18. Communications Mix
Brochures Mail Shots Exhibitions Advertisments Sales Business
Promotions Networking
Social Media
Promotion
Email Websites Video Podcast
Paid SEO Organic CRM Mobile
SEO
19. Check Box
• Branding
• Name & full contact details
• Business literature
• Marketing collateral - online and offline
• What do you do?
• Call to action
• Option to purchase?