2. • The article describes Foursquare as a
service with a friendly graphical user
interface and which takes advantage
of networking tools and GPS
• Can add value to
places visited, by
recommendations
and sharing to
friends
3. • "The top 10 things to do" in a city is one
of the most popular uses of Foursquare
• Users can trust tips given by people in
their own network
• Foursquare is a low
cost but effective
marketing tool
4. • Big companies like Pepsi, use it.
• Although the number of Foursquare
users is not very high yet, the simple
design, networking possibilities and
people’s will to compete can make it
very popular
5. Business Model
Strengths Weaknesses
Opportunities Threats
6. Strengths
• An important advertising and
impressing technique in the market
– Foursquare for merchants
– Foursquare for brands
• Cost cutting
• Influences of hyper local and tech
savvy people
7. Strengths
• Making offers, rewards, etc.
• Game functionality
• Automated CRM data
• Sync with Twitter and
Facebook
8. Weaknesses
• Lack of popularity
• Slow grow and expansion in the
market
• Weak promotion
• Limited to mobile devices
11. Opportunities
ü People like to share their actions in
social networks
ü People are attached to their mobile
devices.
ü Foursquare is a whole new different
social network that attracts more
customers.
12. Opportunities
ü People do not
need a ”smart
phone” to post
13. Threats
• Lack of interest
• Competition
• Technology trends
• Social trends
17. Conclusion
Foursquare’s advantages far outweigh
its weaknesses, thus making it an
efficient marketing tool that businesses
can and should consider in their
marketing endeavors.