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Foursquare
•  The article describes Foursquare as a
   service with a friendly graphical user
   interface and which takes advantage
   of networking tools and GPS
•  Can add value to
   places visited, by
   recommendations
   and sharing to
   friends
•  "The top 10 things to do" in a city is one
   of the most popular uses of Foursquare
•  Users can trust tips given by people in
   their own network
•  Foursquare is a low
   cost but effective
   marketing tool
•  Big companies like Pepsi, use it.
•  Although the number of Foursquare
   users is not very high yet, the simple
   design, networking possibilities and
   people’s will to compete can make it
   very popular
Business Model

  Strengths      Weaknesses




Opportunities      Threats
Strengths
•  An important advertising and
   impressing technique in the market
  –  Foursquare for merchants
  –  Foursquare for brands
•  Cost cutting
•  Influences of hyper local and tech
   savvy people
Strengths
•  Making offers, rewards, etc.




•  Game functionality
•  Automated CRM data
•  Sync with Twitter and
 Facebook
Weaknesses
•  Lack of popularity
•  Slow grow and expansion in the
   market
•  Weak promotion
•  Limited to mobile devices
Weaknesses
•  Fake check-ins
•  Negative comments about the place
Opportunities

ü  It’s getting more and
   more popular.
ü The shift to the online
   world.
Opportunities
ü  People like to share their actions in
    social networks
ü  People are attached to their mobile
    devices.
ü  Foursquare is a whole new different
    social network that attracts more
    customers.
Opportunities


    ü People do not
    need a ”smart
    phone” to post
Threats

•  Lack of interest
•  Competition
•  Technology trends
•  Social trends
Case Study:
Louis Vuitton
Case Study:
Louis Vuitton
Case Study:
        TLC
Conclusion
Foursquare’s advantages far outweigh
    its weaknesses, thus making it an
efficient marketing tool that businesses
     can and should consider in their
          marketing endeavors.
Resources
•  http://www.flickr.com/photos/
   fidelman/4906959650/

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