Brian Mc Nicoll from Dynamo Games discusses 'Social Gaming' at the Facebook Developers Garage at the Turing Festival, August 2011

1. Turing Festival 2011All Change To Social Gaming Developing, Publishing and Monetizing Games on Facebook

2. Introduction to Dynamo Games Founded 2004, based in Dundee, Scotland Brian McNicoll, MD, co-founder Developer of mobile and online social games Championship Manager(13 versions) Football Tycoon The Crystal Maze Countdown Soccer Tycoon Beauty Town

3. Social Gaming What is SocialGaming? How do socialgameswork? Whydid we move into this space? How do you makemoney (FB credits)? Whythis was a challengefor us Top 25Facebookgames chart

4. Top 25 Facebook Games – Monthly Active Users

5. Facebook Games Who has all played a Facebook game before? FiveKey Social Gaming Rules: Free-to-play games with micro-transactions Limitless game-play Daily game-play hook - timing Social and viral Accessible and easy to use by anyone

6. Soccer Tycoon - Facebook Our first Facebook game ‘Soccer’ not ‘Football’ for worldwide market Tycoon game with timing mechanics A whole range of items to buy Fun friendmechanics for virality Large % of female players Weekly update cycle Soccer Tycoon 2

7. Soccer Tycoon - Facebook In-game Avatars – Facebook games have to look very fun and welcoming, a good way to do this is to have friendly in-game characters within your in-game environment. Main Game Screen/Theme – Isometric view good for city building games. Many important social game GUI components and easy to understand HUD.

8. Beauty Town A Channel 4/Creative Scotland commissioned project Online Social game for Facebook to promote positive body image for females Educational Values – 18 different body shapes Completely different from anything we had developedbefore Design research consisted of: Field Research, IdentifyingDemographic, Focus Groups, Eye Tracking, Surveys, Beta Feedback and much more. A very exciting and enjoyablechallenge www.facebook.com/beautytown - Play Now!

9. Beauty Town - Facebook Avatar Creation Screen – Lay-out is very important for social games to attract a wide as possible player-base. Shop Screen – Colours, navigation and a lot of information to communicate with the player. Oblique perspective.

10. Analytics Very important for social games – in-house analytics dashboard Allows 99% of ‘gut feeling’ design decisions to be removed A-BTesting ARM - Acquisition (with Engagement), Retention & Monetisation KASE – Killers, Achievers, Socialisers & Explorers Your users are your game – find out what the majority of them are doing – don’t go on one singlereview

12. Useful Links developers.facebook.com www.appdata.com www.insidesocialgames.com www.insidefacebook.com www.gamezebo.com/facebook www.kontagent.com

13. Contact & Questions? www.dynamogames.com brian@dynamogames.com @dynamogames www.facebook.com/dynamogames