Alistair Hann of Skyscanner
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Alistair Hann of Skyscanner examines a new way of booking travel at the Facebook developers garage at the Turing Festival, August 2011.
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Alistair Hann of Skyscanner
- 1. Pioneering a new way to search for travel Alistair Hann CTO, skyscanner
- 2. introducing skyscanner in numbers our ranking in Europe by traffic languages in which Skyscanner is available countries with over 50,000 visitors per month of monthly sessions sourced from repeat customers = strong loyalty revenue growth year on year airlines searched visits per month revenue in current financial year and significantly profitable searches per month downstream flights booked in last 12 months prices checked every month 1 23 30+ 50% 75% 600 14.5m £15m 50m $1bn 8bn
- 3. search the way you want to search…
- 4. “from beermat to mouse mat in 24 hours”
- 7. …and the answer we came up with
- 8. video and demo http://www.youtube.com/watch?v=67QFWgK3CtY
- 9. system architecture Facebook Receiver Facebook Poster Facebook API Message Parser Message Formatter Answer Service 5 sec 30 sec 2 sec Free Text Search API URL Shortener Skyscanner API
- 10. it is being used
- 11. what’s next?
- 12. over to you Questions? @alistairhann alistair.hann@skyscanner.net
Notas do Editor
- BARRYFrank has mentioned some of the factors that make us so different – independent data, strong commercial relationshipsFrom the user’s perspective, what makes us different is the fact that on Skyscanner they can search they way they want to search. Skyscanner gives them ultimate ‘browseability’, with tools such as ‘everywhere’, ‘map’ and ‘whole month’ searchThe proOur mobile strategy is a natural extension of this objective of not imposing a process on our customers. We have always wanted to offer a user journey which breaks the boundaries of traditional travel search.Users see search controls and they feel they have to type in route pair / date pair, before they get anything back.From The most unqualified search being Country to Everywhere on Any Date, through to fully qualified – we are able to offer prices back for the user at any stage in between those 2 points. Something our competitors could not do – due to the way they obtain / pay for their data.duct can be used to inspire.