Michigan Marketing Minds - March 11, 2014 - Women-Owned & Minority Business: Bringing Distinctive Solutions to the Market

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Women-Owned and Minority Business:
Bringing Distinctive Solutions to the Market
#M3X2014

Moderator
• Linda Girard – Principal, Pure Visibility
@lgirard
#M3X2014

Panelists
• Gretchen Hopp Doyle – CIC, President, Baker-Hopp &
Yee
• Jami Moore – President, JEM Tech Group
• Anistia Phiaria Thomas – President, The Anistia Thomas
Agency, Farmers Insurance, President, Ann Arbor Ypsilanti Black
Chamber of Commerce
• Pamela Smith – Program Manager, WBENC – Women’s
Business Enterprise National Council
#M3X2014

Discussion:
Taking complex products and services
to market from a woman’s (POV) point
of view.
#M3X2014

Q1
Tell us your story! How and why did
you start your business? What inspired
you to create it?
#M3X2014

Q2
What obstacles and advantages did
you find yourself having as a
minority/woman business owner?
#M3X2014

Q3
All of you have a complex
product/service. Can you share
examples of how you have taken your
products/services to market? Where
do you start?
#M3X2014

Q4
In going to market, have you
experienced advantages in being a
minority/woman owned business?
#M3X2014

Q5
How do you measure success…how do
you know if it’s working?
#M3X2014

Q6
What advice would you give men in
working with minority/women
business owners?
#M3X2014

Q7
What are the top three
recommendations you would give
other women inspired to start a
business?
#M3X2014

Q8
What do you see as the future for
going to market with complex
services?
What will the biggest opportunities
and obstacles be?
#M3X2014

Michigan Marketing Minds
Next Program:
April 8th
Visual Persuasion
Janice Milhem, Milhem Images

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