SlideShare uma empresa Scribd logo
1 de 22
Relative Market share of Pepsi

               Presented by:
               Ankita yadav (09)
overview


Objectives
Methodology
Analysis
Findings
Recommendations
Conclusion
RESEARCH OBJECTIVE
  PRIMARY OBJECTIVE:

 “ To Analyze relative Market share of Pepsi in Jamshedpur “

 SECONDARY OBJECTIVE:

To evaluate and analyze the market share of Pepsi vs. Coke in
different areas of Jamshedpur.

To find out the sales level of Pepsi in comparison of Coke.
RESEARCH OBJECTIVE
 SECONDARY OBJECTIVE:

To find out the dealer’s perception about the Pepsi
product.

 To know various consumer and retailer schemes meant
for sales Promotion.

To find out the market gaps and analyze them.

To eliminate or lessen those gaps.
Research methodology

Survey area:
  Sakchi part 1

Sakchi part 1 is classified into seven areas:
 Sakchi Market
 Kashidi Line
 Refugee Colony
 Home Pipe
 Garam Nala
 Sakchi kabristan
 Gurudwara Basti
Continue……………..

 Total population:
  120 major retailer outlet in sakchi part1
 Target population:
  Out of 120 outlets I have selected 100 outlets for my
  survey.
 sampling method:
 I have used stratified random sampling
Continue………

 Data collection source

  1 PRIMARY SOURCE:
     survey through structured questionnaire.

 2 SECONDARY SOURCE:
    List of retail outlets taken from the customer
    executive .
    Every dealer survey (EDS)
Market analysis

Market share analysis:
 Market share can be defined as the percentage of all
  sales within a market that is held by one brand /
  product or company.
   Market share can be measured by several ways

  The two most important measures of market share are
  as follows:
 Revenue wise
 Volume wise
Market analysis

 Empty strength of the cases in the exclusive
  outlets of Pepsi and Coke
 Empty strength of the cases in the mixed outlets .
Other factors :
Channel wise
Outlet wise
Signage wise
Market analysis

Visicooler wise
Visicooler with Night guard
Product wise share of sale of Pepsi.
Market share of packaged drinking water.
Services wise
Outlet wise share
 INTREPRETATION:
 In the market I found that
  outlets are classified as
  Pepsi exclusive, Coca Cola             PEPSI
  exclusive and mixed outlets.            28%
                                 MIXED
                                  54%      COKE
   Outlets           % share              18%
   Pepsi exclusive       28 %
   Coca Cola exclusive   18 %
   Mixed                 54 %
Volume wise share
 INTRPETATION
 During my analysis I
  found that Pepsi has
                          coke
  maximum share with      38%
  respect to volume in           pepsi
                                 62%
  the market.
 Volume         %share
 Pepsi            62%
 Coca Cola        38%
Empty strength of the cases
 INTRPRETATION:
 EXCLUSIVE OUTLETS:
 Exclusive outlets are those
  which only deal in PEPSI
  products or COCA COLA         coke
  products in the market.       46%
                                       pepsi
                                       54%
 Empty strength %share
 Pepsi          54 %
 Coca Cola       46 %
Empty strength mixed outlets
 INTRPETATION:
   MIXED OUTLETS:
 Mixed outlets are those
  outlets which deals in            pepsi
  both Pepsi and Coca Cola          45%
                             coke
  products.                  55%

 Empty strength %share
 Pepsi             45 %
 Coca Cola         55%
Product wise sale of Pepsi and CoCa
               Cola


          dew     nimbooz                             limca
                                        coca cola maid 4%
          12%       3%                     8%      5%
                             pepsi                                   thums up
mirinda                      31%     fanta
                                                                       34%
 14%                                  9%

            7up                           sprite
                            slice          18%                maza
            19%             21%                               22%
Packaged Drinking Water Wise
 INTREPRETATION
 I found in the water
  segment that local brand of            aqafina
  water                                   14%
  (nutan, empty, O2, hitech)                       kinley
                                                     8%
  has maximum share in the
  market.

   Brands of water % share      local
                                brands
   Aquafina         14%         78%

   Kinley           8%
   Local brands     78%
findings

 The demand of slice is more than supply in the market .

 The services of the pepsi is not satisfactory in the
  interior areas, due to which they were losing retailers
  of Pepsi .The retailers are switching to competitors
  brand Coca cola.

 The supply of all the flavor is a major issue to all the
  outlets. The outlets which are in the interior are not
  supplied stock of all the flavors.
findings

 During the peak season of the sales of cold drinks there are
  lots of technical problems in the visicoolers of Pepsi in the
  market which leads to decrease in the chilled stock in the
  outlets. The consumers never purchase warm stock .

 The sale of Thums up (Coca cola product) is more than the
  Pepsi due to its strong taste which is liked by the consumers.

 The schemes of the retailers and consumers are not fully
  disclosed in the market.
Recommendations
 To increase the market Share penetration level must be increase. This
  can be done by Building good relationship with distributors, retailers and
  consumers.

 All the flavors should be available in all the outlets.

 All the outlets should given proper before and after sales services to the
  retailers.

 The production capacity of the plant should be increased .

 There should be proper balance between Production and sales. There
  should be proper balance between the demand and supply of the stock .
Recommendations
 The Pepsi company should do inspection of the visicoolers before the
  peak seasons of the sales of cold drinks.

 The company should focuses on the promotion and prices of Aquafina
  water . The company should try to reduce the cost of Aquafina water.

 The schemes, incentives and discount should be disclosed to all the
  retailers and consumers to increase the sales and profits.

 The company should also focuses on the small retailers for supply of
  stock and services as they are neglected during the peak season.
conclusion
Soft drink market is highly diversified industry.
PEPSICO is the market leader in the study area
 but it lacks in necessary marketing techniques
 being adopted by its main competitor COCA
 COLA.
 PepsiCo has managed to capitalize its global
 brand image.
conclusion

Mais conteúdo relacionado

Mais procurados

Soft Drink Industry
Soft Drink IndustrySoft Drink Industry
Soft Drink Industry
Seth P.
 
COCACOLA PPT BY SASANKA GK
COCACOLA PPT BY SASANKA GKCOCACOLA PPT BY SASANKA GK
COCACOLA PPT BY SASANKA GK
G K Sasanka
 
Sse Cola Wars Group8
Sse Cola Wars Group8Sse Cola Wars Group8
Sse Cola Wars Group8
guest89fff
 
Value chain of soft drink industry
Value chain of soft drink industryValue chain of soft drink industry
Value chain of soft drink industry
Rishu Tayal
 
Consumer and Innovation Trends in Carbonated Soft Drinks
Consumer and Innovation Trends in Carbonated Soft DrinksConsumer and Innovation Trends in Carbonated Soft Drinks
Consumer and Innovation Trends in Carbonated Soft Drinks
Datamonitor Consumer
 
Cola Wars
Cola WarsCola Wars
Cola Wars
barlace
 
Cola Wars Continue
Cola Wars ContinueCola Wars Continue
Cola Wars Continue
shreyans86
 

Mais procurados (15)

Cola Wars
Cola WarsCola Wars
Cola Wars
 
Soft Drink Industry
Soft Drink IndustrySoft Drink Industry
Soft Drink Industry
 
Case Analysis Coke Pepsi2
Case Analysis Coke Pepsi2Case Analysis Coke Pepsi2
Case Analysis Coke Pepsi2
 
How Coca-Cola Wins on China Digital & Social Media
How Coca-Cola Wins on China Digital & Social MediaHow Coca-Cola Wins on China Digital & Social Media
How Coca-Cola Wins on China Digital & Social Media
 
COCACOLA PPT BY SASANKA GK
COCACOLA PPT BY SASANKA GKCOCACOLA PPT BY SASANKA GK
COCACOLA PPT BY SASANKA GK
 
Cola wars
Cola warsCola wars
Cola wars
 
cola-wars-continue-coke-and-pepsi-in-2006-by-group-c
 cola-wars-continue-coke-and-pepsi-in-2006-by-group-c cola-wars-continue-coke-and-pepsi-in-2006-by-group-c
cola-wars-continue-coke-and-pepsi-in-2006-by-group-c
 
Sse Cola Wars Group8
Sse Cola Wars Group8Sse Cola Wars Group8
Sse Cola Wars Group8
 
coca cola china
coca cola chinacoca cola china
coca cola china
 
Value chain of soft drink industry
Value chain of soft drink industryValue chain of soft drink industry
Value chain of soft drink industry
 
Industry analysis of soft drinks industry
Industry analysis of soft drinks industryIndustry analysis of soft drinks industry
Industry analysis of soft drinks industry
 
Cola wars between Cocacola and Pepsi
Cola wars between Cocacola and PepsiCola wars between Cocacola and Pepsi
Cola wars between Cocacola and Pepsi
 
Consumer and Innovation Trends in Carbonated Soft Drinks
Consumer and Innovation Trends in Carbonated Soft DrinksConsumer and Innovation Trends in Carbonated Soft Drinks
Consumer and Innovation Trends in Carbonated Soft Drinks
 
Cola Wars
Cola WarsCola Wars
Cola Wars
 
Cola Wars Continue
Cola Wars ContinueCola Wars Continue
Cola Wars Continue
 

Destaque (11)

BCG Matrix
BCG MatrixBCG Matrix
BCG Matrix
 
BCG Matrix
BCG MatrixBCG Matrix
BCG Matrix
 
Behavioral marketing dimention
Behavioral marketing dimentionBehavioral marketing dimention
Behavioral marketing dimention
 
Anshoff's Product market expansion grid model
Anshoff's Product market expansion grid modelAnshoff's Product market expansion grid model
Anshoff's Product market expansion grid model
 
Ge
GeGe
Ge
 
Coca Cola
Coca ColaCoca Cola
Coca Cola
 
BCG Matrix
BCG MatrixBCG Matrix
BCG Matrix
 
Sony BCG MATRIX
Sony BCG MATRIXSony BCG MATRIX
Sony BCG MATRIX
 
BCG vs GE Matrix
BCG vs GE MatrixBCG vs GE Matrix
BCG vs GE Matrix
 
Ge9 final ppt
Ge9 final pptGe9 final ppt
Ge9 final ppt
 
BCG Matrix of Nestle
BCG Matrix of NestleBCG Matrix of Nestle
BCG Matrix of Nestle
 

Semelhante a Relative market share of pepsi

Smcolawarscontinue group-6-130110121158-phpapp01
Smcolawarscontinue group-6-130110121158-phpapp01Smcolawarscontinue group-6-130110121158-phpapp01
Smcolawarscontinue group-6-130110121158-phpapp01
amit65in
 
Sm cola wars_continue - group-6
Sm cola wars_continue - group-6Sm cola wars_continue - group-6
Sm cola wars_continue - group-6
dewagede1984
 
compative analisies of SKU of pepsico and coco-cola in patna market
compative analisies of SKU of pepsico and coco-cola in patna marketcompative analisies of SKU of pepsico and coco-cola in patna market
compative analisies of SKU of pepsico and coco-cola in patna market
Nawnit Kumar
 
Cadbury beverages crush
Cadbury beverages crushCadbury beverages crush
Cadbury beverages crush
Rachel Yu Dye
 

Semelhante a Relative market share of pepsi (20)

Coke Internship - Chandigarh
Coke Internship - ChandigarhCoke Internship - Chandigarh
Coke Internship - Chandigarh
 
Main ppt on coca cola
Main ppt on coca colaMain ppt on coca cola
Main ppt on coca cola
 
Coca Cola Project Presentation
Coca Cola Project PresentationCoca Cola Project Presentation
Coca Cola Project Presentation
 
Vietnam's soft drink consumer behavior
Vietnam's soft drink consumer behaviorVietnam's soft drink consumer behavior
Vietnam's soft drink consumer behavior
 
Varun beverages Pepsi presentation
Varun beverages Pepsi presentationVarun beverages Pepsi presentation
Varun beverages Pepsi presentation
 
Ppt 3 pepsi
Ppt 3 pepsiPpt 3 pepsi
Ppt 3 pepsi
 
Marketing strategies in the indian soft drinks industries
Marketing strategies in the indian soft drinks industriesMarketing strategies in the indian soft drinks industries
Marketing strategies in the indian soft drinks industries
 
Smcolawarscontinue group-6-130110121158-phpapp01
Smcolawarscontinue group-6-130110121158-phpapp01Smcolawarscontinue group-6-130110121158-phpapp01
Smcolawarscontinue group-6-130110121158-phpapp01
 
Sm cola wars_continue - group-6
Sm cola wars_continue - group-6Sm cola wars_continue - group-6
Sm cola wars_continue - group-6
 
compative analisies of SKU of pepsico and coco-cola in patna market
compative analisies of SKU of pepsico and coco-cola in patna marketcompative analisies of SKU of pepsico and coco-cola in patna market
compative analisies of SKU of pepsico and coco-cola in patna market
 
Coca cola presentation
Coca cola presentationCoca cola presentation
Coca cola presentation
 
Coke vs pepsi ppt
Coke vs pepsi pptCoke vs pepsi ppt
Coke vs pepsi ppt
 
Coca Cola
Coca ColaCoca Cola
Coca Cola
 
Cadbury beverages crush
Cadbury beverages crushCadbury beverages crush
Cadbury beverages crush
 
MANGO SOFTDRINK PROJECTS BY ASHIK MAHAPATRA
MANGO SOFTDRINK PROJECTS BY ASHIK MAHAPATRA MANGO SOFTDRINK PROJECTS BY ASHIK MAHAPATRA
MANGO SOFTDRINK PROJECTS BY ASHIK MAHAPATRA
 
Cola wars continue final
Cola wars continue finalCola wars continue final
Cola wars continue final
 
Coke viva ppt
Coke viva pptCoke viva ppt
Coke viva ppt
 
cocacola sip
cocacola sipcocacola sip
cocacola sip
 
Coca Cola Ppt
Coca Cola PptCoca Cola Ppt
Coca Cola Ppt
 
PEPSI SIP
PEPSI SIPPEPSI SIP
PEPSI SIP
 

Último

Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
laloo_007
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
instagramfab782445
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 

Último (20)

Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to ProsperityFalcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
 

Relative market share of pepsi

  • 1. Relative Market share of Pepsi Presented by: Ankita yadav (09)
  • 3. RESEARCH OBJECTIVE PRIMARY OBJECTIVE: “ To Analyze relative Market share of Pepsi in Jamshedpur “ SECONDARY OBJECTIVE: To evaluate and analyze the market share of Pepsi vs. Coke in different areas of Jamshedpur. To find out the sales level of Pepsi in comparison of Coke.
  • 4. RESEARCH OBJECTIVE SECONDARY OBJECTIVE: To find out the dealer’s perception about the Pepsi product. To know various consumer and retailer schemes meant for sales Promotion. To find out the market gaps and analyze them. To eliminate or lessen those gaps.
  • 5. Research methodology Survey area: Sakchi part 1 Sakchi part 1 is classified into seven areas: Sakchi Market Kashidi Line Refugee Colony Home Pipe Garam Nala Sakchi kabristan Gurudwara Basti
  • 6. Continue……………..  Total population: 120 major retailer outlet in sakchi part1  Target population: Out of 120 outlets I have selected 100 outlets for my survey.  sampling method: I have used stratified random sampling
  • 7. Continue………  Data collection source 1 PRIMARY SOURCE: survey through structured questionnaire. 2 SECONDARY SOURCE: List of retail outlets taken from the customer executive . Every dealer survey (EDS)
  • 8. Market analysis Market share analysis:  Market share can be defined as the percentage of all sales within a market that is held by one brand / product or company. Market share can be measured by several ways The two most important measures of market share are as follows:  Revenue wise  Volume wise
  • 9. Market analysis  Empty strength of the cases in the exclusive outlets of Pepsi and Coke  Empty strength of the cases in the mixed outlets . Other factors : Channel wise Outlet wise Signage wise
  • 10. Market analysis Visicooler wise Visicooler with Night guard Product wise share of sale of Pepsi. Market share of packaged drinking water. Services wise
  • 11. Outlet wise share  INTREPRETATION:  In the market I found that outlets are classified as Pepsi exclusive, Coca Cola PEPSI exclusive and mixed outlets. 28% MIXED 54% COKE  Outlets % share 18%  Pepsi exclusive 28 %  Coca Cola exclusive 18 %  Mixed 54 %
  • 12. Volume wise share  INTRPETATION  During my analysis I found that Pepsi has coke maximum share with 38% respect to volume in pepsi 62% the market.  Volume %share  Pepsi 62%  Coca Cola 38%
  • 13. Empty strength of the cases  INTRPRETATION:  EXCLUSIVE OUTLETS:  Exclusive outlets are those which only deal in PEPSI products or COCA COLA coke products in the market. 46% pepsi 54%  Empty strength %share  Pepsi 54 %  Coca Cola 46 %
  • 14. Empty strength mixed outlets  INTRPETATION: MIXED OUTLETS:  Mixed outlets are those outlets which deals in pepsi both Pepsi and Coca Cola 45% coke products. 55%  Empty strength %share  Pepsi 45 %  Coca Cola 55%
  • 15. Product wise sale of Pepsi and CoCa Cola dew nimbooz limca coca cola maid 4% 12% 3% 8% 5% pepsi thums up mirinda 31% fanta 34% 14% 9% 7up sprite slice 18% maza 19% 21% 22%
  • 16. Packaged Drinking Water Wise  INTREPRETATION  I found in the water segment that local brand of aqafina water 14% (nutan, empty, O2, hitech) kinley 8% has maximum share in the market.  Brands of water % share local brands  Aquafina 14% 78%  Kinley 8%  Local brands 78%
  • 17. findings  The demand of slice is more than supply in the market .  The services of the pepsi is not satisfactory in the interior areas, due to which they were losing retailers of Pepsi .The retailers are switching to competitors brand Coca cola.  The supply of all the flavor is a major issue to all the outlets. The outlets which are in the interior are not supplied stock of all the flavors.
  • 18. findings  During the peak season of the sales of cold drinks there are lots of technical problems in the visicoolers of Pepsi in the market which leads to decrease in the chilled stock in the outlets. The consumers never purchase warm stock .  The sale of Thums up (Coca cola product) is more than the Pepsi due to its strong taste which is liked by the consumers.  The schemes of the retailers and consumers are not fully disclosed in the market.
  • 19. Recommendations  To increase the market Share penetration level must be increase. This can be done by Building good relationship with distributors, retailers and consumers.  All the flavors should be available in all the outlets.  All the outlets should given proper before and after sales services to the retailers.  The production capacity of the plant should be increased .  There should be proper balance between Production and sales. There should be proper balance between the demand and supply of the stock .
  • 20. Recommendations  The Pepsi company should do inspection of the visicoolers before the peak seasons of the sales of cold drinks.  The company should focuses on the promotion and prices of Aquafina water . The company should try to reduce the cost of Aquafina water.  The schemes, incentives and discount should be disclosed to all the retailers and consumers to increase the sales and profits.  The company should also focuses on the small retailers for supply of stock and services as they are neglected during the peak season.
  • 21. conclusion Soft drink market is highly diversified industry. PEPSICO is the market leader in the study area but it lacks in necessary marketing techniques being adopted by its main competitor COCA COLA.  PepsiCo has managed to capitalize its global brand image.