The document discusses how scholars can use Web 2.0 tools like blogs, wikis, social bookmarking and video sharing to increase the visibility and impact of their research beyond just Google searches. It provides examples of various digital tools and platforms researchers can use to collaborate, publish and disseminate their work online to attract funding and collaboration opportunities. The document emphasizes that scholars must evaluate online sources of information carefully and properly cite sources to contribute to the ongoing accumulation and sharing of knowledge in their field.