4. WHY DO I NEED TO LOOK INTO TYPOGRAPHY?
For my project, I will need to look into different styles
of print for my digipak. I will need to research into
typography used in music albums and compare and
analyse the connotations of them chosen styles.
6. ALBUM TYPOGRAPHY
From the previous example, you can see that all
different genres use a variety of typography on their
album artwork.
Some elements that need to be considered when
choosing a style of print are:
Genre
Style of artwork/photos in the album
Artist personality
What kind of reaction you want
7. ALBUM TYPOGRAPHY
When looking at the elements of choosing a style of
print, my client, Neeraj insisted that he wanted
something simple but bold.
Taking that on board I went on with my research and
found some album artwork that I thought we could
get some inspiration from.
8.
9. ALBUM TYPOGRAPHY
After researching into simpler album typographies, I
found some really bold and straight forward front
covers which I thought was quiet effective.
They were just as effective as the more dramatic
designs which we both liked.
‘Let the music speak for itself’ - Neeraj
& so that is what we are going to achieve.
11. TYPOGRAPHY SAMPLES
From producing a variety of samples for Neeraj to
have a look at , we both decided to go with
Haettenschweiler.
The font is simple yet speaks loudly, its bold and
stands out which is what we wanted for the style.
We decided it would look nicer if the individual letters
was spaced out further instead of having them
altogether.
Similar to this
example