Brand Differentiation through Customer Relationship Management - HBR Case review

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On the occasion of CII 1000 Visionary SME Programme Launch on 17th July 2013 in New Delhi, Pravesh Srivastava, Group President for Excellence in Manufacturing and Education, Anand Automotive Limited shared the success story. With learnings from VSME we have started our own "SSI Sahastra SME Institute". Under the leadership of Mr Deep Anand we have dedicated team of more than 150 managers and 250 engineers to transform our tier 2 companies in 3 years. We will also help other companies through CII to develop their SME's to achieve the target of 1000 SME's in next 3 years. For more information, please contact p.girish@cii.in

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