1. Nowadays, it is essential to understand that the world in itself and the great
movements of capital revolve around perceptions of value, towards where
perceptions of value without distinction or geographic boundaries are, that is to say,
to brands, the intangible assets which largely define, determine and project global
trade and intellectual activity. And then we easily realize that Marketing Science
regulates, develops and builds somehow brands, intangible, perception of value in
general; and then again Marketing in turn is regulated by Intellectual Property after
all, in other words, all our intellectual and commercial activity, developed on the
basis and principles of marketing, should be properly protected and regulated by the
Intellectual Property.
Becoming aware of such need by our customers worldwide, that’s why MONTOYA,
CABRERA & ASOCIADOS is opened as a branch office of MONTOYA, KOCIECKI &
ASOCIADOS, with over 35 years of experience worldwide, which encourages and
prompt, great support to this entrepreneurship in Spanish and European lands, with
a select professional team of great experience in the area of Intellectual Property, in
order to geographically expand our services, and at the same time to get even closer
to the real needs of our customers and the international market.
Our firm is directed by Angélica Montoya, Bachelor of Administrative and
Management Sciences, Specialist in Intellectual Property and New Technologies and
Edwin Cabrera, Bachelor of Administrative and Management Sciences and
Marketing Specialist, Commercialization and Business Development; which due to
their training and professional experience give to this team a fully management,
holistic and comprehensive vision of the commercial world and Intellectual Property
for the benefit of its customers.
The mission of MONTOYA, CABRERA & ASOCIADOS team is developing and offering
structured, precise, custom tailored and fully adapted advisory and management to
the needs of our customers in order to achieve efficiency and economy in
management, in the area of intellectual property and marketing, from Madrid-Spain
at a national and international level.

2. Our Values: Understanding the needs of our customers as ours, we strive to provide
the proper consulting an advice that suit according to their objectives, providing
accurate, precise, effective, comprehensive and prompt information and solutions
to their business problems or issues.
"Honesty, Reliability, Accuracy and Speed are the fundamental values of our
company."
PRACTICE AREAS
In order to offer our customers the service they need, we have organized our
practice within the following five service areas:
1. Industrial Property.
Montoya, Cabrera & Asociados provides comprehensive Industrial Property,
segregated into three distinct areas for the knowledge and expertise required for
successful implementation.
 Distinctive Signs
Spanish Trademarks
Tradenames
International Trademarks
European Trademarks
Trademark in Foreign Countries
 Inventions
Spanish Patent of invention
Additions to patents
Utility Models
PCT applications
European patents
EuroAsian Patents

3.  Industrial Designs
Spanish Industrial Design
Community Design and Models
International Industrial Designs
Specialities:
- Coordination of Stratetic Actions
- Searches.
- Possibilities Counseling
- Applications
- Administrative Defense
- Legal defense
- Oppositions
- Surveillance
- Maintenance
In addition, our clients also have professional support in their interests on:
- Unfair Competition
- Advertising Law
- Domain Name
2. Intellectual Property - Copyright and Related Rights.
It is also our competence and expertise, the Intellectual Property Service, in its
various approaches according to the profile or customer need.
 Audiovisual Productions, Film and Multimedia
 TV and Radio chains
 Publishers
 Artists, Authors and Performers

4. 3. Denominations.
We have a great expertise on advising and monitoring denominations such as:
 Regulatory Council
 Quality Figures
 Protected Geographical Indications
 Professional Associations
4. Legal Support.
In addition, our customers also have professional Support concerning their interests
on:
 Unfair Competition
 Advertising Law
 Domain Names
5. Marketing Consulting Services.
Since we deeply understand the intimate relationship between The Intellectual
Property and the commercial world, we offer our specialized advisory in Marketing,
because among other reasons, it is often not possible to develop and provide legal
protection for your intellectual activity since we start with ideas, concepts, projects
or plans with important conceptual cracks that make our clients waste their time
and money. We must not forget that it’s impossible to improve when you don’t
know the reasoning behind the activity. Among other areas are:
 Consumer Behavior
 Opportunities to build new brands
 Strengthening existing brands
 New techniques to build brands
 Traps to avoid

5. Contact Information:
C/Ferrer del Río 19, 2-A
28028, Madrid - España
office: +34 916 483 625
Lic. Edwin R. Cabrera
e-mail: ecabrera@montoyacabrera.com
Lic. Angélica M. Montoya
e-mail: amontoya@montoyacabrera.com