Your Business and the Changing Face of Social Media
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Angela Connor presents to the Raleigh Chamber during Morning Buzz at the Capital City Club in Raleigh, NC on August 9, 2012..
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Your Business and the Changing Face of Social Media
- 1. The Changing Face of Social Media Angela Connor; Senior Vice President, Group Director August 9, 2012
- 2. Author, “18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online” Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
- 3. Clients B2C B2B Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor 3
- 4. Social Media is not a fad. It’s a fundamental shift in the way we communicate. Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
- 5. Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
- 6. What is Social Media? Social media is a conversation – supported by online tools. Look who’s talking: • your customers • your employees • your investors • your critics • your fans • your vendors • your competition.... • anyone who has internet access and an opinion. Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
- 7. Today over 65% of adult internet users say they use a social networking site The Pew Research Center's Internet & American Life Project August 2011 Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
- 8. 70% of global consumers say online consumer reviews are the second most trusted form of advertising - an increase of 15 percent in four years. Nielsen’s Global Trust in Advertising Survey April 2012 Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
- 9. 92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising. Nielsen’s Global Trust in Advertising Survey April 2012 Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
- 10. Social Media is Always Changing But YOU Should be Consistent Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
- 11. Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
- 12. • Goals and Objectives BEFORE Social Media Strategy and Tactics • We take an integrated approach that starts with clearly defining how your business goals are to be achieved through your social marketing communications strategy. • We believe your online involvement is an investment. It needs to be considered a long-term strategic commitment, not a short-term experimental tactic. Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
- 14. Listening to social media is one essential way to begin learning more about your brand and how it’s seen. • Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
- 15. Triangle Business Journal (Last 6 months) Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
- 17. North State Bank Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
- 19. Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
- 21. Let’s Talk About Mobile
- 22. By 2015, 9 out of 10 consumers will have a mobile subscription 29% of travelers have used mobile apps to find flight deals 30% have used mobile apps to find hotel deals 15% have downloaded mobile apps specific to upcoming vacations 85% of leisure travelers use their smartphone while abroad 72% post vacation photos on a social network while still on vacation 46% check in to a location (Facebook and FourSquare) while on vacation 70% update their Facebook status while on vacation Angela Connor Twitter: @communitygirl LinkedIn: angelaconnor
- 23. Case Studies
- 24. The Ad Council – Feed the Pig Campaign
- 26. Echoview Farm – Annual Hops Festival Promotion
- 27. Today, I challenge you to… • Rethink your messaging • Become your own publisher • Find your audience. Go where they are. • Take the focus off of YOU • Engage: Don’t be afraid to ask questions and find out what your target audience wants and needs from you • Learn from others •
- 28. Discussion
Editor's Notes
- Look who we’ve done this work for. B2B versus B2CAdd Smith and Nephew
- Talk about how it has changes. Facebook brand pages, profiles, moderating comments, etc…Facebook has a new annoucnement every single day .
- At the core of your strategy –Clearly defining how your business goals are to be achieved through your Facebook marketing
- With social media, there is no one-size-fits all strategy for success. Before we make any recommendations, it is crucial that we understand your company or organizaation’s goals and objectives. Then, we develop a social media plan to firmly establish your brand online. We work tirelessly to ensure your brand is differentiated, compelling and relevant and drives not just awareness or interest, but engagement and dialogue.
- Use social media as a real-time research tool and to gain insights on a number or topics.
- Talk about how this also had influencer relations
- 2nd annual Hops Festival Twitter photo booth
- How are you delivering your message? Maybe people don’t engage because it isn’t interesting. Social media gives you many ways to do that. Alamance County is seeing some success with twitter, getting noticed by community and local media Seasonal flu vaccination awareness (this was a multi-health department media collaboration with Chatham, Guilford, and Randolph counties)Rabies Alerts (with confirmed cases of rabies in the county)Health Department eventsNews Releases and background information about the subject (i.e. County Health Rankings, Give Kids a Smile, and other important health topics)