Angel Fair Africa Brochure

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BROUGHT TO YOU BY SPONSORED BY
Sandton Convention Centre
Johannesburg, South Africa
Wed 25th – Thur 26th
September 2013
JHB’13JHB’13

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Half of the 20 fastest-growing
economies in the world are in Afri-
ca. Never before has the continent
been so open for business.
But according to Omidyar Net-
work’s recent research, investors,
partners and entrepreneurs strug-
gle to find each other to do deals.
So Artlogic has partnered with
Eric Osiakwan and Jamie Clyde to
create the Angel Fair.
Angel Fair is a new event that
brings together accelerators,
incubators and their emerging
businesses from across the Afri-
can continent and angel investors
to do deals.
In the morning session, each
entrepreneur will pitch their busi-
ness, giving investors the oppor-
tunity to prioritise those they wish
to meet.
In the afternoon, attendees
circulate to meet entrepreneurs
in order to explore investment,
business development and other
types of deals.
Conversations will continue as the
FNB Joburg Art Fair opens before
everyone finally moves on to the
infamous Art Fair After Party.
Artlogic is a sponsorship and
events company founded by Ross
Douglas and Cobi Labuscagne in
2004. It specialises in high-end,
boutique Fairs. Artlogic aims to
open up new markets and cultural
audiences beyond the reach of tra-
ditional marketing tools.
Jamie Clyde:
Jamie has founded or been part of
over a dozen start-ups in Africa,
Europe and Asia. Through his
business Crest Partners, he now
partners with corporates to create
new ventures outside their core
businesses.
Eric Osiakwan:
Technology entrepreneur from
Ghana who has founded and built
companies and organisations
including GNVC, GISPA, AfrISPA,
and many more. Eric is a Harvard
Fellow and a TED Global Fellow.
Omidyar Network is a philanthrop-
ic investment firm dedicated to
harnessing the power of markets
to create opportunity for peo-
ple to improve their lives. As of
June 30, 2013, Omidyar Network
has committed more than $628
million to for-profit companies
and non-profit organizations that
foster economic advancement and
encourage individual participation
across multiple initiatives. To learn
more, visit www.omidyar.com.
SUPPORTED BY:
The entrepreneurs from across
Africa have been nominated to
showcase their businesses by
Angel Fair’s partners.
The nomination of each business
is based on the following criteria
1. A strong team
Investors ultimately back peo-
ple, not businesses. The vision,
commitment, experience and
capability of the business founders
is therefore key
2. A great product
Angel Fair is open to all types of
entrepreneurial business, not
just tech. The product or service
must however have the potential
to scale and offer sustainability in
order to be attractive to investors
and achieve Angel Fair’s goal of
promoting employment
3. Already earning revenue or
with good potential revenue
We are not focusing on ideas or
business plans. There must be
an established business and a
product (even if only a prototype).
If there are no revenue streams,
there must be evidence of revenue
potential (e.g. distribution agree-
ments or letters of intent)
4. Can demonstrate market
traction
There should be evidence that
there is a demand for the product
with existing user and customers
Attendance to the event will be
strictly by invitation only.
Each attendee has been selected
on the basis that they are active in
the development of entrepreneur-
ial business in Africa and therefore
can be in a position to ‘Do Deals’:
INVESTORS:
ACTIVE ANGEL INVESTORS
VENTURE CAPITAL FIRMS
PRIVATE EQUITY FIRMS
CORPORATE FINANCE SPECIAL-
ISTS
GOVERNMENT AGENCIES
ADVISORS:
ACCELERATORS
INCUBATORS
LEGAL/ACCOUNTING
ENTREPRENEURIAL ADVISORS
CROSS BORDER SPECIALISTS

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Angel Africa List 6
Clak Impressions 7
Descasio Ltd 8
M-Changa 9
Metacog Labs 10
Solar Light Africa 11
Zege Technologies 12
Angel Hub 13
InAPP (Pty) Ltd - RealTimeWine.com & MyBEER.co.za 14
MySmartFarm Pty (LTD) 15
APPFRICA 16
Redcore Interactive 17
SliceBiz 18
Branson Centre for Entrepreneurship (SA) 19
Nutr-e-volution CC 20
Vuyo’s 21
CTIC Dakar 22
Xtreme Design and Engineering 23
Hasso Plattner Ventures 24
Bozza 25
InnovationHub 26
KIPH 27
Matayo Biofuels (Pty) Ltd. 28
Lagos Angel Network 29
Idea centric Global Systems Ltd 30
OTG Playa Entity, LLC 31
Pivot East: mLab 32
Ma3Route 33
SleepOut.com 34
SAB 35
Medical Diagnostech (Pty) Ltd 36
RetroNet 37
SABEF 38
Headboy Industries 39
Seed Engine 40
ChowHub 41
Cirqls.com 42
VC4AFRICA 43
ExpenZa 44
INDEX OF PARTNERS AND THEIR BUSINESSES

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INDEX OF BUSINESSES BY GEOGRAPHIC LOCATION
Ghana
Clak Impressions (Angel Africa List) 7
Solar Light Africa (Angel Africa List) 11
SliceBiz (APPFRICA) 18
Kenya
M-Changa (Angel Africa List) 9
Zege Technologies (Angel Africa List) 12
Ma3Route (Pivot East: mLab) 33
SleepOut.com (Pivot East: mLab) 34
Nigeria
Descasio Ltd (Angel Africa List) 8
Idea centric Global Systems Ltd (Lagos Angel Network) 30
OTG Playa Entity, LLC (Lagos Angel Network) 31
Senegal
Xtreme Design and Engineering (CTIC Dakar) 23
South Africa
Metacog Labs (Angel Africa List) 10
InAPP (Pty) Ltd - RealTimeWine.com & MyBEER.co.za (Angel Hub) 14
MySmartFarm Pty (LTD) (Angel Hub) 15
Nutr-e-volution CC (Branson Centre for Entrepreneurship - SA) 20
Vuyo’s (Branson Centre for Entrepreneurship - SA) 21
Bozza (Hasso Plattner Ventures) 25
KIPH (InnovationHub) 27
Matayo Biofuels (Pty) Ltd. (InnovationHub) 28
Medical Diagnostech (Pty) Ltd (SAB Foundation) 36
RetroNet (SAB Foundation) 37
Headboy Industries (SABEF) 39
ChowHub (Seed Engine) 41
Cirqls.com (Seed Engine) 42
ExpenZa (VC4AFRICA) 44
Uganda
Redcore Interactive (APPFRICA) 17

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INDEX OF BUSINESSES BY INDUSTRY
Agriculture
MySmartFarm Pty (LTD) (Angel Hub) 15
Manufacturing
Medical Diagnostech (Pty) Ltd (SAB Foundation) 36
Headboy Industries (SABEF) 39
Medical
Nutr-e-volution CC (Branson Centre for Entrepreneurship - SA) 20
Power
Solar Light Africa (Angel Africa List) 11
Matayo Biofuels (Pty) Ltd. (InnovationHub) 28
Retail
KIPH (InnovationHub) 27
Services
Vuyo’s (Branson Centre for Entrepreneurship - SA) 21
Redcore Interactive (APPFRICA) 17
Technology
Clak Impressions (Angel Africa List) 7
SliceBiz (APPFRICA) 18
M-Changa (Angel Africa List) 9
Zege Technologies (Angel Africa List) 12
Ma3Route (Pivot East: mLab) 33
SleepOut.com (Pivot East: mLab) 34
Descasio Ltd (Angel Africa List) 8
Idea centric Global Systems Ltd (Lagos Angel Network) 30
OTG Playa Entity, LLC (Lagos Angel Network) 31
Xtreme Design and Engineering (CTIC Dakar) 23
Metacog Labs (Angel Africa List) 10
InAPP (Pty) Ltd - RealTimeWine.com & MyBEER.co.za (Angel Hub) 14
Bozza (Hasso Plattner Ventures) 25
RetroNet (SAB Foundation) 37
ChowHub (Seed Engine) 41
Cirqls.com (Seed Engine) 42
ExpenZa (VC4AFRICA) 44

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ANGEL AFRICA LIST
PARTNER
Angel Africa is a network of angels and investors with a focus on achieving economic
prosperity on the continent by building and fostering through “mentor ﬁnancing”
investments into innovative African startups. To learn more, go to www.angelafrica.net
Eric Osiakwan
info@angelafrica.net
+23 324 4386 792
+27 844 5199 60

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CLAK IMPRESSIONS
CEO: Lenny Kweku Wosornu
Email:
lenny@clakimpressions.com
Website:
www.clakimpressions.com
Based in: Ghana
Industry: Technology
Founded: Aug 2012
Annualised turnover: $15k+
Current funding status:
Self-funded
We help African businesses create a strong online presence using
innovative social media and advertising software.
Back story:
The Clak Impressions team
participated in the 2012 Google
Online Marketing Challenge and
was awarded Best Online Market-
ing Team in Africa. After initially
starting as a consultancy, we saw
a gap in how African businesses
advertise online and manage
social media channels. With the
combined technology and busi-
ness leadership backgrounds of
our co-founders, we have now
evolved into a full service busi-
ness.
Proposition:
The value we provide is two-fold:
a) For advertising agencies, we
provide an intuitive way to service
their clients’ online advertising
needs with a dashboard that ag-
gregates all ads from all advertis-
ing platforms.
b) For high-end African business-
es, our social media monitoring
solution allows decision-makers
to listen to the conversations of
their potential clients and target
them with a customised solution.
Current market traction:
We have 15+ customers. Distribu-
tion channels include: advertising
agencies, our website, referrals
from Google Africa and sales
partners. We have 2 full-time
employees and 6 part-time.
PARTNER
Are you currently looking for
investment?
We are looking to raise $250 000
for software development, mar-
keting, and expansion into other
African countries.
What type of partnerships are
you looking for?
We seek to partner with adver-
tising agencies that will use our
software, as well as media houses
that are currently in the ofﬂine
advertising space.
We are looking for advisors with a
marketing background, software/
technology background, inter-
national expansion background,
entrepreneurial track record and
those who are inﬂuential in Afri-
can business. We are also looking
for Software Engineers to assist
with innovation and development
recommendations.

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DESCASIO LTD
CEO: Dele Nedd
Email: dele@descasio.com
Website:
www.descasio.com
Based in: Nigeria
Founded: Dec 2010
Annualised turnover:
$500,000 (half year)
Self-funded
Descasio is a leading Google Apps and cloud computing solutions pro-
vider - the bridge between cloud-based solutions and legacy systems.
Back story:
Given the huge cost of IT infra-
structure in Africa, founders Dele
Nedd and Femi Olugbesan sought
an easier way to implement high-
end IT solutions without the heavy
cost of hardware. We both saw the
recent take off of cloud computing
as a business opportunity that
could be exploited in the Nigerian
market. Established in 2010, Des-
casio Limited is now the foremost
cloud solutions provider in Nigeria
and Google’s only SMO Premier
Partner in West Africa.
Proposition:
Over the last 18 initial months
of operations, the company has
diversified its revenue services to
include the following:
- Google Email and Application
Services (GAPPS)
- Implementation and Support
Services related to GAPPS
- Cloud-based Solution Services
- Google African University Pro-
grams (GASP)
- Google and Online Advert Ser-
vices
- IT Related Project Management
Over $500 000 revenue was
earned at the half year mark
this year, with over $5M in our
sales pipeline. We look to reach a
revenue target of over $1M by the
end of our financial year. We have
over 100 clients across almost all
major industries in Nigeria and
have gained some key financial
services clients in Ghana, our first
expansion market. Descasio has
18 full-time employees.
investment?
We are looking to raise capital
for the continued growth of our
organisation, to allow for addition-
al staff as well as to increase our
marketing efforts. Our projected
business growth also hinges on
developing and selling cloud-
based applications. We require
funds to develop, market and
support these applications.
you looking for?
We would like to leverage expe-
rienced management expertise
to help drive efficiency in our
operations, and thereby hasten
the return on investment.
PARTNER
Dele Nedd (CEO)

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M-CHANGA
CEO: Kyai Mullei
Email: kyai@changa.co.ke
Website:
www.changa.co.ke
Based in: Kenya
Founded: Jan 2012
$20 000
VC Backed
M-Changa is a personalized and automated mobile phone platform that
enables efficient, end-to-end management of fundraising campaigns.
Back story:
M-Changa was created by Kyai
Mullei and David Mark to make
the process of fundraising more
efficient through technology. Kyai
is an IT and Social Entrepreneur
with over 7 years’ experience
leading information system design
and development. He manages his
own consultancy and co-founded
Kenya’s first development-focused
web portal (DevInfo Kenya). David
is a Mobile App Entrepreneur with
8 years’ experience implementing
IT infrastructure in developing
nations. His various achievements
include developing New York City’s
first crowdsourcing application for
parking.
Proposition:
M-Changa accepts donations via
mobile money and credit card,
and integrates social networks
into fundraisers. It has proven
its relevance with strong growth
figures and revenues, which
have sustained triple digit growth
month-on-month since launch.
Our immediate goal for the next
four quarters includes the rapid
growth of fundraiser numbers to
4 000+ and contributor numbers
to 40 000+. We charge a fee of
1.5% of the money collected
once a fundraiser is terminated.
There are additional charges for
engaging contributors, extending
fundraisers to social networks,
ordering web links to track
fundraisers online and other such
facilities.
The total number of users on
our platform at present is 9 448,
with 1 180 fundraisers. We have
so far collected $20 000+, with a
total revenue of $1 200. We have 5
employees.
investment?
In order for M-Changa to achieve
its product refinement and market
discovery objectives through
Q2 2014, we seek immediate
financing of $85 000. Based on
an evaluation of the anticipated
results of this effort, we will
require an additional investment
of $225 000 to bring the product to
profitability by the end of Q4 2016.
you looking for?
We are looking for strategic
partners in the mobile space,
specifically: mobile payment
platforms, traditional payment
platforms (credit card) and
financial institutions (banks and
co-operatives).
PARTNER
Kyai Mullei (CEO)

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METACOG LABS
CEO: Justin Germishuys
Email:
justingermis@gmail.com
Website:
www.bulltagger.com
Based in: South Africa
Founded: June 2012
0
Self-funded
Metacog Labs creates internet tools that augment thinking skills (such
as critical thinking and creativity) without the need for special training.
Back story:
Justin Germishuys studied
Psychology and Philosophy at
Stellenbosch University. He then
spent 5 years as a crisis counsellor
at LifeLine/Childline. His education
and experience provided him
with the insight that many of life’s
problems stem from inadequately
used minds. This does not refer to
a shortage of intelligence or talent
- most people already have all the
required mental abilities: what is
missing are the skills to monitor
and direct those mental abilities
properly. These skills are referred
to as metacognitive skills, and
one traditionally requires years of
education and training to acquire
them. Justin started Metacog Labs
to give people the beneﬁt of high-
level metacognitive skills without
the need for years of training.
Proposition:
Our product ‘No Bull’ enables
users to tag any internet
content that may be deceptive,
manipulative, irrational,
exaggerated, vague, confusing
or harmful. The No Bull tag-
interface employs principles from
cognitive science and cognitive
ergonomics in order to make it
easy and intuitive for users to
critically assess content and to
share their assessment with other
users. We envisage a world where
it is easier for everyone to be more
careful about what they believe
and more sensible about what
they do.
The core team consists of
developer, Mike Ocansey, and
founder, Justin Germishuys. We
have two additional part-time
volunteers and Eric Osiakwan as a
partner and advisor. We have been
through a few MVP iterations and
we have approximately 20 users
who are currently tagging internet
content and supplying feedback
daily. By the time of the Angel
Fair, we expect to have tagged
in excess of 1000 webpages.
PARTNER
Justin Germishuys (CEO)
investment?
Our investment requirement is
funding for approximately one
year ($300K).

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SOLAR LIGHT AFRICA
CEO: Mawuli Tse
Email:
mawuli@solar-light.com
Website:
www.solar-light.com
Based in: Ghana
Industry: Power
Founded: 1998
$1M
Self-funded
Solar Light aims to improve energy security and save the environment
with affordable solar backup power systems.
Back story:
For sixteen years, we have served
the Ghanaian market with solar
electric systems backed by lifetime
customer support. Our original
founder recently returned to the
company and is positioning us
for high growth and expansion
into West Africa. Since his return,
income has more than doubled to
about $1m from 2011 to 2012 and
is expected to continue increasing.
Plans are underway to introduce
new and innovative products in
addition to the baseline backup
systems. Our CEO, Mawuli Tse, is
an MIT trained engineer with over
20 years of engineering, sales and
business development experience
in software, ISP’s, renewable
energy and telecoms. He is
supported by a team of technical
and marketing professionals in
both Ghana and the USA.
Proposition:
We are a leader in the design and
installation of solar electrification
systems in West Africa. The
relationship with our customer
starts with a free evaluation
on site by one of our Energy
Consultants. We provide systems
and services for households,
offices, factories and various other
buildings and establishments. All
Solar Light’s systems are built to
last over 30 years.
We have serviced over 1 000
customers and have an installed
base of about 300 customers
in Ghana and other countries.
We currently have Solar Light
distributors in 5 countries.
PARTNER
investment?
We seek $2m in long term debt
or equity to drive the expansion
plan and position the company as
a leader in the renewable energy
space in Africa. Investments are
required in phases over two years
as new markets are rolled out.
Investors can exit via repayment
or equity sale.
you looking for?
We are interested in strategic
partnerships and local
representation, as well as advice
around financial planning and
management.
Mawuli Tse (CEO)

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ZEGE TECHNOLOGIES
Founders: Kariuki Gathitu &
Stella Njoki Kimotho
Email:
innovate@zegetech.com
Website:
www.mpayer.co.ke
Based in: Kenya
Founded: July 2010
$27 000
Friends/Family
Zege Technologies is a software company that builds ﬁnancial solutions
around mobile money and business management tools for Small and
Medium Enterprises in Africa and emerging markets.
Back story:
When working for Equity bank,
co-founder Kariuki Gathitu built
MKESHO, the ﬁrst ever mobile
money to bank integration in
Kenya. Kariuki saw the opportunity
to do the same for other banks,
and teamed up with Oscar
Njuguna and Stella Njoki (COO in
charge of Finance and Operations).
Our business has now grown
to enable SME’s to accept and
manage mobile payments, and
gives them access to system
solutions such as ERP, CRM and
POS that would previously only be
accessible to larger organisations
due to their cost. supported by a
team of technical and marketing
professionals in both Ghana and
the USA.
Proposition:
Mpayer is a mobile and web-
based software service that
enables businesses to accept
and track any form of payment,
whether mobile money or cash.
Further capabilities include:
backing up transactions, analysing
business transactions, analysing
customer development and
growth and engaging customers
intelligently. With Mpayer,
business owners and managers
that would not ordinarily have
access to these systems can now
run their businesses through
mobile handsets or tablets at a
low cost.
From January to June 2013, our
total income has been over $27
000 from our customer base of
over 70 businesses. We have 7
employees and our distribution
channels include online
subscriptions, Mpesa sign-ups,
sales agents and distribution
partnerships.
PARTNER
investment?
We are looking for $400 000 to
help us scale our business within
Kenya in the next year, set up the
Zege Headquarters in Nairobi and
enhance our marketing.
you looking for?
We are looking for sales and
marketing partners to help us
create an effective marketing
strategy, as well as advisors and
mentors from an entrepreneurial
perspective.
Stella Njoki Kimotho(CEO)

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ANGEL HUB
PARTNER
AngelHub is a Business Angel Investment Group that pools funding, expertise & net-
works from a diverse range of early-stage Angel Investors for investment in high-
growth South African ventures to accelerate growth & create value.
Brett Commaille
www.angelhub.co.za
info@angelhub.co.za
021 551 1269
Cape Town

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INAPP (PTY) LTD
Founders: Andy Hadfield
Email:
andy@realtimewine.com
Website:
RealTimeWine.com &
MyBEER.co.za
Founded: Feb 2012
$75 000
Private equity backed
Based on the success of RealTimeWine.com and MyBEER.co.za, InAPP
aims to use behaviour data to provide a pipeline into e-commerce for
various retail verticals.
Back story:
The company was originally founded
by Andy Hadfield to attempt to solve
3 problems in the wine industry:
(1) You drink a great wine, forget
what it’s called and can never find
it again (2) The supermarket wine
experience is the lowest converting
in-store experience and the most
daunting for consumers and (3) Wine
content targets the top 10% of the
market (the wine snobs) and ignores
the other 90%. The concept started
as a Twitter feed which morphed into
a blog. Soon, the blog had 7 writers,
raised an angel round (Michael
Jordaan / Mike Ratcliffe) and formed
a company.
Proposition:
We are aiming to build a platform
that provides utility to users in
various retail verticals, thereby
encouraging them to share
consumption and sentiment
data with us (for example: what
wine they drink, where, when,
how often - qualitative and
quantitative data about their
product experience). We then
leverage that data to aid product
discovery and create a pipeline
into e-commerce.
We are currently active in 2 verticals
(wine and beer), with beer being
headline sponsored by SAB.
-Real Time Wine:
We have 9 000 downloads and 3 300
users. This includes 30 000+ data
points on product consumption
and sentiment. We have an active
super influencer community (Real
Time Wine SuperFANS), with
paying brand members and a sales
conversion of around 15%. Our
SuperFAN ‘virtual’ events reach in
excess of 20 000 people per event.
We are 12 months old and have
extensive PR coverage and a total
marketing spend of $2K.
-MyBEER:
To date, we have 4 000 downloads,
1 300 users and 10 000+ data
points. We have an active
super influencer community
(#BeerHeroes Club). We are 6
months old and have a licence fee
of $5 250 per month.
PARTNER
investment?
We require $500K investment
to expand into further verticals
(baby, gourmet, and consumption
media such as books, DVDs and
gaming).
you looking for?
We are looking for a technical co-
founder.

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MYSMARTFARM PTY (LTD)
Founders: Wolfgang von Loeper
Email:
wolfgang@mysmartfarm.info
Website:
www.mysmartfarm.info
Industry: Agriculture
Founded: Feb 2012
Annualised turnover: n/a
Current funding status: n/a
MySmartfarm is ‘Windows for farmers’. It gives valuable, cost effective
and scientific real-time advice by consolidating information through a
high-tech agriculture management service on a cloud-based platform.
Back story:
Wolfgang von Loeper studied
International Business
Administration & Management
at the Zeppelin University, one of
Germany’s top 3 business schools.
In 2004, he took over the board-
governed family operations as GM,
with a staff of 25 to start up the
Wedderwill Wine Brand. During
this time he successfully raised
$4million as investment. 8 years of
farming and running the business
have given Wolfgang an excellent
understanding of the problems
the agriculture industry has with
using high-tech data. Eventually, his
experiences around these issues
became so frustrating that he
decided to form a solution: hence
the creation of MySmartFarm.
Proposition:
Based on ‘one view sees all
features’, our user interface is
developed by farmers with a
potent line of farm management
modules making complex data
easy, quick and simple to use.
We use the ICT to Go-Green for
an agri-economy: our system
is aimed at assisting farmers
with optimizing irrigation
and fertilization, as well as
pest and disease control. Our
product provides farmers with a
convenient tool to help produce
a healthier crop in a healthier
environment with less input.
MySmartFarm™ has submitted
two patents, is busy with a third
and has created a briefing manual
that outlines the research,
system architecture and coding
requirements. We are coding the
beta version and have a government
grant approval of over $170K. We
have conducted market research
with SEDA and have signed
contractual agreements with the
service providers of high-tech data.
PARTNER
investment?
We have raised capital to date of
$300K. We now require $350K (for
30% equity) to finalize the MVP
and launch the software.
you looking for?
We are seeking funding partners
with business acumen in
agriculture and ICT.

P16
APPFRICA
PARTNER
Appfrica is a ﬁrm which helps the world’s leading technology companies and inno-
vation centric organizations enter African markets. Appfrica offers creative program
design, market research and technical solutions, in addition to regional support in over
16 Sub-Saharan African countries.
Bahiyah Yasmeen Robinson,
Executive Director
bahiyah@appfrica.com
Uganda-USA
www.appfrica.com

P17
MYSMARTFARM PTY (LTD)
Founders: Livingstone Atwine,
Teddy Sondota, Collins Mugume,
David Madra
Email: stone@redcore.co.ug
Website: www.remit.ug
Based in: Uganda
Industry: Services
Founded: Feb 2013
Annualised turnover: $316
Self-funded
Redcore Interactive has developed remit.ug, an affordable, fast and safe
way to transfer money to Africa by delivering remittances straight to
mobile wallets.
Back story:
Redcore Interactive was founded
by four entrepreneurs who saw
the need to bring remittance costs
down while leveraging mobile
technology to achieve instant
delivery of funds to Africa. With our
combined experience in business
and product development, finance
and operations, communication
design, web and applications
development as well as extensive
work with African diaspora, we have
an experienced and inspired team
of leaders who share a vision of
improving money transfer services
for African diaspora around the
world.
Proposition:
To provide faster, more affordable
and safer money transfers by using
mobile phones and mobile wallets.
We aim to bring down money
transfer costs in Africa to 7% from
the current average of 11.8%.
Our current clients are by invite only.
We have had 18 pilot customers test
the system, sending a total of $3
200 to Uganda and earning us $316.
African diaspora sent about $60bn
back home in 2012, more than the
total foreign direct investment to
Africa in the same year. We believe
that the best way to grow this
business is through word of mouth.
Africans love to talk and to share.
We will also leverage social media,
adverts in Africa, sponsorship and
attendance of diaspora and media
conferences. There are currently no
employees.
investment?
We are looking to raise $20
000 initially to expand and
set up offices in Uganda. A
further funding round of $150
000 will enable us to license
our operations into the United
Kingdom, Canada and in a few US
states.
PARTNER
you looking for?
We are looking for a favourable
credit card processing company to
offer lower charges. We are also
actively seeking a banking partner.
With regard to business advisors,
we have identified a few in this field
but would be readily accepting of
any advisors willing to assist us in
moving this business forward.

P18
SLICEBIZ
Founders: William Edem Senyo
Email:
will.edem.senyo@gmail.com
Website: www.slicebiz.co
Based in: Ghana
Founded: Feb 2013
Current funding status: Private
Equity Backed
SliceBiz is a mobile and web crowd funding investment platform that pro-
vides funding for startups in Africa by leveraging the disposable income of
the rapidly growing African middle class (both domestic and diaspora).
Back story:
William Edem Senyo is an
entrepreneur whose experience
ranges from corporate to non-proﬁt
organizations. He is a recognized
young emerging business leader,
Kairos Fellow, Apps4Africa Winner
and an alumni of British Airways’
UnGrounded. Heather Cochran
has a Masters in Social Work from
Arizona State University. She moved
to Ghana to work as Chief Impact
Ofﬁcer at the Open University of West
Africa. In 2012, she joined a team
and won Startup Weekend Accra to
form SliceBiz.
Proposition:
SliceBizprovidesamobileandweb-
basedplatformthatcanbeusedby
anyonetomake‘microinvestment’
transactionswhilstensuring
maximumsecurity.Ourapproachis
toleverageinvestmentsofrecognized
businessleaderswhilstatthe
sametimekeepingthethresholdof
investmentslowenoughtospread
therisks.Startupscangetaccessto
awholenewfundingsourcewhich
aggregatessmallinvestmentsfrom
alargepoolof“accredited”investors.
Wewillbetargetinganalmost
uncontestedmarketandcreating
anewtypeofinvestor:theAfrican
Middle-ClassAngelInvestor.
Currentmarkettraction:
Weco-foundedHubAccrainApril
withtheOpenUniversityofWest
Africa.Werecentlyraised$35000in
seedfundingandarebusyworking
towardsproofofconcept.Weare
finalizingrelationshipswithKivaand
BarclaysUK,andwilllaunchinOct
2013atDEMOAfrica.Wehaveover
200entrepreneursreadytoengage
inourprocessandhaveseveral
reputableaffiliationssuchasThe
SandboxNetworkandGhanaAngel
InvestorNetwork.
Areyoucurrentlylookingfor
investment:
Werequire$45Kinvestment.If
ourcurrentplandeliversexpected
results,SliceBizwillbreakevenin
2014Q4afteratotalexpenditureof
$165Kandmovetopositivecashflow
by2015Q1.
PARTNER
you looking for?
We seek partnerships with African
payment platforms and pipeline
partners across African diaspora
groups. Angel Investor Networks
will be key to the growth of our
company. We also require advisory
board members with skills such
as investment banking, private
equity/venture capital experience
and legal knowledge. We’re actively
looking for mentors to walk us on
the path towards sustainability.
William Edem Senyo (CEO)

P19
BRANSON CENTRE FOR
ENTREPRENEURSHIP (SA)
PARTNER
The Branson Centre of Entrepreneurship is an initiative of Virgin Unite, the non- prof-
it foundation of the Virgin Group. It is a vital hub in the heart of Johannesburg and
provides practical Virgin- ﬂavoured business training, mentorship, access to business
networks and resources to bold, tenacious entrepreneurs who have taken the step of
launching a business but need help growing it.
Tracy Webster,
Tracey.Webster@bransoncentre.org
Braamfontein, JHB
www.bransoncentre.org

P20
NUTR-E-VOLUTION CC
Founders: Peter Luc Dielwart
Email:
peter@nutr-e-volution.co.za
Website:
nutr-e-volution.co.za
Industry: Medical
Founded: Jan 2009
Annualised turnover: $200k
Self-funded
Nutr-e-volution CC is a specialist medical nutrition company providing
disease speciﬁc nutrition for rare diseases and drug-resistant epilepsy.
Back story:
Peter Dielwart completed a
Bsc Hons in Biochemistry and
Chemistry in 2012, working on the
co-expression of human proteins
in E.Coli. He has since identiﬁed
a range of potential products for
the treatment of rare and serious
illnesses, through enzyme therapies
and special medications that correct
genetic defects by correcting the
assembly of proteins (cellular
machinery) produced by affected
individuals.
Proposition:
Nutr-e-volutionwasfoundedto
meetthespecialistsupplementand
nutritionrequirementsofpeople
bornwithmetabolicdeficiencies.
InitiallywestartedwithL-Carnitine
supplementsthatmetthepurity
requirementsofthesepatients.In
Nov2009,welaunchedaproductfor
thedeliveryoftheketogenicdiet.We
haveassignedagentsgloballyandare
currentlyregisteringtheproductin
LatinAmerica,theEUandtheUSA.
Wearedevelopingfurtherproducts:
a)Amedicationthatappearstotreat
PropionicAcidaemia
b)Productstotreatadiseasecalled
ALD
Salesgrowthhasbeenrobustover
theyears.In2009/2010weturned
overabout$42500;2011/12this
roseto$80000;2012/13to$120
000.Weexpecttogrowto$300000
bytheendof2013/14financialyear.
Theproductisdistributedalong
direct/maildistributionmethod,
relyingondoctors’referralsandthen
sendingtheproductdirectlytothe
patient.Wearecurrentlyupdatingto
aweb-baseddistributionmethod.
Internationalsalesaregenerated
throughagents.
investment:
Ourrequirementsareasfollows:
•$30Kperyearfor3yearstodevelop
thePropionicAcidaemiaproduct
•$100KforALDresearch
•$50Kfortheconsolidationof
productlines
PARTNER
you looking for?
We require international
distributors, sales partners and
business advisors, especially
with regard to guidance in
terms of contract structure and
management.

P21
VUYO’S
Founders: Mlindeni Kubheka
Email:
info@vuyos.co.za
Website:
www.vuyos.co.za
Industry: Services
Founded: Dec 2012
Self-funded
Vuyo’s is the only uniquely South African fast-casual restaurant. Our suc-
cess has encouraged an expansion into mobile food carts with an eye on
empowering young entrepreneurs in the local service industry.
Back story:
Vuyo’s was started by Miles
Kubheka, who was inspired by the
famous Hansa Pilsener advert –
‘Vuyo the “beeg, beeg dreamer”’.
Miles forged ahead with the creation
of the premier fast-casual Vuyo’s
Restaurant in Braamfontein. This
was the starting point from which
the Vuyo’s empire would expand.
Proposition:
WeofferSouthAfricancuisineina
cleanandmodernfast-casualsetting.
OurfoodisuniquelySouthAfrican
andyetworld-class.Webelievethat
wearetheleadersofaSouthAfrican
cuisinemovementthatempowers
entrepreneurs.SouthAfricaneedsto
createjobs.Ourbusinessmodelisto
advanceonthatmandate:wecreate
businesses.
Vuyo’sinitsinfancyhasachieved
10%month-to-monthgrowthin
revenue,aswellasconsistently
acquiringnewcustomers.We’ve
experiencedanincreaseinmarket
penetrationbybeingvisibleinboth
foodmarketsandatlocalevents.
Wehaverecentlypartneredwitha
leadingsupermarketretailerinthe
deploymentofourmobilecarts.
investment:
We seek an investment of $130K
for the roll-out of two company-
owned stores, to prove the
business model and move forward
with our franchise plan.
PARTNER
you looking for?
We are looking for advisors with
expertise in the restaurant/ service
industry, as well as experience in
the growth and development of
small businesses.

P22
CTIC DAKAR
PARTNER
CTIC DAKAR is an ICT incubator initiative of the Foundation of ICT Incubator Senegal,
FICTIS and the Organization ICT Professional OPTIC. We assist companies in their devel-
opment, growth and the expectation of their goals. We account today ﬁfteen entreprises
in business incubation and a dozen in the accelaration program. Our goal is to be a real
catalyst and promoter de l’innovation and entrepreneurship in Francophone Africa.
CTIC DAKAR is an ICT incubator initiative of the Foundation of ICT Incubator Senegal,
FICTIS and the Organization ICT Professional OPTIC. We assist companies in their devel-
opment, growth and the expectation of their goals. We account today ﬁfteen entreprises
in business incubation and a dozen in the accelaration program. Our goal is to be a real
catalyst and promoter de l’innovation and entrepreneurship in Francophone Africa.
Regina Mbodji,
regina.mbodji@cticdakar.com
0022 133 8899 360
Dakar, Senegal
www.cticdakar.com

P23
XTREME DESIGN AND ENGINEERING
Founders: Moustapha Ndoye
Email:
moustapha.ndoye@xtremesene-
gal.com
Website:
www.xtremesenegal.com
Based in: Senegal
Founded: Oct 2012
Self-funded
Xtreme Design has developed a cloud-based point of sales solution for
hospitality facilities.
Back story:
XtremeDesignandEngineering
wasfoundedbytwoSenegalese
engineersafterstudyingintheUS.
Ourinitialfocuswasoncustom
developmentforourclients’specific
needs.However,wesoonidentified
theopportunityforgrowthinthe
AfricanHospitalityandTourism
sectors.Thusweshiftedtomaking
ourownproductswhicharedesigned
toaddressthisparticularmarket.
Proposition:
Xtreme Design offers a suite of
applications and software for
the hospitality industry called
‘Teranga Hospitality Suite’. The
suite consists of a PMS (Property
Management System) and CRS
(Central Reservation System),
along with a variety of mobile
applications. Teranga is used as
the in-house guest management
system for hotels, as well as a
virtual menu and point of sales
system for restaurants.
Welaunchedthesesolutionsin
March2013,andhavealready
generated$50Kinrevenuefromtwo
clients.Wehavetargeted$200Kin
salesbeforetheendof2013.Anew
branchisbeingopenedinNigeria
tobetterservetheEnglishspeaking
partofWestAfrica.Wehavegrown
from4to11employeesinlessthan6
months.
investment:
We require $1.5 million to expand
our market internationally and to
ﬁnance further R&D, especially
with regard to new hardware
and software solutions for room
management in hotels.
PARTNER
you looking for?
We are looking for distributors
to help us expand our market,
as well as hospitality groups
and other companies to work on
R&D projects with us. We require
ﬁnancial management and
business development advisors to
help us structure the company as
we grow. A business professional
in the hospitality sector would
also be a great addition to our
team. Lastly, technical support
and technology partnerships are
welcome, notably to develop high-
level hardware/software solutions.

P24
HASSO PLATTNER VENTURES
PARTNER
Hasso Plattner Ventures Africa was launched in February 2008 by Prof Hasso Plattner,
cofounder of software giant SAP. HPVA invests in companies that have innovative offer-
ings - particularly in the areas of telecommunications, mobile applications, media and
software. Companies with international expansion strategies can beneﬁt from HPVA
international networks and the expertise of its management team, over and above the
capital investment.
Odette Pretorius,
info@hp-ventures.co.za
021 486 1060
Cape Town, South Africa
www.hp-ventures.co.za

P25
BOZZA
Founders: Emma Kaye
Email:
emma@bozza.mobi
Website:
www.bozza.mobi
Founded: Feb 2011
VC backed
Bozza is the first trusted mobile marketplace for Africa’s creative com-
munity to connect, collect and share content.
Back story:
Emma Kaye, one of the 15 most
powerful women in IT in Africa in
2013 according to ITNewsAfrica,
conceived Bozza to overcome the
difficulties African artists face
in showcasing their work and
connecting with potential fans,
particularly those without Internet
access or the funds to attend
theatres and art galleries. In Oct
2010, the proof of concept was
launched. 7 artists from Khayelitsha
and Alex made locally relevant
mobile video content. Within 3 days,
there were 40 000 mobile users and
within 3 months this number rose
to 170 000. This success proved that
these users are actively seeking and
engaging with local, contextually
relevant content. This was the
beginning of Bozza.
Proposition:
Bozza is a mobile platform that
gives African artists the opportunity
to publish their work, connect
with fans and establish a brand
for themselves. Artists are able to
create and share digital collateral,
merchandising and collectibles
via their mobile phones. Fans
can connect, collect and share
with their friends and community
through the Bozza marketplace.
We envision Bozza as the place to
discover the next generation of the
African creative industry.
Bozza is still in ‘startup phase’
as the 14 strong team builds the
business. However, during this
time we have gained 20K+ users
on the platform, with active users
on supporting portals such as
Mxit (75K users) and PepTxt (40K
users). Our official launch is mid-
December 2013.
Revenue models will be tested from
Jan 2014 in the form of live events,
content and syndication to 3rd
parties, and direct digital publishing
in USA and Europe for the diaspora
market. Distribution channels
include handsets, Samsung,
Blackberry, operators, Vodacom,
third parties such as Randcard,
social media such as Facebook and
Instagram, and key influencers and
tastemakers.
PARTNER
investment:
Bozza is looking for $1.5 – $2M in
funding.
you looking for?
We seek strategic partners in
East and West Africa, including
Francophone countries. We are
specifically looking for marketing,
distribution (access to operators,
handsets) and sales (access
to brands re sponsorships and
advertising) partners.

P26
INNOVATIONHUB
PARTNER
The Innovation Hub, Africa’s ﬁrst internationally accredited Science and technology park
and a full member of the International Association of Science Parks is a wholly owned
subsidiary of the Gauteng Growth and Development Agency. It was established by the
Gauteng Provincial Government through its Department of Economic Development to
promote socio-economic development and competitiveness of Gauteng through inno-
vation. Strategically located in Pretoria, Gauteng - South Africa’s executive capital and
‘smart’ Province - The Innovation Hub’s intelligent community has become a regional
centre of innovation and knowledge creation, linked to the fast moving world of global
interconnectivity. The focus areas for The Innovation Hub are ICT, Biosciences, Green
Economy and Industrials. Some of the programmes include the mLab, Maxum business
incubator, CoachLab, Gauteng Accelerator Programmes in Biosciences, Green, ICT and
Health Competitions, Climate Innovation Centre and Innov8 networking events.

P27
KIPH
Founders: Nathan van Zyl
Email:
nathan@kiph.co.za
Website:
www.kiph.co.za
Industry: Retail
Founded: July 2011
Self-funded
KIPH is an online retailer of exclusive, independent menswear.
Back story:
The idea for KIPH was inspired by
our travels through Asia, shortly
after we had completed an honours
in Business Management. We
quickly began to notice that the
way people in Asia shopped was
very different to SA - rather than
mainstream brands, they favoured
small ranges in limited quantities.
Returning home, we discovered
that there were similar brands in
South Africa, but very few people
are aware of them or have access to
them. Thus KIPH was born.
Proposition:
KIPH is an online men’s fashion
retailor that exclusively sources
and sells independent menswear
and is currently the only dedicated
online menswear retailer in
South Africa. We deal with
brands that have a strong sense
of the designer’s personality,
are handmade and not widely
available. We stay away from
mass-produced, mainstream
brands and work with brands that
are truly original. We offer free
shipping and returns for South
African purchases and ship our
products worldwide.
KIPH did approximately $10K
in sales in its ﬁrst year and has
shipped products to Taiwan,
Singapore, USA and Peru. We
sell exclusively through an online
store and have over 2 500 likes on
Facebook. We currently have 3 full-
time employees.
investment:
Our goal is to raise $100K in order
to grow our customer base to
50 000.
PARTNER
you looking for?
We are open to a business
partnership to help distribute
some of our imported brands and
to help drive growth both locally
and internationally. We are also
looking to access experience in
online retail.

P28
MATAYO BIOFUELS
Founders: Mr. Prince Skosana
Email:
prince@matayobiofuels.co.za
Website:
www.matayobiofuels.co.za
Industry: Power
Founded: Feb 2011
Other
Matayo Biofuels is an innovative green solutions company specializing
in the production of biodiesel and the supply of turn-key decentralised
biodiesel processing equipment.
Back story:
Matayo Biofuels came about in
response to the looming global
energy crisis and the decline
of crude oil reserves. We are a
member of the Southern Africa
Bioenergy Association (SABA)
and the Authorised Green Fuels
Dealer in the SADC region. The
Company was founded by Prince
Skosana who has 9 years’ market
research experience working
for the United Nations Industrial
Development Organization
(UNIDO) and a reputable ICT
consulting ﬁrm. Prince has
founded various successful
ventures, including NunuCom,
an ICT solutions company
which provided services to The
Presidency (RSA) and the National
Department of Health amongst
others. Prince is the 2009 National
President of Junior Chamber
International South Africa.
Proposition:
We supply high quality biodiesel
(an alternative to fossil diesel)
and world-class decentralised
biodiesel processing equipment
through an integrated business
model which ensures energy
security, environmental
preservation and social economic
development.
Biodiesel production: We have a
daily production capacity of 2 500
litres and have 2 customers at
present.
Equipment supply: We currently
have 2 customers. Demand is
growing rapidly following the
release of mandatory blending
regulations (5% blend on biodiesel)
by the Department of Energy in
August 2012.
We have 7 employees.
PARTNER
investment:
We are looking for an investment
of $350K.
you looking for?
We are looking for partners in
sales, marketing, agriculture and
chemicals. We also seek access to
the fast food industry (the highest
producers of used cooking oil),
and are looking to forge strategic
business relations.

P29
LAGOS ANGEL NETWORK
PARTNER
Lagos Angel Network (LAN) is an exclusive network of Angel Investors providing early
stage, seed funding and mentoring to start-up entrepreneurs. With a focus on growing
“Silicon Lagoon” (the Tech ecosystem in Lagos), LAN is the ﬁrst members-only network
created to ﬁnance start-up and early-stage businesses in Nigeria.
Tayo Balogun,
tayo.balogun@lagosangelnetwork.com
+2347064367333
Lagos, Nigeria
www.lagosangelnetwork.com

P30
IDEACENTRIC GLOBAL SYSTEMS
Founders: Silas Okwoche (CTO),
Oladimeji Obimakinde (COO)
Email:
silas.okwoche@ideacentricglob-
al.com
Website:
www.ideacentricglobal.com
Based in: Nigeria
Founded: Dec 2010
Friends/family
Ideacentric leverages world class hardware technology to design and
develop lower-cost mobile and connected devices for the 1st mobile
generation of Africa.
Back story:
Ideacentric began pre-2010
designing web apps for SMMEs.
In mid-2011, we were inspired
to exploit mobile devices by
observing the challenges faced
across African society. Lower
income levels, power shortages
and low PC use in Africa are not
adequately addressed by generic,
global mobile products and are
hence a poor fit for the African
market.
Silas Okwoche’s background is
in Chemical Engineering and
Enterprise Software Technology.
He has extensive experience as
a developer and consultant for
diverse organisations, including
the Ministry of Education. Dimeji
Obimakinde has a Masters in
Architecture and is the founder of
an architecture, construction and
logistics firm.
Proposition:
We want to meet the youth-
driven demand for quality mobile
productivity tools encapsulated
in the modern smartphone.
Nigeria is currently 95% feature
phone dominated, thus a huge
opportunity exists for low-cost,
high-quality smart phones. Nigeria
alone has over 60 million people
in the youth segment. No home-
grown phone company currently
exists. We have taken up this
challenge by leveraging world
class hardware technology made
by Qualcomm and OS software
technology made by Google. We
are now adding ‘relevance’ to
our design via local languages/
content, desktop convergence,
power optimization, cloud services
etc. These value-additions boost
profitability and ensure uniqueness
for our smartphone called ‘Nerve’.
We have developed market-
ready prototypes and have solidly
connected our manufacturing and
product supply end via global OEM
partnerships. We are currently
priming the demand to come our
way through partnerships with
telecoms carriers.
investment:
We are seeking $900K in seed
funding to complete some NRE
payments, P2P/AR/Big-data
application development, OS
localization for West African
languages and production of the
first batch of units.
PARTNER
you looking for?
We seek key business partners in
marketing, sales and distribution,
and a Chief Marketing Officer with
strong industry experience. In the
long term, we hope to connect the
continents’ front-end of consumer
electronics to real back-end
value additions for raw minerals
like Silicon/Niobuim. Finding key
advisers to guide us on this plan
will be a great benefit.

P31
OTG PLAYA ENTITY
Founders: Modupe Ajibola
Email: modupe@otgplaya.com
Website: www.otgplaya.com
Based in: Houston, TX
Founded: Oct 2011
Other
We deliver digital content seamlessly in ‘broadband-challenged’ environ-
ments using our proprietary platform.
Back story:
OTG Playa was started out of a
need to provide digital content
access in developing countries,
speciﬁcally Nigeria. Current digital
access in Nigeria is unreliable
and prohibitively expensive for the
average citizen. Modupe Ajibola,
the inventor of the OTG Playa
platform, has over a decade of
experience in the semiconductor
industry, with expertise in design
and product development. He is
the founder and CEO of Vision
Invent, a technology company
specialising in design and
manufacturing solutions.
Proposition:
For end-users, OTG Playa’s
platform includes a network of
devices and tablets that enables
people to access digital content
without necessarily going online.
Wherever an OTG Playa hotspot
is deployed, curated content is
accessible within a mile radius on
any IP-enabled device, including
mobile phones and tablets. This
adaptable learning platform is
changing how students learn. For
content providers and advertisers,
OTG Playa offers the ability to
expand their reach into market
segments that were previously
unreachable due to connectivity
constraints. (We estimate this
market to be 700 million in Africa
alone).
We are successfully piloting
connectivity at 7 locations in Lagos,
Nigeria, and plan on securing
about 150 locations by the end of
2014. We recently signed an MOU
with the Lagos State Government
to deploy OTG Playa Learning and
to distribute education content
digitally. We are the winner of the
2012 ADM II Grant and the recent
winner of the 2013 LLGA Grant in
partnership with the City of Lagos.
investment:
We are seeking a total funding
of $1million to (a) roll out a
network of 200 hotspots in Lagos
(b) create an effective marketing
and branding strategy (c) further
product development and (d) fund
business operations.
PARTNER
you looking for?
We are looking for distribution
partnerships in Lagos to deploy
the OTG Playa Kiosk on a franchise
basis. We also require strategic
advisors, ideally those who
understand the dynamics of doing
business in developing countries,
speciﬁcally Nigeria.

P32
M:LAB
PARTNER
m:lab East Africa is a regional mobile applications laboratory for East Africa. Its services to
mobile entrepreneurs in the region include business incubation, developer training, appli-
cation testing, ecosystem building and market research. m:lab East Africa also organizes
events to showcase the region’s mobile entrepreneurship progress and to advocate for the
growth of the sector. m:lab East Africa stems from a consortium comprising iHub, eMobilis
Technology academy, World Wide Web foundation and University of Nairobi.
John Kieti,
john@mlab.co.ke
+254724431631
Nairobi, Kenya
www.mlab.co.ke

P33
MA3ROUTE
Founders: Laban Okune Anunda
Email:
laban.okune@ma3route.com
Website: ma3route.com
Based in: Kenya
Founded: Aug 2012
Self-funded
Ma3Route is a mobile/web/SMS platform that crowdsources transport
data to provide users with information on directions, traffic and driving
reports.
Back story:
Nairobi, like many fast-growing
cities in developing countries,
does not have freely available and
trustworthy information covering
directions, traffic and public
transportation. Democratizing
such information will enable
citizens to make more informed
decisions about the best routes
to use when transiting around the
city. The founder of Ma3Route,
Laban Okune, graduated with a
degree in computer engineering
in 2008. Pounding pavements
looking for a job, he would get lost
as he dropped his resume off at
office after office and wished there
was an easier way to know which
matatu (public transport) routes
to take. The only option to help
him at the time, Google Maps, did
not have enough local information
and did not work on his basic
phone. This is where the seed for
Ma3Route was planted.
Proposition:
Ma3Route aims to make traveling
easier and bring sanity to the
roads by informing users of city
planning and transport regulation
in emerging economies through
the provision of transport data and
trend analysis.
The only existing solution to Kenyan
commuter pains, Ma3Route
currently has 20 000+ posts on the
platform, 1 200+ downloads from
the Google Play Store, more than
6 million serviced requests and 5
000+ followers on Twitter. In our
11 months of existence, we have
been ranked the third most useful
social media initiative in Kenya by
the Daily Nation ZuQka magazine
and recently won Best Startup
in the Mobile Utility Category at
Pivot East 2013. Ma3Route is also
amongst the startups in Kenya
selected to work with IBM in its
Global Entrepreneur program. With
this base of citizen support, we have
been able to attract advertisers -
both in-app and on SMS. We have 4
employees.
PARTNER
investment:
We are looking for $100 000 in
exchange for 15% stake in the
company.
you looking for?
We are looking for marketing and
sales partners who can assist us in
expanding the reach of Ma3Route
both in Kenya and across Africa.
We are also looking for partners
who work across Africa to help
scale our product, e.g. mobile
network operators. Lastly, we
seek mentorship around business
strategy development.

P34
SLEEPOUT.COM
Founders: Johann Jenson
Email: j@sleepout.com
Website: www.sleepout.com
Based in: Kenya
Founded: 2012
VC backed
SleepOut connects travellers with hosts and their empty beds, from
hotels to holiday homes to all-inclusive resorts.
Back story:
Mikul and Johann were introduced
while they were still working on
their respective projects (Eat Out
and Lamu.org). Paul Schwarz
joined the team in October 2012
as coder extraordinaire. When
Lamu.org netted USD 20k in a few
months, Johann left his UN job
in Nairobi and the family tradition
of running hotels, to pilot a new
breed of booking service. Going
on the premise that a guest just
wants a place to sleep, SleepOut
provides a booking engine that is
user-friendly enough for a peer-
to-peer host and ﬂexible enough
for a hotel sales manager.
Proposition:
SleepOut.com makes booking
accommodation easier. Our unique
SMS-driven booking process is
tailored for those off-the-grid
destinations, connecting both
commercial and peer-to-peer
hosts with guests and agents. We
are currently piloting our BETA
service in East Africa. SleepOut is
the region’s most comprehensive
booking engine, featuring 2 000+
listings in Kenya alone. We offer
all types of accommodation, from
beach huts to house rentals to all-
inclusive resorts.
Our Kenyan site was built to prove
that this was a viable business
model. Over the past 12 months
with a shoestring budget we’ve
managed to grow our user base
to over 10 000. We now have 2
000 accommodation listings and
around 100 000 monthly visitors. We
launched an online travel magazine
focused on Africa and the Middle
East (http://www.sleepout.com/
nomad); and we’re just about to
launch the BETA version of our
global product, focused on Africa
and the Middle East: SleepOut.com.
We have 14 staff based in Nairobi.
investment:
SleepOut is seeking a Series A
investment of $1 million to see the
company expand into 10 countries
across Africa and the Middle East.
PARTNER
you looking for?
We are looking for strategic
investors with networks in our
target markets in Africa and
the Middle East. There are also
positions available on our advisory
for individuals with experience in
travel/tech and fundraising. We are
always looking for assistance in
solving our logistics issues relating
to banking, accounting and legal.

P35
SAB
PARTNER
The SAB Foundation aims to contribute to the development of a culture of entrepreneur-
ship through supporting the growth of a critical mass of micro (small and medium-size
businesses), developing entrepreneurial role models, running high-growth businesses and
stimulating, rewarding and investing in social innovation.To this end, the SAB Foundation
currently runs three programmes:Tholoana Enterprise Fund, Growth Fund and Social
Innovation Awards.
Nicola Jowell,
Nicola.Jowell@za.sabmiller.com
+27 21 658 7373
Cape Town, South Africa
www.sab.co.za

P36
MEDICAL DIAGNOSTECH
Founders: Ashley Uys
Email: j@sleepout.com
Website: www.medi-tech.co.za
Industry: Manufacturing
Founded: 2010
Self-funded
Medical Diagnostech manufactures lateral flow diagnostic test kits for
Africa in Africa.
Back story:
Medical Diagnostech (Pty) Ltd
(MD) was established in 2010 by
biotechnologist, Ashley Uys. We
are a manufacturer of lateral flow
diagnostic test kits for drugs-of-
abuse, HIV, malaria, pregnancy
and ovulation/fertility.
Proposition:
We develop and manufacture
diagnostic test kits for Africa in
Africa , one of only two ‘complete’
manufacturers on the continent.
Our test kits are based on our
own secret formulations which
cannot be reverse-engineered. Our
development capability enables
us to develop first-to-world
products at a low cost without
compromising the quality. Our
highly sensitive malaria test kit can
distinguish between the different
strains of malaria and can indicate
whether or not the treatment
administered is effective. On
average, we retail this test kit
for USD 0.50 each, which makes
it accessible for the low-socio-
economic environments.
We are growing at about 30% per
annum. Our current turnover is
around $500k per annum.
investment:
We are looking for an investment
of $300K to facilitate research
and development, as well as
expansion plans.
PARTNER
you looking for?
We’re looking for business
partners to add value to our
current operations, including
marketing, sales, distribution and
suppliers.

P37
RETRONET
Founders: Lloyd Lopes
Email:
lloydlopes@retromod.co.za
Website: www.retronet.co.za
Founded: June 2008
Private equity backed
RetroNet has developed a unique technology which can provide low cost
wireless Internet access and telephone services.
Back story:
Internet access in South Africa is
expensive, exclusive and poorly
supported. There is a massive
demand for low cost, reliable
Internet access. The laying of new
undersea cables is expected to
lead to a 30% increase in local
broadband take-up. Our business
will move into this space.
RetroNet has a completely new
approach to the building of a
telecoms network. We use our
own wireless mesh technology in
conjunction with its proprietary
wireless controller dashboard and
billing system. We are currently
looking to sell Internet access
at only R25 per GB at 2Mbps, all
inclusive, prepaid and no lock-ins.
Proposition:
We have developed a system which
can handle low cost, high volume
Internet access provision. This is
a world ﬁrst. Our development on
the system is ending and a rollout
phase is now being entered into.
We propose to sell affordable
Internet access at R25 per GB
all-inclusive to those who have
until now been excluded from the
market.
We are currently coming out of
the development stage, and have
a network consisting of 10 access
points and 60 customers. Revenue
is small but growing. We are
funding the rollout with our own
money.
PARTNER
investment:
We are looking for between $300K
and $500K to complete the initial
product rollout.
you looking for?
We are currently looking for
resellers for our Internet access
product, as well as support in the
area of accounting/compliance.

P38
SABEF
PARTNER
The South African Black Entrepreneurs Forum(SABEF) is a Non Proﬁt Company (NPC)
with a mission to Promote, Inspire, Grow entrepreneurship though value creation and
adding impact towards developing black SMEs. It’s an integrated forum with a model of
partnerships with other NPCs, incubators, private and public sector entities that have the
core competency to develop the black SME sector. SABEF stands to facilitate the entry
and participation of its entrepreneurs into key sectors of the South African economy.
Vuyisa Qabaka,
chief@abaphumelelibc.co.za
+27 72 354 4630
www.sabef.org.za
The South African Black Entrepreneurs Forum(SABEF) is a Non Proﬁt Company (NPC)
with a mission to Promote, Inspire, Grow entrepreneurship though value creation and

P39
HEADBOY INDUSTRIES
Founders: Ludwick Marishane
Email: Lmarishane@headboy.org
Website: www.headboy.org
Industry: Manufacturing
Founded: 2009
Self-funded
Headboy Industries is an innovative idea-development company that is
currently marketing its DryBath® Bath-Substituting® skin gel.
Back story:
DryBath® is the world’s first
germicidal Bath-Substituting®
skin gel. It is a proprietary blend
of cleansers and moisturisers.
We designed this product to
provide better hygiene to the 2
billion people globally who do not
have adequate access to water
and still use the traditional and
inconvenient bucket-bathing
method. It was also designed to
offer an alternative to affluent
households, allowing them
to use less water or maintain
personal hygiene in situations of
low water-availability. DryBath®
can also be used for camping,
soldiers in the field, prisons or
disaster relief charities.
Proposition:
DryBath® is a truly novel skin
gel, because it is the first and only
skin gel to be made to substitute
bathing for the common man.
We sell DryBath® as a premium
product to institutional clients
(prices starting at US$2 per
sachet) and affluent household
consumers. This allows them to
subsidise the price of DryBath®
for the poor to as low as US$0.2,
or for free to some of our charity
partners. In terms of product
retailing, we are open to discussing
distribution deals or licensing
the global retail rights to large
multinationals. The institutional
clients we are focused on are
armies, disaster management
agencies, airlines, hotels and
prisons.
Our company revenues (FYTD)
is $50k. We have 3 major clients
and 2 full-time employees (almost
everything is outsourced). All our
products are exported at present
and we have no major South African
clients.
PARTNER
you looking for?
We are in the process of closing
distribution agreements for
different geographic regions. We
are offering 5-10% commission on
referrals to institutional clients that
lead to a closed sale. We are also
looking for partners experienced in
exporting and tendering for large
government contracts, as well as
general advisory support.

P40
SEED ENGINE
PARTNER
Seed Engine is a business Accelerator. We host and operate a maximum of 10 kickass
startups twice a year for 3 months each. Each innovative startup is provided with intense
mentorship and coaching, workspace, seed capital and the unique opportunity of pitching
at Demo Day. The Demo Day event is hosted at the end of each programme and is attend-
ed by angel investors, venture capitalists, family offices and private equity firms who are
looking to invest further and facilitate the growth of the underlying startups. Currently, we
are accelerating an incredible group of visionary entrepreneurs and their startups through
our second programme. Investors are welcome to get involved and gain entrance to future
Demo Days, just find us on www.seedengine.co.za!
Marc Elias,
marc@seedengine.co.za +27112626858
www.seedengine.co.za

P41
CHOWHUB
Founders: Ismail Dhorat
Email: ismail@chowhub.co.za
Website: www.chowhub.co.za
Founded: Feb 2013
Other
Chowhub is a mobile restaurant discovery platform that allows you to
seamlessly place orders online from local restaurants based on your
location.
Proposition:
We enable the public to order
online from restaurants in
under an hour via an automated
ordering process. This serves
to increase the establishment’s
efﬁciency and connect them with
a hub of hungry customers. The
transmission of orders to the
restaurant is fully automated
and the platform caters for both
delivery and pickup orders.
ChowHub charges a commission
rate of 8 - 14% on each order
sent to the restaurant.
We have a total of 193 orders to
date, and 312 users. We currently
have 15 restaurants taking online
orders.
investment?
We are looking to raise a seed
round of $100K.
you looking for?
We are looking to partner with
franchises. We are also seeking a
sales and marketing advisor.
PARTNER

P42
CIRQLS
Founders: Mark Karimov
Email: mark@cirqls.com
Website: https://cirqls.com
Founded: March 2013
VC backed
Cirqls.com is an online marketplace that connects buyers and sellers
using trust within their social circles.
Back story:
Cirqls.com was created in
response to the lack of trust many
consumers have in shopping
online, and the challenge of
creating adequate internet
presence for online stores.
Our solution was to provide a
platform which addresses both
of these issues by taking care
of the technology, payment
methods, marketing tools and
security, so that sellers can
focus on their core business:
their products. Mark Karimov
has 10 years’ experience in tech
product development and start-
ups. Donovan Solms is an expert
in distributed high-load systems
and a pioneer in the multi-touch
tech space. The team has worked
together for 4 years on developing
high volume mobile marketing
systems.
Proposition:
Buyers gain conﬁdence purchasing
products when they are connected
with sellers in their social circles
(Facebook, Twitter, LinkedIn,
etc.) and friends of friends with
up to 3 levels of separation. On
Cirqls.com, users can choose to
follow buyers, sellers and stores.
The stores can create impactful
online storefronts where they
can promote their products and
expose their brand to the Cirqls.
com community. This allows
them to reach a bigger market:
not only through their existing
customers, but customers’ friends
and connections via social circles.
Through our unique algorithms,
we can analyse users’ interests,
likes and other information from
social proﬁles, thereby predicting
and suggesting what they would
more likely purchase.
Currently, we have 1 657 users
registered (100% month-to-month
growth). We’ve opened 105 stores
and loaded 780 products. Credit
card transactions are starting to
take place.
PARTNER
investment:
We are currently undergoing due-
diligence with an Angel Investor to
raise $200K.
you looking for?
We are looking for a CMO, sales
person and developer. An advisor
in the e-commerce space would
be highly appreciated, and we are
always open to further networking
and business advice.

P43
VC4AFRICA
PARTNER
VC4Africa.biz (Venture Capital for Africa) seeks to connect Africa’s most promising entre-
preneurs with the resources (knowledge, network and capital) they need to realize their
potential. VC4Africa is the largest online community of venture capitalists, angels, men-
tors and entrepreneurs dedicated to building game changing companies on the continent.
More than 1200 entrepreneurs have been screened from over 40 African countries. The
ventures on VC4Africa are early stage and require investments between USD $10K and
USD $1 million. The primary sectors include web, mobile, clean tech, renewable energy,
sustainable agriculture, education, food, housing and health care, amongst others. Listed
entrepreneurs have access to free online tools, mentorship opportunities and private deal
rooms. Accredited investors registered as part of the VC4Africa Investor Network are able
to see which screened ventures are fundraising, track their progress and review private
documents. The community has members in 159 countries and meetups have been hosted
in more than 50 cities around the world. Join the movement and lets change the world.
Ben White,
ben@vc4africa.biz
Amsterdam, Buea, Nairobi,
Cairo and DC.
www.vc4africa.biz

P44
EXPENZA
Founders: Gabriel Roux
Email: ghroux@gmail.com
Website: www.expenza.com
Founded: 2011
Self-funded
ExpenZa is a simple and user-friendly mobile application for managing
personal finances.
Back story:
The idea for ExpenZa started
when Richard Barry found
himself struggling to reconcile
his monthly budget with his
actual financial position. It was
the process of SMS banking that
finally inspired the solution, and
ExpenZa the mobile application
was born. Richard is an
experienced mobile developer and
technical leader, driving a talented
team of developers in Polymorph
Systems.
Proposition:
We simplify the process of
budgeting by giving our customers
a tool that requires minimal effort
to maintain. To our business
clients, we offer a platform to
market coupons, vouchers,
discounts and other forms of
value-added services to our
customers based on their income,
gender etc.
We have over 32 000 downloads of
our application. Our App is available
in the Android App store (Google
Play Store) and in the Blackberry
App World. We generally use the
App stores as our distribution
model as we are a mobile
company. We have 4 directors and 5
employees at present.
investment:
We are interested in securing
investment for further
development and marketing. We
are currently in conversation with
CorCulture and the offer on the
table (based on the financials,
current client base and existing
product) is 20% equity for $800K.
PARTNER
you looking for?
We are seeking strategic partners,
as well as avenues where we can
up-sell products to our member
base.

P45
CONTACT US
Contact us if you have any queries: www.angelfair.net
Emily Sloan: info@angelfair.net
Jamie Clyde: jamie@jamieclyde.com
Eric Osiakwan: ericosiakwan@me.com
Ross Douglas: ross@artlogic.co.za
Cobi Labuscagne: cobi@artlogic.co.za

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