Location3 Media's video production department was honored with a Bronze Telly Award for their digital video "Local Search Traffic", which featured innovative clickable technology. The video shows small business owners how to optimize their local listings and develop an online local advertising campaign. This marked the first integration of clickable technology with the Brightcove Express online video platform. Location3 was praised for their creative use of this interactive technology in telling the story.

1. FOR IMMEDIATE RELEASE
DENVER, CO – September 28, 2011— Location3 Media’s emerging video production and optimization
department has already scored a nod from one of the film industry’s top awards. Location3 and production
partner LIGHTGROUP were honored with a Bronze Telly Award for “Local Search Traffic,” a digital video
featuring innovative clickable technology.
With nearly 11,000 entries from all 50 states and numerous countries, the 32nd annual Telly Awards event was
very competitive. Telly Awards are the premier recognitions created to honor outstanding local, regional and
cable TV commercials and programs, web commercials, videos and films.
The video, which shows small business owners how to optimize their local listings and develop a successful
online local advertising campaign, lets viewers click on tagged objects to reveal enriched, interactive content.
Location3 was the first in the United States to partner with U.K.-based wireWAX for this plug-in. Additionally,
the production of “Local Search Traffic” marked the first integration of this clickable technology with the
Brightcove Express online video platform.
“The innovation of this technology is apparent in the fact that the Telly judging panel was confused about our
submission. They were used to getting DVDs and the fact that our submission only included a link hosted on
Brightcove was a first,” said John Evans, vice president of business development for LIGHTGROUP.
“Local Search Traffic” was a true team effort. Video Manager Nathan Evans wrote and directed the piece;
Director Erik Whaley wrote the original score; and many other Location3 staff and family members helped with
production and filled in as extras. . “Local Search Traffic” also received a 2011 Silver Key Award from the
Colorado Chapter of the Business Marketing Association (BMA), a national organization that unites
professionals who specialize in B2B marketing and communications.
Nathan Evans reflected that, “Writing and directing for this technology is a unique challenge. The interactivity
adds greatly to the viewing experience, but requires thoughtful integration into the story. I’m pleased with how
we creatively leveraged the technology and to be recognized by the Telly Awards.”
Founded in 2001, Colorado-based LIGHTGROUP is a digital media company creating innovative online video
solutions designed to raise awareness, generate leads, reduce marketing costs and increase revenues.
Watch the award-winning video here.
For more information on Location3 Media and the Telly Award, please contact Angie Pascale: apascale@location3.com |
720.881.8528 | @angiepascale.
About Location3 Media
Location3 is a digital marketing partner built to improve the findability and performance of consumer and multi-unit retail brands
through enterprise-level and local digital marketing solutions. Founded in 1999 and located in the heart of Denver, Location3 has a
staff of 65 full-time employees who service global, national and local brands. More than half of Location3’s client base has worked
with the agency for at least three years, as Location3 improves the findability and performance of every client they partner with. .