Olá Apresentação Lovemarks em inglês. Por favor, revisem para mim antes de destinarmos à Suécia

1. P O E TM BT CL V M R S
R JC O I E OE AK
A walk that takes the customer's heart

2. Created in 2004, by Kevin
Roberts, Lovemarks
concept that defines the
relationship between the
brand and its
stakeholders should be
treated the same way we
treat family and friends.

3. A Lovemark is one that
transcends the limits of
the rational. These are
brands that have the
capability to be tattooed
on their customers.

4. When they reach that
point, cease to be
customers to become
fans, so passionate
extreme and even
inexplicable.

5. All brand or company can be loved.
The secret is to make differently and deliver love.
Actually comment on youtube:
“When I visit my mother during my breaks from school, we go here once or twice a week, and I truly love it. That's the exact ro

6. O r rj t a b sdo fe a pls
u po c ws ae n iv m in ilr
e a
o L vm r .
f oe aks
Passion Inspiration Intimacy Respect Love

7. P sio
as n
MobitecMe
Only those love who have love to give.
And to have love, you must have purpose. To take
to the streets our best feelings, we need to sow in
our passion for brand teams. For this let us be clear
where we want to reach and align the Organization's
goals with each person.
Through concatenated and continuous actions, will
develop a sense of ownership among Employees of
all units MOBITEC.
We will have integration activities and
professional development, including awards as
the best, short trips to other units MOBITEC
the work and leisure.

8. P sio
as n
• MobitecMe / Purposi
• Execution: HR and Marketing Sectors
It is not success that leads to enthusiasm. Enthusiasm is what
leads to success! But enthusiasm is the engine of the Purpose.
Life purpose, objectives, is what moves us toward our goals. So
​
we need to "decode" principles and values of the company, so
everyone can have a clear answer when questioned about it.
We're talking about a single word, strong and meaningful for
everyone. We will translate and publish the Purpose of each unit
MOBITEC to be a "north" common to all. But there may be
dissonant people of our goals, so we get the alignment of
personal and professional goals of each employee, using a
specific methodology.
Those whose goals are distant or not aligning, advise looking for
another activity.

9. P sio
as n
MobitecMe / Purposi
Execution: Marketing Area

10. P sio
as n
MobitecMe / Ownership
Execution: HR Area
Defined and properly aligned goals, and then we will negotiate to
establish performance indicators for each sector individually, but
we'll take everyone to know the upstream and downstream.
Knowing the work of our colleagues who feed industry, as well as
those who depend on our work, will create a new atmosphere of
responsibility with others, and help resolve conflicts.
Annually premiaremos the top two from each branch with the
Trophy Colleague Legal, chosen by managers and colleagues
criteria dedication, results and collegiality. The winners will be
short trips abroad (one week) for host cities MOBITEC units,
which participate in training and know colleagues for two days,
and enjoy rides and tours in the other.

11. I pa n
n irt
s io
Mobitec Aboard
To generate inspiration in our teams and clients, we create the caravan MOBITEC, a home team trained and
prepared for a visit to the workshop-type customers, focused on technical, engineering and maintenance, which
will offer lectures and motivational techniques, fun and information culminating with the offer of a typical and
delicious dinner. On occasion we offer also MOBITEC of memories, and will cover the event with footage,
interviews and photos. The project Mobiotec Aboard includes a comprehensive service that includes post-sales
satisfaction surveys.

12. I pa n
n irt
s io
Mobitec Aboard
Execution: Caravan Mobitec
Support : Marketing Sector
Support: Support team
First we will create the technical teams, who will speak or lend training in delegations on visits to
customers. The themes to be developed as well as lists of customers to schedule, will be defined by a
meeting between the teams.
Concurrently, the Department of Marketing will hire an artistic attraction to join the caravan in the event
dates.
We'll still have a team of supporters who will take care to prepare and deliver dinner typical of the city
branch, setting menu and providing the ingredients, preparation and coverage table (mise en place).
It is important to note that the meal should be prepared by the hands of colleagues, because we are just
delivering one of the most loving and warm friendship forms.

13. I pa n
n irt
s io
Mobitec Aboard
Execution: Caravan Mobitec
Support : Marketing Sector
Support: Support team

14. I im c
n ay
t
MobiteXperience
We will show a MOBITEC that customers can not
imagine. But nothing work. We will encourage visits by
specially invited VIP guests to enjoy a day or two in the
host cities of MOBITEC units, where the surprise will not
address anything about business. The way of sale and
customer loyalty is to make friends, and that is what
serves MobiteXperience the program, now underway in
the unit MOBITEC Brazil, with great success and
testimonials excited.
Also within this project, we will define formats and
strategies for off-shore activities, exhibitions, events and
new opportunities for external contact of the brand. The
advertisement should be guided by this concept, where
the end user happiness is the motto that our customers
will distinguish our brand from the competition.

15. I im c
n ay
t
MobiteXperience
Execution: Marketing Sector
Once a month we will invite and schedule a visit from a special customer, a lawyer for the brand or even
a customer that we are needing to approach.
On this visit we will resist the temptation to show the plant, processes, office and other annoyances that
nobody likes. We will first consult his secretary and colleagues to know the peculiarities of the customer
and offer only a living experience, which may include sports, food and sightseeing, but ALWAYS IN OUR
COMPANY.
The secret is in the assembly of receptive specially designed according to customer profile.

16. I im c
n ay
t
MobiteXperience
Execution: Marketing Sector
Our customer Felipe Sobral to experience your first
Paraglaider flight near Caxias do Sul, as he waved to
the team MOBITEC which was at the launch pad.

17. I im c
n ay
t
MobiteXperience / Fairs and Events
Execution: Marketing Sector
There aren’t few investments to participate in fairs and events, and as in
most cases mere passive participation with demonstration booths and
waiting for the tour participants, usually brings little results or mere
promises of future contacts.
The booths format external offer good showcase visibility of the product, but uninviting as it is apparently, as
we approach, we will be "attacked" by vendors. Already closed booths offer an aura of mystery and curiosity,
and its interior can practice intimacy, offering privacy and what customers are looking for that is the
RELATIONSHIP, not just more and more product information.
Our participation in fairs and events, began to consider this reality, and we focus more on keeping the
customer at our booth than simply showcase products and distribute business cards. We have made a first
foray in this direction and the results speak for themselves, as the next image.

18. I im c
n ay
t
MobiteXperience / Fairs and Events
Execution: Marketing Sector

19. I im c
n ay
t
MobiteXperience / Publicity
Execution: Marketing Sector
The advertising of most technology companies, addresses the consumer
as if it were a machine rationality. But not today we know that purchasing
decisions obey criteria sensuousness.
Ads traditional with photos only products fill the pages of magazines which proclaim, uphold the same
standards of technology and what is left to the customer at the lack of perceived differences and choose
prices.
In our ads we have followed a different path, more human and emotional, with striking visual approaches
alongside increased readership and retention of messages and a well dosed pinch of good humor and
friendliness.
We say what really goes on people's minds, and that's how we got to his heart.

20. I im c
n ay
t
MobiteXperience / Publicity
Execution: Marketing Sector

21. R s et
ep c
EcoMobitec
Program dissemination of environmental concepts that include
reverse logistics, with Recommerce and accountability in Blog,
plus a series of actions aimed to raise awareness among
colleagues of all units MOBITEC save energy, paper, water,
planting native species, adoption squares, lectures at schools,
etc.. We take all our experiences to customers on all continents,
so they can enjoy and join our efforts and we will have press
relations for the diffusion of actions in the communities. Let's do
preservationists and disseminate ideas.
Ecology is also caring for the client, and therefore this project
will develop the Flawsome, a range of approaches to problem
solving and satisfaction guarantee.

22. R s et
ep c
EcoMobitec / Reverse Engineering
Execution: Marketing and Commercial Sectors
Appeals environmentalists are gaining ever more eco as well as the actions of
conservationists industries. So there's a double meaning in this project, but three:
preserve and gain notoriety and to expand the relationship and loyalty of our
customers.
So we research, develop and establish a chain of collecting scrap MOBITEC
routes, which will submit the recycling or proper disposal in accordance with
environmental standards, even selling shares of scrap for recycling.
But the client also wins, since the material collected will generate credits for
reduction in future purchases. Your credit balance is always available on blog
EcoMobitec, the same way as the other projects.
In addition to the accountability of recycling to be sent annually to the press,
accessions of our customers to the program and even the launch of the project
will be a matter for press releases.

23. R s et
ep c
EcoMobitec / Ecodates
Execution: Marketing Sector
There are several dates jubilee dedicated to the environment, and in them we will
have activities that are enjoyable for our employees. In March, for example, we
have a World Tree Day and World Water Day, which are very close. Then through
agreements with the forest garden and sanitation sector of the city hall, will make
the distribution of native seedlings to colleagues, to plant them. On World Water
Day, we will distribute custom cups to reduce the use of containers produced from
hydrocarbons.
And so proceed with each special date, the World Environment Day, Day of Forest
Protection, Air Quality Day, etc.
The Department of Marketing will soon send scripts and follow up of each
schedule well in advance, so that each branch can set up and conduct their
events.

24. R s et
ep c
EcoMobitec / Ecodates
Execution: Marketing Sector

25. R s eo
ep it
• EcoMobitec / Flawsome
• Execution: Commercial Sectors, Service and Marketing
We will prepare a study with a different approach from that applied in the ISO
program, which will seek to understand not only functional satisfaction, but the
likelihood of the client to testify in state and favorably to other customers.
Treatment of NC will provide a further step, after solving the problem, let's pull a
smile from the client to the avoidance of grievances.
Finally we will develop a program Recommerce, where the customer purchases
and research to achieve a certain score, generate points to be converted into
bonuses or discounts on future purchases.

26. R s et
ep c
• EcoMobitec / Flawsome
• Execution: Commercial Sectors, Service and Marketing

27. Lv
oe
Mobitec Red Carpet
It is important that our customers know how much
it is important to us.
Once a year the best customer or prospect most
targeted in each country will enjoy a week of
vacation at a tropical resort with their families,
where at various times receive gifts, boat trips and
dinners with affectionate messages of MOBITEC,
occasion he will understand our esteem and its
importance in the MOBITEC.

28. Lv
oe
• Mobitec Red Carpet
• Execution: Commercial Sectors, Service and Marketing
Who are our best customers? Set this using criteria ABC curve, more volume
in the year of purchase, brand status of lawyer and shopping with a margin
of an appropriate contribution.
In addition to being subject to all other shares of the project Lovemarks,
these customers should be remembered on special occasions only,
as invitations to shows and events.
Once a year, achieved the goals of general results, a rate to the net result is
reversed in voucher for the customer enjoy with your family in the tropical
resort or ski closest to the branch. Ex: Bariloche, Porto de Galinhas, etc..
It is up to the Department of Marketing and maintain contact sheets, costs,
and the Commercial Sector definition of clients to be gifted.

29. Lv
oe
• Mobitec Red Carpet
• Execution: Commercial Sectors, Service and Marketing