Social Media Strategy For Social Organizations
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Presentation from AFLV #CFLNBGLC in February 2011. Social Media Strategy Development for Social Organizations. @hust0058
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Social Media Strategy For Social Organizations
- 1. Social Media Strategy For Social Organizations Andy Huston @hust0058 andy@nicindy.org Director of Member Services North-American Interfraternity Conference @nicfraternity @fraternityinfo
- 2. Not Shiny New Toys Powerful Business Applications
- 6. Social Media Planning 1. Listen 2. Learn 3. Strategy 4. Tools 5. Measure
- 7. Social Media Is Work
- 8. Content Is King! 80:20
- 9. You Don’t Control Content You Never Did
- 10. 5 Steps
- 11. Rules for Tools • Listen • Content is King • Find Contacts • Engage • Involve “Experiment personally, apply professionally”
- 12. Social Organization Growth Opportunities • Blogs • Facebook • Twitter • Location-Based • Measurement (ROI)
- 13. Oh My Blog
- 14. Blogs are Social Media Really.
- 15. Getting Started • WordPress • Blogger • Posterous • Tumblr • Custom Options
- 16. 1. Define Scope, Niche Topic 2. Tailor to Target Audiences 3. Bloggers (Personal, Conversational) 4. Comment Policy 5. Schedule (Calendar) 6. Simplicity (Less is more) 7. Keyword Rich 8. Tags and Search 9. Social Media Sharing 10. Compelling Headlines 11. Include Pictures 12. Vlog (Video) with Transcript 13. Subscribers (RSS or Email) 14. Blogroll (Linked to Similar Subjects)
- 17. Facebook
- 22. Twitter
- 24. The New Twitter
- 25. 140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
- 26. Applications
- 27. YouTube
- 28. Millennials Are Heavy Viewers Of Online Video 85% watch online video monthly Vs. 67% of all internet users Vs. 51% of adults 45 to 64 Source: eMarketer, 2010
- 29. Check In
- 30. What is ?
- 31. Your User Profile Page
- 35. Why Check In •Become Mayor of the Venue (Most Check Ins over last 60 days – profile pic required) •Earn Badges •Earn Points •Save Money with Specials
- 36. Badges
- 37. Campus Badges
- 38. The Case for Social Organizations • Tips, Add Value • Offer Specials • Marketing Integration • Word of Mouth Promotion • Build Brand Ambassadors (Insights)
- 40. Insights
- 42. Specials Scotty’s Brewhouse Houlihan’s Indianapolis Granite City Brewery King David’s Dogs
- 44. Pictures
- 45. • Flickr • Picasa • Instagram Instantaneous 1000 Words
- 46. My Indiana State Fair Pic: 2300 views in less than 12 hours on twitter Yes, it was delicious.
- 47. Measure Impact
- 48. Google Alerts SocialMention.com Search.Twitter.com Influence Klout TweetReach Tracking Bit.Ly Goo.Gl
- 50. Klout Measures Influence INFLUENCE IS NOT: INFLUENCE IS ABOUT: Follower Counts Call to Action Number of Tweets Responses Number of Posts Likes Comments Retweets Sharing Click Rates Views An algorithm of: True Reach, Amplification, Network = Score (0-100)
- 51. You Don’t Have A Choice On Whether Or Not To DO Social Media; The Choice Is How Well You DO It. Erik Qualman Author, Socialnomics
- 52. Andy Huston @hust0058 andy@nicindy.org Director of Member Services North-American Interfraternity Conference @nicfraternity @fraternityinfo