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25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Social Media, Strategy, Measurement

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Andy Huston
Andy Huston

A presentation given as part of 25 Ways to Get Traffic To Your Website - Center for Nonprofit Success.

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25 Ways To Drive Traffic To Your Website With Social Media…. And Then Measure It. A Presentation for the Center for NonProfit Success. Andy Huston andy@nicindy.org / hust0058@gmail.com Director of Member Services North-American Interfraternity Conference Facebook: facebook.com/hust0058 Twitter: @hust0058 / @nicfraternity
http://www.flickr.com/photos/38104469@N00/3899953986
http://www.flickr.com/photos/donzbop/359954316
From: Jess3.com
Awake PCs, TVs, Smartphones Sleep From: FastCompany
Not Shiny New Toys Powerful Business Applications
Social Media Is Work http://www.flickr.com/photos/mr_gonzales/1296612658/
Social Media Planning 1. Listen 2. Strategy 3. Learn 4. Channels 5. Measure
http://www.flickr.com/photos/dakotam/2668653161/
Listen • Google.com/alerts • SocialMention.com • Search.Twitter.com
Strategy
Content Is King!
Learning in 5 Steps In this order: • Listen • Create Content • Engage Others • Build Your Following • Involve Your Fans
“Experiment personally, apply professionally” http://www.flickr.com/photos/bartzoni/5099168373
Social Organization Growth Opportunities • Blogs (by Rodger) • Facebook • Twitter • LinkedIn • YouTube • Location-Based • Pictures • Measurement (ROI)
The Big 4 Facebook YouTube Twitter LinkedIn
Facebook
YouTube
Millennials Are Heavy Viewers Of Online Video 85% watch online video monthly Vs. 67% of all internet users Vs. 51% of adults 45 to 64 Source: eMarketer, 2010
Twitter
Twitter Screen Shots
140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
Applications
@comcastcares @twelpforce @deltaassist @dellcares
LinkedIn
Google+
When Organization/Business Pages Launch: • Circles – Ability to segment your communication! • Hangout & Huddles – Fireside Chats – Focus Groups – Task Force Meetings Huge growth to 10M+ in first month
Pictures
• Flickr • Picasa • Instagram Instantaneous +1000 Words
My Indiana State Fair Pic: 2300 views in less than 12 hours on Twitter Yes, it was delicious.
You Don’t Have A Choice On Whether Or Not To DO Social Media; The Choice Is How Well You DO It. Erik Qualman Author, Socialnomics
INFLUENCE IS NOT: INFLUENCE IS ABOUT: Follower Counts Response to Call to Action Number of Tweets Likes Number of Posts Comments Retweets Sharing Click Rates Views
Measure Impact
Google Analytics Tracking Web Traffic Tracking Bit.Ly Goo.Gl Influence Insights (every social space) Klout Grader.com
INSIGHTS • Facebook Page (under admin) – Popular Content – Fan Demographics – Interactions • YouTube Channel (under admin) – Demographics – Popular Content – How Viewers Found Your Video
The NIC’s Sites •http://www.nicindy.org •http://www.fraternityinfo.com •http://www.nicstandards.com •http://www.fraternalcaucus.org •http://www.nicindy.org/fraternityrights Free Tips, How To’s and Thoughts on Social Media for Social Organization on my blog: •http://www.hust0058.wordpress.com
andy@nicindy.org Director of Member Services North-American Interfraternity Conference Facebook.com/nicfraternity @nicfraternity @fraternityinfo http://about.me/hust0058

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