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My Creative Edge

           Andrew G. Hershberger
Form + Function
       Seventeen years of professional experience in Graphic Design,
       Branding, Marketing and Advertising provides me the expertise
       you need to expand your business.

       From travel and tourism to healthcare and retail brand
       development, I have creative award-winning solutions
       to maximize market awareness and generate
       direct ROI for my clients.

       My creativity balanced with my business sensibility
       gives me the edge.
LOGO IDENTITY
PRINT ADVERTISING - Food & Beverage




                                                               Ethel M Chocolates
                                                               Print Campaign




                                      Sands Casino Resort
                                               Bethlehem
                                              Print Campaign
PRODUCT MARKETING




                         Intelligent Nutrition
                         Package Design




                                                 Jai Publishing
                                                 Book Cover Design




Seven Golden Movements
Tai Chi Print Ad
PERFORMING ARTS




Nevada Ballet Theatre   UNLV Performing Arts Center   Nevada Ballet Theatre
Poster                  Poster                        Poster
PROMOTION




                                O’Miley|Ryan Inc.
                                Poster



            AIGA Las Vegas
              Event Promotion
MARKETING DESIGN
                                                                  PRODUCT PROMOTION




    Clark County Parks & Recreation Department
    Outdoor Skate & Music Festival Ads




                                                 Westwood Studios
                                                 PC Game Poster
EVENT COLLATERAL – Posters




                                                                 Norwood
                                                                 Concert Series Poster




          Sand Creek Sports
          Carmichael Training Systems Sand Creek Series Poster
BRAND DEVELOPMENT – Retail




                                     Post Card




                              Logo




                                     Print Ads




Letterhead
WEB SITE DESIGN


            Bassett Photography
            Web Site Design
EDITORIAL DESIGN

                                       Magazine Layout




Pocket Folder




                      Sales Brochure




  Business Card
BRAND DEVELOPMENT – Sports



                                               Web site home page




                                                          Cycling Kit Apparel Design




                      T-Shirt Apparel Design             Postcards
BRAND DEVELOPMENT – Sports



                             Print Ad




Facilities Sales Kit
MARKETING – Business




                             Postcard




Promotional Poster Series
BRAND DEVELOPMENT – Publishing


    Parmenides Publishing
    Media Kit
RETAIL MARKETING – Business to Business




                                                          Business Card




                        Licensee Sales Kit




                                             Letterhead
PRINT ADVERTISING – Business to Business




                           Trade Print Ad Campaign
Clients
    Arts & Entertainment                          Construction                                Government & Utilities
                                                                                              Clark County Las Vegas Library District
    AIGA Las Vegas                                APCO Construction
    Bassett Photography                           Hydro-Arch                                  Clark County Parks & Recreation Department
    Big Picture Studios                           Iron Horse Construction                     Greater Colorado Springs Chamber of Commerce
    Gill Theatrical Management                    J.A. Tiberti Construction                   Las Vegas Chamber of Commerce
    Las Vegas Performing Arts Center Foundation   Ten Compass North                           Nevada Power Company
    Nevada Ballet Theatre                         The Masters Touch
    UNLV Performing Arts Center                   Tiberti Fence Company                       Healthcare
                                                  Utility Line Design                         Desert Hills Plastic Surgery
    Retail                                                                                    Desert Radiologists
    Electronic Arts                               Financial & Legal                           Memorial Health Systems
    Ethel M Chocolates                            ENT Credit Union                            MountainView Hospital
    Dragonwear                                    Grady & Associates Insurance
    Globe Salon                                   IS Consulting                               Non Profit
    Las Vegas Clubwear                            Profit By Design                            Care and Share Food Bank
    Maffey Wines                                  Seegmiller & Associates                     El Pomar Foundation
    Midway Entertainment                          Western Union                               Make A Wish Foundation
    M&MÕs World
    Planet Wine                                   Gaming                                      Publishing
    TOSS Restaurant                               Aristocrat Gaming                           Feedback Magazine
    Westwood Studios                              Ameristar Casinos                           Jai Publishing
    World of Coca-Cola                            BallyÕs Las Vegas Resort & Casino           Parmenides Publishing
                                                  Bellagio Resort & Casino                    Taste of Las Vegas
    Sports & Recreation                           BinionÕs Horseshoe Casino                   The Greater Las Vegas Apartment Guide
    Air Force Academy Athletic Department         Borgata Resort & Casino
    All-American SportPark                        Boyd Gaming                                 Real Estate
    Colorado Springs Sports Corporation           Cannery Casino Resorts                      G.C. Garcia
    Callaway Golf                                 Four Queens Resort & Casino                 NAI Americana Commercial
    Cheyenne Mountain Zoo                         Hard Rock Resort & Casino                   Premier Property Management
    FOX Sports                                    Luxor Resort & Casino                       Prudential Real Estate
    Intelligent Nutrition                         Palm Beach Princess                         Tiberti Management
    ITÕz                                          Paris Resort & Casino
    Las Vegas Flyfishing                          Rampart Casino at the Resort in Summerlin
    Major League Baseball PlayerÕs Association    Riviera Resort & Casino
    United States Olympic Committee               Sahara Hotel & Casino
    Saint Andrew's Golf Corporation               Sands Casino Resort Bethlehem
    Sand Creek Sports                             Silverton Resort & Casino
    Solid Snowboards                              Stardust Resort & Casino
    Tour of Colorado                              Suncoast Casino
                                                  Tropicana Resort & Casino
                                                  WinRiver Casino
Experience                                                                 O'Miley|Ryan Inc.
  Graphic Design, Brand & Marketing Consultant
  April 2009 to Present                                                    May 1997 to August 2000
  Consults as independent contractor.                                      Partner
                                                                           Directed creative team on accounts from strategic planning, concept
  PRACO/Vladimir Jones                                                     development, design and production. New client development, account
  August 2007 to April 2009                                                management including client contact, maintaining client advertising and
  Senior Graphic Designer                                                  design project work flow as well as accounts receivable operations.
  Responsible for the development of design campaigns for agency clients
  from print to new media.                                                 DSLV Advertising
                                                                           March 1995 to May 1997
  Hanna Design                                                             Art Director
  May 2007 to August 2007                                                  Worked in cooperation with Creative Director to maintain client's image
  Senior Graphic Designer                                                  throughout continual job flow of projects in every medium. Provided art
  Responsible for the development of design campaigns for agency clients   direction to my creative team. Provided conceptual input and design to
  from print to new media.                                                 all DSLV Advertising clients.

  Cukjati | A Marketing Intelligence | Creative Firm                       Design Studio Las Vegas
  August 2005 to April 2007                                                August 1993 to March 1995
  Creative Director                                                        Graphic Designer
  Responsible for the development of all creative campaigns for agency     Responsible for concept development, design and computer production
  clients from print to new media, radio and television. Provided art      for all clients.
  direction for agency creative team.
                                                                           Collegiate Graphics
  Brand & Marketing Consultant                                             August 1992 to August 1993
  January 2005 to August 2005                                              Graphic Designer
  Consulted as independent contractor for multiple advertising agencies,   Responsible for concept development, design and computer production
  private corporations and past agency clients.                            of corporate and retail apparel.

  Origin Brand Identity + Design
  September 2000 to December 2004
  Principal
  Directed creative team on all accounts from strategic planning,
  concept development, design and production. Responsible for new
  client development, all account management including client contact,
  maintaining client advertising and design project flow.
EDUCATION
Kent State University
B.F.A. in Graphic Design & Illustration
GRADUATED MAY 1992



ACCOMPLISHMENTS
Multiple Las Vegas Ad Federation and Pikes Peak Ad Federation
"Addy" Awards including "Award of Excellence" and regional "Addy."

Multiple AIGA Las Vegas Peep Show awards including "Best of Show"
and "Judge's Choice."

Recognized as "50 Designers To Watch in 2000" by
Graphic Design USA Magazine.

Selected to design new logo for Las Vegas Chamber of Commerce
and commissioned to write article for Chamber's "New Member
Handbook" on Branding.

Kent State University Portfolio Award.



REFERENCES


                                                                     Contact
Andy Bohlman
Sand Creek Sports/Tour of Colorado
Owner
719.651.1677
andy@sandcreeksports.com

Dave Csintyan
Greater Colorado Springs Chamber of Commerce
Chief Executive Officer
719.575.4309                                                         Andrew G. Hershberger
dave@cscc.org
                                                                     6918 Yellowpine Drive
Craig Rae                                                            Colorado Springs, CO 80919
Vladimir Jones
                                                                     719.358.6419
Associate Creative Director
719.963.9661                                                         cell: 719.964.6617
crae@vladimirjones.com                                               agentfutura@yahoo.com

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Form + Function

  • 1. My Creative Edge Andrew G. Hershberger
  • 2. Form + Function Seventeen years of professional experience in Graphic Design, Branding, Marketing and Advertising provides me the expertise you need to expand your business. From travel and tourism to healthcare and retail brand development, I have creative award-winning solutions to maximize market awareness and generate direct ROI for my clients. My creativity balanced with my business sensibility gives me the edge.
  • 4. PRINT ADVERTISING - Food & Beverage Ethel M Chocolates Print Campaign Sands Casino Resort Bethlehem Print Campaign
  • 5. PRODUCT MARKETING Intelligent Nutrition Package Design Jai Publishing Book Cover Design Seven Golden Movements Tai Chi Print Ad
  • 6. PERFORMING ARTS Nevada Ballet Theatre UNLV Performing Arts Center Nevada Ballet Theatre Poster Poster Poster
  • 7. PROMOTION O’Miley|Ryan Inc. Poster AIGA Las Vegas Event Promotion
  • 8. MARKETING DESIGN PRODUCT PROMOTION Clark County Parks & Recreation Department Outdoor Skate & Music Festival Ads Westwood Studios PC Game Poster
  • 9. EVENT COLLATERAL – Posters Norwood Concert Series Poster Sand Creek Sports Carmichael Training Systems Sand Creek Series Poster
  • 10. BRAND DEVELOPMENT – Retail Post Card Logo Print Ads Letterhead
  • 11. WEB SITE DESIGN Bassett Photography Web Site Design
  • 12. EDITORIAL DESIGN Magazine Layout Pocket Folder Sales Brochure Business Card
  • 13. BRAND DEVELOPMENT – Sports Web site home page Cycling Kit Apparel Design T-Shirt Apparel Design Postcards
  • 14. BRAND DEVELOPMENT – Sports Print Ad Facilities Sales Kit
  • 15. MARKETING – Business Postcard Promotional Poster Series
  • 16. BRAND DEVELOPMENT – Publishing Parmenides Publishing Media Kit
  • 17. RETAIL MARKETING – Business to Business Business Card Licensee Sales Kit Letterhead
  • 18. PRINT ADVERTISING – Business to Business Trade Print Ad Campaign
  • 19. Clients Arts & Entertainment Construction Government & Utilities Clark County Las Vegas Library District AIGA Las Vegas APCO Construction Bassett Photography Hydro-Arch Clark County Parks & Recreation Department Big Picture Studios Iron Horse Construction Greater Colorado Springs Chamber of Commerce Gill Theatrical Management J.A. Tiberti Construction Las Vegas Chamber of Commerce Las Vegas Performing Arts Center Foundation Ten Compass North Nevada Power Company Nevada Ballet Theatre The Masters Touch UNLV Performing Arts Center Tiberti Fence Company Healthcare Utility Line Design Desert Hills Plastic Surgery Retail Desert Radiologists Electronic Arts Financial & Legal Memorial Health Systems Ethel M Chocolates ENT Credit Union MountainView Hospital Dragonwear Grady & Associates Insurance Globe Salon IS Consulting Non Profit Las Vegas Clubwear Profit By Design Care and Share Food Bank Maffey Wines Seegmiller & Associates El Pomar Foundation Midway Entertainment Western Union Make A Wish Foundation M&MÕs World Planet Wine Gaming Publishing TOSS Restaurant Aristocrat Gaming Feedback Magazine Westwood Studios Ameristar Casinos Jai Publishing World of Coca-Cola BallyÕs Las Vegas Resort & Casino Parmenides Publishing Bellagio Resort & Casino Taste of Las Vegas Sports & Recreation BinionÕs Horseshoe Casino The Greater Las Vegas Apartment Guide Air Force Academy Athletic Department Borgata Resort & Casino All-American SportPark Boyd Gaming Real Estate Colorado Springs Sports Corporation Cannery Casino Resorts G.C. Garcia Callaway Golf Four Queens Resort & Casino NAI Americana Commercial Cheyenne Mountain Zoo Hard Rock Resort & Casino Premier Property Management FOX Sports Luxor Resort & Casino Prudential Real Estate Intelligent Nutrition Palm Beach Princess Tiberti Management ITÕz Paris Resort & Casino Las Vegas Flyfishing Rampart Casino at the Resort in Summerlin Major League Baseball PlayerÕs Association Riviera Resort & Casino United States Olympic Committee Sahara Hotel & Casino Saint Andrew's Golf Corporation Sands Casino Resort Bethlehem Sand Creek Sports Silverton Resort & Casino Solid Snowboards Stardust Resort & Casino Tour of Colorado Suncoast Casino Tropicana Resort & Casino WinRiver Casino
  • 20. Experience O'Miley|Ryan Inc. Graphic Design, Brand & Marketing Consultant April 2009 to Present May 1997 to August 2000 Consults as independent contractor. Partner Directed creative team on accounts from strategic planning, concept PRACO/Vladimir Jones development, design and production. New client development, account August 2007 to April 2009 management including client contact, maintaining client advertising and Senior Graphic Designer design project work flow as well as accounts receivable operations. Responsible for the development of design campaigns for agency clients from print to new media. DSLV Advertising March 1995 to May 1997 Hanna Design Art Director May 2007 to August 2007 Worked in cooperation with Creative Director to maintain client's image Senior Graphic Designer throughout continual job flow of projects in every medium. Provided art Responsible for the development of design campaigns for agency clients direction to my creative team. Provided conceptual input and design to from print to new media. all DSLV Advertising clients. Cukjati | A Marketing Intelligence | Creative Firm Design Studio Las Vegas August 2005 to April 2007 August 1993 to March 1995 Creative Director Graphic Designer Responsible for the development of all creative campaigns for agency Responsible for concept development, design and computer production clients from print to new media, radio and television. Provided art for all clients. direction for agency creative team. Collegiate Graphics Brand & Marketing Consultant August 1992 to August 1993 January 2005 to August 2005 Graphic Designer Consulted as independent contractor for multiple advertising agencies, Responsible for concept development, design and computer production private corporations and past agency clients. of corporate and retail apparel. Origin Brand Identity + Design September 2000 to December 2004 Principal Directed creative team on all accounts from strategic planning, concept development, design and production. Responsible for new client development, all account management including client contact, maintaining client advertising and design project flow.
  • 21. EDUCATION Kent State University B.F.A. in Graphic Design & Illustration GRADUATED MAY 1992 ACCOMPLISHMENTS Multiple Las Vegas Ad Federation and Pikes Peak Ad Federation "Addy" Awards including "Award of Excellence" and regional "Addy." Multiple AIGA Las Vegas Peep Show awards including "Best of Show" and "Judge's Choice." Recognized as "50 Designers To Watch in 2000" by Graphic Design USA Magazine. Selected to design new logo for Las Vegas Chamber of Commerce and commissioned to write article for Chamber's "New Member Handbook" on Branding. Kent State University Portfolio Award. REFERENCES Contact Andy Bohlman Sand Creek Sports/Tour of Colorado Owner 719.651.1677 andy@sandcreeksports.com Dave Csintyan Greater Colorado Springs Chamber of Commerce Chief Executive Officer 719.575.4309 Andrew G. Hershberger dave@cscc.org 6918 Yellowpine Drive Craig Rae Colorado Springs, CO 80919 Vladimir Jones 719.358.6419 Associate Creative Director 719.963.9661 cell: 719.964.6617 crae@vladimirjones.com agentfutura@yahoo.com