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@yang_ers | @bingads
Click Z Toronto: Bing Ads Intelligence
Andrew Yang (@yang_ers)
@yang_ers | @bingads
What is this?
@yang_ers | @bingads
@yang_ers | @bingads
@yang_ers | @bingads
Take care of your people
and they will take care of
your customers.
- J. Willard Marriott
@yang_ers | @bingads
A different perspective can change EVERYTHING
@yang_ers | @bingads
Keywords.com
@yang_ers | @bingads
More volume with less effort
@yang_ers | @bingads
More volume with less effort
@yang_ers | @bingads
Bing Ads Intelligence
30 Different Regions to provide analysis and insights
@yang_ers | @bingads
Bing Ads Intelligence
Extracting keywords and negative keywords in a click of a button
Keyword Generated Keyword
socks Women's Socks
socks Cheap Socks
socks NBA Socks
socks Mismatched Socks
socks Nike Elite Basketball Socks
Related Searches
Input URL Keyword Score
seattlesocks.com men's socks 0.8684
seattlesocks.com women's socks 0.6996
seattlesocks.com diabetic socks 0.6520
seattlesocks.com warm socks 0.6290
seattlesocks.com alpaca socks 0.6272
Webpage Keywords
Keyword Generated Keyword
socks t shirts
socks pants
socks jeans
socks shirts
socks shorts
Associated Keywords
Keyword Search Query
socks socks and sandals
socks thigh high socks
socks tube socks
socks diabetic socks
socks knee socks
Searches With Your Keyword
Extract KWs from Your
Landing Pages
Uncover Phrases
– New Keywords
– Negatives
What keywords are
others bidding on?
Own the Search Funnel
@yang_ers | @bingads
Bing Ads Intelligence
Analysis on the Bing the Network
Analysis
Keyword Device Time Period Searches
socks Desktops and laptops May-13 38,880
socks Smart phones May-13 3,897
socks Tablets May-13 2,378
compression socks Desktops and laptops May-13 11,376
compression socks Smart phones May-13 1,671
compression socks Tablets May-13 1,432
toe socks Desktops and laptops May-13 2,934
toe socks Smart phones May-13 370
toe socks Tablets May-13 277
Traffic
@yang_ers | @bingads
DEMO
@yang_ers | @bingads
Wrap Up
1. Bing Ads Intelligence allows for keywords research that is
platform agnostic
2. Provide insights into your customer’s multi-screen strategy
3. Market Research, mindshare and demographic information at
your finger tips
@yang_ers | @bingads

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Paid Media Tactic: Bing Ads Intelligence

  • 1. @yang_ers | @bingads Click Z Toronto: Bing Ads Intelligence Andrew Yang (@yang_ers)
  • 5. @yang_ers | @bingads Take care of your people and they will take care of your customers. - J. Willard Marriott
  • 6. @yang_ers | @bingads A different perspective can change EVERYTHING
  • 8. @yang_ers | @bingads More volume with less effort
  • 9. @yang_ers | @bingads More volume with less effort
  • 10. @yang_ers | @bingads Bing Ads Intelligence 30 Different Regions to provide analysis and insights
  • 11. @yang_ers | @bingads Bing Ads Intelligence Extracting keywords and negative keywords in a click of a button Keyword Generated Keyword socks Women's Socks socks Cheap Socks socks NBA Socks socks Mismatched Socks socks Nike Elite Basketball Socks Related Searches Input URL Keyword Score seattlesocks.com men's socks 0.8684 seattlesocks.com women's socks 0.6996 seattlesocks.com diabetic socks 0.6520 seattlesocks.com warm socks 0.6290 seattlesocks.com alpaca socks 0.6272 Webpage Keywords Keyword Generated Keyword socks t shirts socks pants socks jeans socks shirts socks shorts Associated Keywords Keyword Search Query socks socks and sandals socks thigh high socks socks tube socks socks diabetic socks socks knee socks Searches With Your Keyword Extract KWs from Your Landing Pages Uncover Phrases – New Keywords – Negatives What keywords are others bidding on? Own the Search Funnel
  • 12. @yang_ers | @bingads Bing Ads Intelligence Analysis on the Bing the Network Analysis Keyword Device Time Period Searches socks Desktops and laptops May-13 38,880 socks Smart phones May-13 3,897 socks Tablets May-13 2,378 compression socks Desktops and laptops May-13 11,376 compression socks Smart phones May-13 1,671 compression socks Tablets May-13 1,432 toe socks Desktops and laptops May-13 2,934 toe socks Smart phones May-13 370 toe socks Tablets May-13 277 Traffic
  • 14. @yang_ers | @bingads Wrap Up 1. Bing Ads Intelligence allows for keywords research that is platform agnostic 2. Provide insights into your customer’s multi-screen strategy 3. Market Research, mindshare and demographic information at your finger tips