2012 Investor Day Presentation for Planning and Revenue Management

1. ANDREW WATTERSON
Vice President
Planning and Revenue Management

2. Safe Harbor Statement
•The following information contains certain forward‐looking statements that reflect the Company’s current views with respect to certain current
and future events and financial performance, including but not limited to the Company’s operating and competitive environments, economic
conditions, new routes, fleet transition, 2012 second quarter outlook, marketing activities and strategies, sales distribution strategy, growth
opportunities, 2012 outlook, capacity growth and passenger revenue mix, and the Company’s business focus. These forward‐looking statements
are and will be, as the case may be, subject to many risks, uncertainties and factors relating to the Company’s operations and business
environment, which may cause the Company’s actual results to be materially different from any future results, expressed or implied, in these
forward‐looking statements. These risks, uncertainties and factors include, but are not limited to, the price and availability of aviation fuel, the
competitive environment, competitive advantages held by network carriers in the transpacific market, market demand, delays in scheduled
aircraft deliveries and other loss of fleet capacity, economic conditions in the United States and abroad and increased competition in the markets
in which the Company operates. The Company undertakes no obligation to publicly update or revise any forward‐looking statements to reflect
events or circumstances that may arise after the date hereof even if experience or future changes make it clear that any projected results
expressed or implied therein will not be realized. Additional information on risk factors that could potentially affect the Company’s operations and
financial results may be found in the Company’s Annual Report on Form 10‐K for the fiscal year ended December 31, 2011, the Company’s
Quarterly Report on Form 10‐Q for the quarter ended Sep 30, 2012 and other/subsequent filings with the Securities and Exchange Commission.

3. We’ve Changed
SEATTLE
PORTLAND
SACRAMENTO
OAKLAND
SAN FRANCISCO
SAN JOSE
LAS VEGAS
LOS ANGELES PHOENIX
SAN DIEGO
HONOLULU
Neighbor Island Network
MAUI LIHUE
MANILA MAUI
HONOLULU
PAPEETE
PAGO PAGO
HILO
KONA
SYDNEY
2010 new routes
2010 seasonal routes
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4. We’ve Changed
SEATTLE
PORTLAND
TOKYO / HANEDA
SACRAMENTO
OSAKA / KANSAI OAKLAND
SEOUL SAN FRANCISCO
SAN JOSE
LAS VEGAS
LOS ANGELES PHOENIX
SAN DIEGO
HONOLULU
Neighbor Island Network
MAUI LIHUE
MANILA MAUI
HONOLULU
PAPEETE
PAGO PAGO
HILO
KONA
SYDNEY
2011 new routes
2011seasonal routes
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5. We’ve Changed
SAPPORO / CHITOSE SEATTLE
PORTLAND
TOKYO / HANEDA
SACRAMENTO
OSAKA / KANSAI OAKLAND NEW YORK / JFK
SEOUL SAN FRANCISCO
FUKUOKA SAN JOSE
LAS VEGAS
LOS ANGELES PHOENIX
SAN DIEGO
TAIPEI
HONOLULU
Neighbor Island Network
MAUI LIHUE
MANILA MAUI
HONOLULU
PAPEETE
PAGO PAGO
HILO
BRISBANE KONA
SYDNEY
AUCKLAND
2012‐2013 (announced) new routes
2012 seasonal routes
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6. Our Network is Broader
Vibrant Japanese city with Largest US market without Large Japanese city with Queensland resource boom Underserved market with
historic ties and growing nonstop service to Hawaii limited leisure service provides a new source of inbound and outbound
visitor levels to Hawaii visitors tourism
New JetBlue partnership
Location provides provides feed from the Previously supported non- Virgin Australia hub Attractive connections
connections with Korea and Eastern seaboard stop daily service to HNL provides a gateway to to/from US Mainland
China Australia increase potential demand
sources
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7. Our Network is Deeper and More Connected
Strong Australian economy Strong economy and Visa San Jose to Maui similar in Oakland to Maui larger than
and dollar make Hawaii an Waiver Program continues size to HNL market HNL market
attractive destination to drive visitor growth
Service timed to connect at Service timed to connect at
Largest market to Hawaii
Increasing number of New service timed for Maui hub for service to Maui hub for service to
continues to perform well
customers using HA for connections to/from China Neighbor islands Neighbor islands
multi-stop vacations
Seasonal Maui service
among best performing
routes this summer
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8. Seasonal Flexibility
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9. Our Newest Asia Gateway – Taipei, Taiwan
T a i p e i , Ta i w a n
• Newest addition of US Visa Waiver program
• Largest city in Taiwan, with total metropolitan population of 6.9 million
people
• Center of commerce and government for the country with world class
amenities
A b o u t Ta i w a n
• Total population of 23 million people
• Historically significant visitor market to Hawaii, with over 350 Hawaii
PDEW (during periods of daily non-stop service)
• Current service limited to one-stop service via Japan and Korea
• 4th highest Per Capita GDP in Asia with one of the fastest growing
economies in the region*
*CIA World Factbook
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10. Maui Hub
SEATTLE
LAS VEGAS
LIHUE OAKLAND
HONOLULU
SAN JOSE
Seasonal 7x LOS ANGELES
14x
200x
14x HILO
21x
KONA
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11. Increased Share of a Stable Market
CAGR CAGR
04‐12 04‐12
25 0% 2%
25
20
20
Billions
Billions
15
‐1% 15
19.0 17.2 16.0
18.4
16.7 15.4 15.3 15.0
14.0 ‐1%
10 10
9.2
9.8 10.2 9.1 8.0
5 5 9.2 7.9 7.7 7.8
30%
4.4 5%
3.0 3.1 3.3 3.9 3.8 3.7 3.9 3.9 1.6
2.5
0.5 0.6 0.7
0 0 0.3 0.4 0.3 0.3
2004 2005 2006 2007 2008 2009 2010 2011 2012 2004 2005 2006 2007 2008 2009 2010 2011 2012
HA
Market HA
Share 15% 14% 15% 18% 20% 21% 20% 21% 21% 18% Market 3% 4% 4% 3% 6% 7% 8% 17% 21%
Share
HA Non-HA
HA Non-HA
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12. Growing Capacity and Revenue
35%
YOY PASSENGER REVENUE GROWTH
30%
25%
20%
15%
10%
5%
0%
-5% 5% 15% 25% 35%
YOY ASM GROWTH
Source: US DOT Form 41 Data
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13. Customers Prefer HA
100%
HA O&D
Market Market O&D share HA Fare Premium
Greater passenger share SMF-HNL LAX‐HNL 1,031,538 31% $11
than seat share
SJC-HNL SFO‐HNL 490,467 29% $15
80% LAS-HNL
OAK-HNL LAS‐HNL 438,445 81% $3
HA Passenger Share
SEA‐HNL 365,172 37% $16
PHX-HNL LAS-OGG
60% SEA‐OGG 279,939 52% $48
SEA-OGG PDX-HNL SAN‐HNL 225,139 48% $24
PDX‐HNL 200,153 51% $14
SAN-HNL
40% SEA-HNL OAK-OGG PHX‐HNL 164,346 59% ($25)
OAK‐OGG 161,641 38% $8
LAX-HNL SJC-OGG
SJC‐HNL 143,474 80% ($3)
SFO-HNL
20% OAK‐HNL 141,667 78% $17
Greater seat share SJC‐OGG 127,302 31% ($8)
than passenger share
SMF‐HNL 122,847 87% $19
0% LAS‐OGG 76,802 69% $6
0% 20% 40% 60% 80% 100%
3,968,934 47% $9
HA Seat Share
Source: US DOT O&D and T‐100 Data, Q4 2011‐Q3 2012; US
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14. Our Neighbor Island Network Serves as a Utility
CODESHARE PARTNERS
I N T E R L I N E PA RT N E R S
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15. We are Expanding Virtually
Fresno Cleveland Fresno Cleveland Fresno Portland, ME Seattle
Monterrey Monterrey Monterrey Burlington, VT Portland
San Diego San Diego San Diego Boston Las Vegas
Santa Barbara Santa Barbara Santa Barbara Rochester Los Angeles
Ft. Lauderdale Syracuse Dallas-Ft. Worth
Orlando Buffalo Chicago (O’Hare)
Palm Beach New York-JFK Philadelphia
Ft. Myers Charlotte Wash-Regan
Tampa Raleigh-Durham Wash.-Dulles
Bangkok Bangkok Sapporo Osaka (Kansai)
Seoul (Incheon) Seoul (Incheon) Fukuoka Kagoshima
Pusan Pusan Hiroshima Oita
Tokyo (Haneda) Osaka (Itame) Naha
+ + + +
‐
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16. Many Opportunities Remain
Edmonton Montreal
SAPPORO / CHITOSE
Calgary Toronto Frankfurt
Sendai Vancouver
Minneapolis London
TOKYO / HANEDA Boston
SEATTLE Detroit
Nagoya NEW YORK / JFK
PORTLAND Paris
Beijing OSAKA / KANSAI SACRAMENTO Philadelphia
SEOUL OAKLAND St. Louis
FUKUOKA SAN FRANCISCO Madrid
Washington
Chengdu SAN JOSE
Shanghai
LAS VEGAS
LOS ANGELES
Dallas
PHOENIX Miami
SAN DIEGO
Houston
Guangzhou
Taipei
TAIPEI HONOLULU
Mexico
Hong City
MAUI
Kong
2012 Metropolitan population
MANILA
Sao Paolo
Jakarta
Singapore
Buenos Aires 1‐2M 3‐5M 5‐10M 10‐20M >20M
Jakarta
EXISTING / ANNOUNCED ROUTES
BRISBANE SEASONAL ROUTES
PAGO PAGO
PAPEETE
SYDNEY
Melbourne AUCKLAND
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