I believe that everyone should have at least one catastrophic failure in their lives. Because when they wake up the next day, they will realise that it was not the end of the world, although it probably feels like it was at the time. Life goes on and after surviving the largest challenge of their lives; they will learn the art of becoming fearless. Once you have managed, mitigated and navigated your way around a huge failure, something as trivial as rejection, is something you will handle in your stride.

1. Rejection Breeds Perfection
andrewhorton.co.za /sales-training-breeds-perf ection
I believe that everyone should have at least one
catastrophic failure in their lives. Because when they
wake up the next day, they will realise that it was not
the end of the world, although it probably feels like it
was at the time. Life goes on and after surviving the
largest challenge of their lives; they will learn the art
of becoming fearless. Once you have managed,
mitigated and navigated your way around a huge
failure, something as trivial as rejection, is something
you will handle in your stride.
Rejection
Almost everyone I have asked about their feelings
towards rejection, say they fear it and as a result
avoid any situation where they may experience it.
Wow what a defeatist attitude. If you avoid all
possible situations where you may experience
rejection, you can never live your full potential. You
will never have the perfect spouse. You will be too
afraid to be rejected, so you will never ask him or
her out. You will never push yourself outside of your comfort zone, so you will be trapped in average. Managing or
mitigating rejection is a per-requisit for life and a necessity, if you to achieve anything extra-ordinary.
How can you overcome your Fear of Rejection?
Well before I even travel down the slippery slope of supporting you to lose your fear of rejection. I want to ask a simple
question.
DOES REJECTION EVEN EXIST AT ALL?
Example: Before you ask that perfect spouse out on a date, you do not have a date or a relationship with them, right. If
they say no, you still do not have a date or a relationship, with them. So nothing actually changes at all. Things only
change, when they accept your proposal. Grant Cardone, a well-known speaker and trainer, spent over a year being
turned down by his current spouse, before she agreed to go on a date with him. They are now a perfect, happily
married couple with two wonderful children. How long do you try, before you give up?
Mitigating your FEAR
The fear of being rejected is such a huge fear in so many people’s lives. I am certain you would agree that it would be
really fantastic if we could find a perfect tool to support them to overcome that fear. It is not a perfect science, but I have
a few ideas I want to share with you for managing and mitigating this FEAR.
Action Idea: The first place to start is to change the connotation or meaning you give to the word “NO” You need to
change your current view around the word NO, which is negative and destructive and try to create a more positive spin
on the word. You need to find a more constructive way of viewing NO. The best technique I use is to never see No as
permanent.
My view of “NO”
No is merely an indication that I have not explained myself clearly enough, so they do not have a full
understanding of my offer. Once I clarify things and help them understand, the answer will be “YES”

2. No means I do not see the value you offer at the moment or my current circumstances are not suitable for your
current offer. When my circumstances change or you can alter or better explain your offer, NO will become a
resounding “YES”
No means, can you please explain your offer in a more direct fashion and talk to my values, when you describe it
to me in this way, I will better understand. Once I understand your proposal from my perspective, my answer will
be “YES”
No Means, not now. I like your proposal, but right now I do not need it. When conditions or my needs change the
answer will be “YES”
I am sure there are more specific explanations, which will be more appropriate for your unique circumstances.
Give it some thought and try to come up with a few ideas, to show you how to see that No is really, just a “YES” in
waiting.
Action Idea 2: Another way to manage or mitigate your “FEAR” around rejection, is to believe in what you sell or the
offer you are making to such a degree, that you honestly feel that the person is doing themselves a disservice, if they
do not accept your offer.
I look on my product offering, as a gift to anyone, who needs the value it brings. I see it as a nutritious desert. It not only
tastes great, but it is really good for your health too. I believe in the value my products and services offer, to such a
degree, that I treat them as gifts. Far more nutritious and beneficial than even the perfect desert I described earlier. When
someone does not see the value I bring, I honestly do not feel rejected. I feel sorry for them. They have lost out on
receiving the best ROI on sales training possible. How do you feel about the offers you make or the products you sell?
Andrew Horton
Get Your Team to Consistently Exceed your Sales Targets
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