12. WHAT HAVE
YO
BEEN DOING?
U

15. SHE WOULD…
Have something others want
Be approachable
Listen and make everyone
feel special
Make them want to invite
their friends.
Have no strings attached…

18. CONNECTION > CONTEXT > MOMENTS

25. W!"t’s
s#$s%&c'"l (
a)*u+ (
I,& C-&a.?

26. P/*p0& +"l12n3$“'4e(4r/"m56

27. T!&y(7e.&m)&r(8h/$i,& ,7e9: +7u,;…
“@RickNyce: #wheniwaslittle shit was great!!! No bills, no worries, just some change in my
pocket for the ice cream truck and I was good”

28. T!&y(&x%7e<= +>e'7 ?&e@6

29. T!&y(=h97e(t!&i- /Ap/7i/Bc/6

30. T!&yC7e(*v/7w!&l.2n3Dy(7e0"t/E.
(
HFGPH

31. NIJ KLAM$WINLO$
“KP”(QNIJ FROST
HFGPUVEWX?(

32. “Y*r(>u."n<$t!& ZDt':a+& 3*a0$i<$h9[p'Be<=”
(
$A-2s+*t0&
• Money does NOT make you happy
• Happy people live longer
• Music makes us happy
• Happiness is Aspirational
• Bhutan measures Gross National Happiness
• Happiness never decreased by being shared – Buddha
Source: Team Synthesis – Happiness Summit, London, May 2009

34. W!"t(Eo/= +>i<$h9]e(
t#$d#$w'8h(2c/$c-&a.^
…_`EabTcdNef
Ice cream is part of the recipe for happiness
…is proven to make you HAPPY
… forces you to focus on the WONDERFUL NOW
… is social & connects people
… is democratic & affordable
“moments of happiness” for all !

35. H9[p'Be<= '=nC8 9$n/g 'Ee9h (
H#g @* i& a,8ij"t/ a?
“#Dd5$n#8i#B?(

36. W9Dlk= ZBilme("n3De(*n
h9[p'Be<=?(
S/2z/$t!& .*m/Btn$m9;e(8h/$
m#:e?8,(:a-; +>e(:o.&n+$
T!2s(oo.&n+$
36

39. HZ:a?2z/$Y#mr<&lj&s(
“c"p%2n/=s(2s(" <8a+& #p .2n@q
bZ2l+$o?$a(Dir&t':e(*f(>a%[y(m#:e?8s.5$
“WLAaP c"p%s”t$T!& <8a-8 #p 9$s#4i9D .*v/:e?8.(

40. SO we aSKed tHem aGAIN
W/$a<;e@$a)*u+$“W>a-& c"p%s”(
It’s about focusing on the now
It’s a new Ola, it focuses on groups,
on collective things
This is better, sharing small
moments of happiness not It’s bringing people together
making your happy
When you eat ice cream It’s contagious, you smile
together you do share and those around you smile
happiness
DISCUSSION

42. “S.2l/ C98c!2n3”(=c'&n,&.

44. “W>a-& c"p%s”(
i?$
H9[pu$
P0"c/=

45. “W>a-& c"p%s”(2n(Xt#7e<$

46. “W>a-& c"p%s”(gh'De(soZ$s!*pt
H!"p#$e%& '(a)*o+,–-.e/0i+,

47. “W>a-& c"p%s”($
O?$t!& e*.th
Happy App > Smile > Share Happy > Digital Voucher

48. “W>a-& c"p%s”($
Ej&rugh/7ev$

49. “W>a-& c"p%s”(woi$T/4h(

50. “S!"r/$H9[pux c2g!$T/4hy$
W/Dc#:e(8o(8h/$S.2l/$
M94h'Be(

51. “W>a-& c"p%s”(zo,;e@$i?$R'*!(

52. E97lu$D9ssn$bZ8…(
3,500 captures a week
$650K media value / year / machine
($3.60/fan*)
36M TV impressions per year
200 TV impressions / submission
[and it also sells ice cream!!!]
* Vitrue: Value of a Facebook Fan, 2010

53. M9;i?{ '8 c"p%&n
…9Dl("b#mt(=h97i?{
New ways of working:
S%&e@$a?E 9{i02tu|(
From brief to delivery in 6 months
O%&n?&s<$a?E W>a-2n3}(
Collaborative cross-disciplinary teams.
New partners, new relationships
B-&a12n3$d#gn("l0$t!& i"l0=;(
$
The Happiness Council

54. T!& W:i0& ~"c!2n/$i<
$
jZ=t(8h/$b/{i?Bi?{… (

55. S#$l/8s(•S!"r/$H9[pux
T12n3 Y45!6,