This document discusses the prevalence of video game playing among different age groups in the UK based on a 2005 BBC research paper. It notes that at the time, the Nintendo DS had only been available for under a year. It then provides examples of popular video games from 2007-2010 to show how the medium has progressed since 2005. The document argues that while video game stories are often terrible, games are now a natural part of media for younger generations. It concludes by providing contact information for the company Six to Start.

1. Six to Start
Media for the games generation
Dan Hon, Co-Founder

2. Hi.
I’m going to try and get you
to think about games in a
different way.
Six to Start

3. First, a chart.
Six to Start

4. Percentage of each age group that plays videogames
100%
6-10
11-15
16-24
75%
25-35
36-50
51-65
50%
25%
0%
Out of 3,442 UK residents
Source: BBC Research Paper, Gamers in the UK

5. That was in 2005.
Six to Start

6. The Nintendo DS
had been available
for under one year.
Six to Start

7. Let’s stay in 2005.
Six to Start

8. That’s one year
before the Nintendo
Wii came out.
Six to Start

9. Things have moved
on since 2005.

10. So what’s the state
of the art?

11. Source: BBC Research Paper, Gamers in the UK

12. Halo 3, Microsoft/Bungie Studios, 2007
Six to Start

13. Call of Duty: Modern Warfare 2, Infinity Ward/Activision
Six to Start

14. Half-Life 2, Valve Software, 2004
Six to Start

15. Professor Layton, Nintendo, 2007
Six to Start

16. Dante’s Inferno, Electronic Arts, 2010
Six to Start

17. Most stories, in
most games, are
absolutely terrible.

18. Misfits, Channel 4/E4, October 2009
Six to Start

19. We Tell Stories, Penguin, March 2008
Six to Start

20. Smokescreen, Channel 4, September 2009
Six to Start

21. Games are now a
natural part of this
generation’s media.

22. dan@sixtostart.com
www.sixtostart.com