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TAKING SOCIAL
                             MEDIA TO THE
                              NEXT LEVEL




     Governor's Conference on Service & Volunteerism
     October 12, 2011


                                                       Presented by: Andrew Hoffman
Tuesday, October 11, 2011
ANDREW HOFFMAN
                             Executive Director at
                             NeighborLink Fort Wayne &
                             NeighborLink Network

                             Adjunct Professor at
                             Huntington University

                             Nonprofit Communication &
                             Social Media Consultant

                             Community Engagement
                             Strategist & Champion




Tuesday, October 11, 2011
www.NLFW.org
Tuesday, October 11, 2011
st. louis

Tuesday, October 11, 2011
?
      WHO ARE YOU
       &
      WHY THIS SESSION




Tuesday, October 11, 2011
START
                            WITH THE
                             BASICS

                            A   B   C
Tuesday, October 11, 2011
JUSTA SET OF
                            COMMUNICA  TION TOOLS




Tuesday, October 11, 2011
IT STARTS
                            WITH A
                            SOLID
                            FOUNDATION
Tuesday, October 11, 2011
WHA MAKESA
               T
            GREA FOUNDA
                T      TION?

             PURPOSE - Why does this website need to exist?
             CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
             CALL TO ACTION - What do you want me to do?
             NAVIGATION - Descriptive, Easy, Direct, Functional
             DESIGN - Clean, Organized, Professional, Interactive
             CONTACT INFO - Can People Connect With You Easily?
             SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
             SECURITY - Your Organization’s operations will dictate this function



Tuesday, October 11, 2011
Text



  SOCIAL MEDIA
  MANAGEMENT
                                   http://kelly.cybr.org/archives/2009/03/25/the-switchboard/



Tuesday, October 11, 2011
SOCIAL FEED MANAGERS




Tuesday, October 11, 2011
GOOGLE ALERTS
   GOOGLE - MONITORING TOOLS




Tuesday, October 11, 2011
GOOGLE READER
   GOOGLE - MONITORING TOOLS




Tuesday, October 11, 2011
GOOGLE ANALYTICS
   GOOGLE - MONITORING TOOLS




Tuesday, October 11, 2011
SOCIAL
                            SHARING




Tuesday, October 11, 2011
MICHAEL HYATT




Tuesday, October 11, 2011
MICHAEL HYATT




Tuesday, October 11, 2011
CASE FOUNDATION




Tuesday, October 11, 2011
CASE FOUNDATION




                    VIDEO
                    INTEGRATION




Tuesday, October 11, 2011
CASE FOUNDATION




                            SOCIAL
                            MEDIA
                            STREAMS
                            INTEGRATION




Tuesday, October 11, 2011
SOCIAL
                            NETWORK
                            INTEGRATION



Tuesday, October 11, 2011
VOLUNTEER MATCH




Tuesday, October 11, 2011
NLFW




Tuesday, October 11, 2011
EMAIL
                            MARKETING




Tuesday, October 11, 2011
EMAIL TOOLS




Tuesday, October 11, 2011
EMAIL TOOL FEATURES


         TRACKING


         EVENT
         MANAGEMENT


         SURVEYS


         SOCIAL MEDIA
         INTEGRATION


         ONLINE P YMENT
                 A
         INTEGRA TION




Tuesday, October 11, 2011
VIDEO




Tuesday, October 11, 2011
VIDEO



                            48hrs OF VIDEO
                            UPLOADED EVERY DAY

                            OVER 3 BILLION VIEWS
                            EVERY DA Y




Tuesday, October 11, 2011
STORY
   MA TTERS




                            http://www.flickr.com/photos/meomi/3059512473/



Tuesday, October 11, 2011
CHARITY: Water   $665k Raised So Far
                                                 http://www.flickr.com/photos/meomi/3059512473/



Tuesday, October 11, 2011
MOBILE WEB &
                                                                      APP DEVELOPMENT

    Texting: http://www.flickr.com/photos/19779889@N00/4728235802/sizes/l/



Tuesday, October 11, 2011
MOBILE WEBSITE




Tuesday, October 11, 2011
MOBILE APPS




                            Found at Mashable.com




Tuesday, October 11, 2011
DIGITAL
                            FUNDRAISING




Tuesday, October 11, 2011
CROWD-FUNDING
           KIVA.ORG




                            625,271   Kiva Lenders

                              $244    Million in Loans

                            98.86%    Repayment Rate


Tuesday, October 11, 2011
CROWD-FUNDING
           SMALLCANBEBIG.ORG




Tuesday, October 11, 2011
TEXTING CAMPAIGN
     RED CROSS




Tuesday, October 11, 2011
DONATION APP
     SQUARE




Tuesday, October 11, 2011
THE CLOUD




Tuesday, October 11, 2011
GOOGLE DOCUMENTS



      ONE OF THE EASIEST
      COLLABORA  TION
      TOOLS FOR
      TRADITIONAL
      OFFICE RELA TED
      TASKS.




Tuesday, October 11, 2011
GOOGLE+



      HANGOUTS GIVE
      YOU ONE OF THE
      EASIEST W YS TO
               A
      HA GROUP VIDEO
        VE
      CONFERENCING




Tuesday, October 11, 2011
DROPBOX




                     ONLINE FILE STORAGE
                     AND SHARING




Tuesday, October 11, 2011
COULD INVESTMENTS
                    IN TECHNOLOGY AND
                     WEB DEVELOPMENT
                    OFFSET OPERATIONAL
                          COSTS?

                            $$$
Tuesday, October 11, 2011
LETS GET
           PRACTICAL

                            Questions & Group Think


Tuesday, October 11, 2011
Thank You!


  Andrew-Hoffman.com
  NeighborLink Fort Wayne
  Andrew@NLFW.org
  260.710.7611




                            Presentation At:
                            www.Slideshare.net/AndrewDewey
Tuesday, October 11, 2011

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Taking SM to Next Level - Governor's Conference 2011

  • 1. TAKING SOCIAL MEDIA TO THE NEXT LEVEL Governor's Conference on Service & Volunteerism October 12, 2011 Presented by: Andrew Hoffman Tuesday, October 11, 2011
  • 2. ANDREW HOFFMAN Executive Director at NeighborLink Fort Wayne & NeighborLink Network Adjunct Professor at Huntington University Nonprofit Communication & Social Media Consultant Community Engagement Strategist & Champion Tuesday, October 11, 2011
  • 5. ? WHO ARE YOU & WHY THIS SESSION Tuesday, October 11, 2011
  • 6. START WITH THE BASICS A B C Tuesday, October 11, 2011
  • 7. JUSTA SET OF COMMUNICA TION TOOLS Tuesday, October 11, 2011
  • 8. IT STARTS WITH A SOLID FOUNDATION Tuesday, October 11, 2011
  • 9. WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily? SEO & TRACKING - Make it easy for people to find. Track People’s Interactions SECURITY - Your Organization’s operations will dictate this function Tuesday, October 11, 2011
  • 10. Text SOCIAL MEDIA MANAGEMENT http://kelly.cybr.org/archives/2009/03/25/the-switchboard/ Tuesday, October 11, 2011
  • 11. SOCIAL FEED MANAGERS Tuesday, October 11, 2011
  • 12. GOOGLE ALERTS GOOGLE - MONITORING TOOLS Tuesday, October 11, 2011
  • 13. GOOGLE READER GOOGLE - MONITORING TOOLS Tuesday, October 11, 2011
  • 14. GOOGLE ANALYTICS GOOGLE - MONITORING TOOLS Tuesday, October 11, 2011
  • 15. SOCIAL SHARING Tuesday, October 11, 2011
  • 19. CASE FOUNDATION VIDEO INTEGRATION Tuesday, October 11, 2011
  • 20. CASE FOUNDATION SOCIAL MEDIA STREAMS INTEGRATION Tuesday, October 11, 2011
  • 21. SOCIAL NETWORK INTEGRATION Tuesday, October 11, 2011
  • 24. EMAIL MARKETING Tuesday, October 11, 2011
  • 26. EMAIL TOOL FEATURES TRACKING EVENT MANAGEMENT SURVEYS SOCIAL MEDIA INTEGRATION ONLINE P YMENT A INTEGRA TION Tuesday, October 11, 2011
  • 28. VIDEO 48hrs OF VIDEO UPLOADED EVERY DAY OVER 3 BILLION VIEWS EVERY DA Y Tuesday, October 11, 2011
  • 29. STORY MA TTERS http://www.flickr.com/photos/meomi/3059512473/ Tuesday, October 11, 2011
  • 30. CHARITY: Water $665k Raised So Far http://www.flickr.com/photos/meomi/3059512473/ Tuesday, October 11, 2011
  • 31. MOBILE WEB & APP DEVELOPMENT Texting: http://www.flickr.com/photos/19779889@N00/4728235802/sizes/l/ Tuesday, October 11, 2011
  • 33. MOBILE APPS Found at Mashable.com Tuesday, October 11, 2011
  • 34. DIGITAL FUNDRAISING Tuesday, October 11, 2011
  • 35. CROWD-FUNDING KIVA.ORG 625,271 Kiva Lenders $244 Million in Loans 98.86% Repayment Rate Tuesday, October 11, 2011
  • 36. CROWD-FUNDING SMALLCANBEBIG.ORG Tuesday, October 11, 2011
  • 37. TEXTING CAMPAIGN RED CROSS Tuesday, October 11, 2011
  • 38. DONATION APP SQUARE Tuesday, October 11, 2011
  • 40. GOOGLE DOCUMENTS ONE OF THE EASIEST COLLABORA TION TOOLS FOR TRADITIONAL OFFICE RELA TED TASKS. Tuesday, October 11, 2011
  • 41. GOOGLE+ HANGOUTS GIVE YOU ONE OF THE EASIEST W YS TO A HA GROUP VIDEO VE CONFERENCING Tuesday, October 11, 2011
  • 42. DROPBOX ONLINE FILE STORAGE AND SHARING Tuesday, October 11, 2011
  • 43. COULD INVESTMENTS IN TECHNOLOGY AND WEB DEVELOPMENT OFFSET OPERATIONAL COSTS? $$$ Tuesday, October 11, 2011
  • 44. LETS GET PRACTICAL Questions & Group Think Tuesday, October 11, 2011
  • 45. Thank You! Andrew-Hoffman.com NeighborLink Fort Wayne Andrew@NLFW.org 260.710.7611 Presentation At: www.Slideshare.net/AndrewDewey Tuesday, October 11, 2011