5. Remember This Today
Everyone Has The Potential to be a.....
Donor
Volunteer
Supporter
Partner
Employee
Brand Evangelist
..............
6. Remember This Today
Everyone Has The Potential to be a.....
&
Donor
Volunteer
Supporter
Partner
Employee
Brand Evangelist
..............
Everyone Is Online Because They WANT To Be Online
8. Going “Social”
“As more people have come online, the
more online communication has
become the norm. So it isn’t though of
as a separate realm anymore, but as one
that merges and overlaps with our daily
activities.”
- Caroline Haythornthwaite, Ph. D.
University of Illinois
9. SOCIAL
3
Concept by Kevin Mullett, Cirrus ABS
www.CirrusABS.com
20. CONTENT IS KING
Your story should:
• Lead to an identification of a self or universal
truth
21. CONTENT IS KING
Your story should:
• Lead to an identification of a self or universal
truth
• Help the audience form an opinion, or change
the way they look at the world
22. CONTENT IS KING
Your story should:
• Lead to an identification of a self or universal
truth
• Help the audience form an opinion, or change
the way they look at the world
• You have a story worth telling.
50. Breakout Sessions
FACEBOOK TWITTER
Beth Heironimus Craig Crook
Creative Director President
United Way of Allen County TQM Network
facebook.com/bheironimus twitter.com/craigdcrook
BLOGGING LINKEDIN
Andy Welfle Anthony Juliano
Managing Director Marketing & Social Media Strategist
Fort Wayne Dance Collective Asher Agency
Welfle.com LinkedIn.com/in/anthonyjuliano
51. FINAL THOUGHTS
Get Started If You Haven’t
Basic Human Interaction Skills Are Required
You Can’t Afford Not To Engage
Notas do Editor
8:30 - 8:50
8:50-9:10
it’s SOOOO Big
One of the bigger fears is time spent and getting things done..
How many of you expect your employees to work beyond the normal “8-5” in order to get things done?
How many of you give your employees smart phones (show my iPhone) & expect to be able to get a response quickly
So...when do we allow personal to merge with the work time frame?
think in terms of tools, outlets, communication channels
places where people congregate online to connect and share content
Highlight the NINA LinkedIN group & the ongoing conversation possibilities
THis is nothing new. If you’ve been using constant contact or any other email marketing tools
Biggest difference here is that the majority of this is free, and you’re doing into channels that people have given permission to you to enter.
Transition into Andy’s presentation - all of this wouldn’t be relevant without content or story
