13. What Makes For a
Good Foundation?
Friday, September 9, 2011
14. What Makes For a
Good Foundation?
PURPOSE - Why does this website need to exist?
Friday, September 9, 2011
15. What Makes For a
Good Foundation?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
Friday, September 9, 2011
16. What Makes For a
Good Foundation?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
Friday, September 9, 2011
17. What Makes For a
Good Foundation?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
Friday, September 9, 2011
18. What Makes For a
Good Foundation?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
Friday, September 9, 2011
19. What Makes For a
Good Foundation?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
Friday, September 9, 2011
20. What Makes For a
Good Foundation?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
Friday, September 9, 2011
21. What Makes For a
Good Foundation?
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
SECURITY - Your Organization’s operations will dictate this function
Friday, September 9, 2011
24. Why Blog?
IT’S PERSONAL - Tell your story as you see it
Friday, September 9, 2011
25. Why Blog?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
Friday, September 9, 2011
26. Why Blog?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
Friday, September 9, 2011
27. Why Blog?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being
Friday, September 9, 2011
28. Why Blog?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being
forced upon them.
Friday, September 9, 2011
29. Why Blog?
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being
forced upon them.
INTERACTION - Can create a two-way conversation
Friday, September 9, 2011
33. Things To Consider
SCHEDULED POSTS
TAGGING POSTS
CATEGORIZING POSTS
HAVE A COMPLETE PROFILE
DESIGN & LAYOUT MATTER
LOOK AT YOUR TRAFFIC STATS
MAKE IT INTERACTIVE
LINK TO YOUR SOCIAL MEDIA ACCOUNTS
Friday, September 9, 2011
35. Blog List
http://www.bikerumor.com/ - Independent Cycling Reviews
http://donmilleris.com/ - Official Blog of Author Donald Miller
http://jeremycowart.com/blog/ - Professional Photographer
http://graceinukraine.wordpress.com/ - Church Mission Trip to Ukraine Blog
http://www.fatcyclist.com/ - Cycling Blog With Cancer Fighting Message/Purpose
http://michaelhyatt.com/ - CEO of Thomas Nelson Publishing
http://kristof.blogs.nytimes.com/ - Nicholas D. Kristof - New York Times
http://sethgodin.typepad.com/ - Author Seth Godin
http://garyvaynerchuk.com/ - Author & SM Guy - Gary Vaynerchuk (Great Video Blogger)
http://www.venturethere.com/ - Adventure Themed Blog
http://blog.ogilvypr.com/ - Official Ogilvy PR Blog
http://www.startsomethingthatmatters.com/ - Official Blake Mycoskie Blog - TOMS Shoes
http://rachelheldevans.com/ - Rachel Held Evans - Influential Female Blogger
http://contagiouscommunity.wordpress.com/ - Collaborative Blog
http://stephanbauman.com/ - CEO of World Relief
http://fivewords.mckinney.com/ - Mckinney Advertising Agency Blog
http://hardlynormal.com/blog/ - Mark Horvath - Homeless Advocate & Activist
http://www.boston.com/bigpicture/ - Photo Blog by Boston Globe
Friday, September 9, 2011
36. Assignments for 9.15
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Create a Blog & Post Your URL in Facebook
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Create a Twitter Account & Post in Facebook
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Start Tweeting & Using HashTag #HUSM11
๏
Write a Blog Post on Your Feelings Towards
Blogging
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Keep Reading Your Books
๏
Use Social Media Guide as a Resource
Friday, September 9, 2011
