Our white paper on how retailers and brands need to adapt to deal with the latest trends in consumer behaviour.

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7. T ers l
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xmiig
t er
hi
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itrcin
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n e u ig h p c ie v r o
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a i p o u t ipa , ln
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wid ws oe t es o p r t
n o t ni h p e s o
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x e i c h rn n
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r
drc wa .
i t y
e
A t eh a t f lt i tc n lg
t h e r o alhs e h oo y
h we e,is h c mfrigh ma
o v rl t e o o t
e
n u n
tu h whc rman alr ea dcu il
o c , ih e is a g n r ca
p r o t ee u t n B o igp o u t
a t f h q ai . r wsn r d cs
o
ma b e se a dmo eliu eywh n
y e a ir n
r es rl
e
d n a h mevat eItr e a dP ,
oe to
i h ne n t n C
b t e pes e t ga i t t mo e
u p o l e m o rvt e o r
a
e p r g ia c fo ara p ro
x e t ud n e r m e l e s n
wh nic me t ma igt efi a
e t o s o kn h n l
p rh s . h wr o n i l eyt
u c a e S o o mig s i l o
k
o c r e t ee p r n ei ls t a
cu wh n h x e i c s e s h n
e
s t fco y t ee vr n n i c l
ai a tr ,h n i me ts od
s
o
a du wec migo t er uet t e
n n l
o n rh o t o h
c e k u i o sr ce b so k
h c o ts b tu td y tc
p o lms r siga du e g g d
r be o misn n n n a e
s ls tf T ec aln efr ealr i
ae saf h h l g o rti s s
.
e
e
tr igs o o migi t ap st e
u nn h wr o n n o o i v ,
i
wh rb t ec so r o s nt t e
ee y h u tme c me i o h
so et tu h fe a de p r n et e
tr o o c ,e l n x e i c h
e
p o u t n t e ut tl b y i
r d c a d h n lmaey u s t
i
fo t erti r o we st.
r m h eal s wn b i
e
e

8. C n ls n
oc i
uo
D s i tec aln e o o eaigi s c a
e pt h h l g s f p rt
e
e
n n uh
v ltee vr n n,t e msta teeae
oai n i me tis e
l
o
h th r r
s nfi a t p o tnt sa albefr
i ic n o p ru ie v i l o
g
i
a
srtgc l o ine rti r a db a d wh
tae ial r td eal s n rn s o
y e
e
fc so d l eigc so r e d i
o u n ei r
v n u tme n e s n
wh tv r o m te tk . h bgdf rnitr
ae e fr h y a e T e i i ee t o
f
a
i ac mbn t no itlg n tc n lg
s o iai f nel e t e h oo y
o
i
c oc s- .. o js d po igtc n lg fr
hi
e i n tu t e lyn e h oo y o
e
tc n lg 's k - o pe wi a
e h oo ys a e c u ld t n
h
u d rtn igta a tee do ted yte
n esa dn h t t h n f h a h
r l o rtii t d l e ah p yc so r
oe f eals o ei r a p u tme
v
e p r n en matr ihc a n lh y
x ei c o t whc h n e te
e
e
c o s t u eo o iiaefo
h o e o s r r n t r m.
g
T emao faueta s e c a fo te
h
jr e tr h t e ms l r r m h
e
c re t tt o teid sr i tego n
u rn sae f h n u ty s h rwig
i o tn eo fc t fc mak t ga a
mp ra c f a e o a e rei s n
n
a d dv lec so r evc a db a d
d e au u tme s r i n rn
e
df rnitrItlg n u eo i-tr
i ee t o.nel e t s f nso e
f
a
i
mak t ga de a g l m, o pe wi a
rei n v n ei c u ld t
n
s
h
s a e se p r n ewh te o l eo ofln
e mls x ei c
e
eh r ni r f ie
n
wi e s r ta rtia dtemao b a d ta
l n ue h t eal n h
l
jr rn s h t
p we i wi c niu t p o ietec so r
o r t l o t e o rvd h u tme
, l
n
wi i rv dc oc , e iit a de s o u e
t mp o e h i fl xbly n a e f s
h
e
i
a tc n lg i rv sa ds se b c me
s e h oo y mp o e n y tms e o
mo ep wefl
r o ru.
T emao fau et a s e c a fo t ec re t tt o t eid sr
h
jr e tr h t e ms l r r m h u rn sae f h n u ty
e
i t ego n i o tn eo fc t fc ma k t ga a a d dv le
s h r wig mp ra c f a e o a e r ei s n d e au
n
c so r e vc a db a ddf rn itr
u tme s r i n rn i ee t o.
e
f
a
T ec re t b e s nwi mut c a n l r
h u rn o s si
o
t
h l-h n e o
i
o i h n e mak t gofr n
mn- a n l rei f s o
c
n
e
rv lt n r bu p it o s ce si mo en
e oui ay le r fr u c s n d r
o
n
rti b t i l awa o d l e t gte
eal u s
,
mpy
y f ei ai h
n n
df rn meh d tr u hwhc rti r a d
i ee t to s h o g
f
ih eal s n
e
b a d c ne g g wi ter rs e t e
rn s a n a e t h i p o p ci
h
v
c so r. h mo t a-e igb a d ara y
u tmes T e s frs en rn s l d
e
u d rtn ta i afw y ast
n esa d h tn e e r i teewi
me h r l
l
b n s p rt nb t e ta io a rtia d
e o e aai ewe n rdt n l eal n
o
i
mut h n e,t lal iu d r h s mer o,
lc a n liwi ls n e te a
i
l
t
of
wi tes mevs n srtg a dg aso
t h a
h
i o , tae y n o l f
i
s r igtec so r
evn h u tme.
I as lr en teat ca df rnit n
n i a v i,h ri il i ee t i
mi
fi
f
ao
b t e mo i , e ko a doh r o tst
ewe n bl d s tp n te r ue o
e
p rh s wi sat obu, ste ara y
uc a e l tr t lra h y l d
l
e
h v . h u i igma tai tego n
a e T e nf n
y
nr s h rwig
rai t nta teItr e a dteb o e i
e l ai h t h nen t n h rws r s
s o
tefn a na tu h on ta c so r ae
h u d me tlo c p it h t u tmes r
go n mo t o o tbewi ,re p cieo
rwig s c mfra l t i s e t
h r
v f
pafr o s se R ti r a db a d n e
lt m r y tm. eal s n rn s e d
o
e
t u d rtn ti a dd a itlg nl wi
o n esa d hs n e lnel e t
i
y t
h
teo p ru i ti p o ie .
h p o tnt hs rvd s
y
T eema wel es nfi a t fwe rti
hr
y lb i ic nl e r eal
g
y
o t t i tec migy as b t h o e ta
ul s n h o n e r, u te n s h t
e
rmanwi p o ietekn o s r i o ine
e i l rvd h id f evc r td
l
e e
c so r n i n n ta td yi lreyjs a
u tme e vr me t h t o a s ag l u t
o
pp d e m.t ab a en w, x in wo l, n
ie ra Is rv e e ct g r a d
'
i
d
o ewh r tedgtl e o rdc so r
n
ee h ii l mp wee u tme
ay
s l ie ter o io a tekn o te
oi fi s h i p s in s h ig f h
d
t
mak t gte .
rei re
n
T eema wel esg ic n l
hr
y lb infi a t
y
fwe rtio t t i t ec mig
e r eal ul s n h o n
e
y a sb t h o e t a rman
e r, u t e n s h t e i
wi p o iet ekn o s r i
l r vd h id f e vc
l
e
o ine c so r n i n n
r td u tme e vr me t
e
o
t a td yi lr ey
h t o a s ag l
js app d e m.
u t ie ra

9. n x se s
e t tp
R ti r
eal s
e
Fv wa s otr S o o migi t ap s iee p r n e
ie y t un h wro n n o o iv x ei c
t
e
1
2
3
4
5
Ie tys eic rd cs ny u sco whc ma
d ni p c po u t i o r etr i
f
fi
h y
b v lea l t c mp r o s o pn b a ay ig
e un rbe o o ai n h p ig y n lzn
s
s o pn h bt o e ap r d
h p ig a i v r ei .
s
o
U ec so ro at s r i s n oh rn e t e t
s u tme ly l evc a d te icni s o
y
e
v
a p a t s o p r a tep it f ae
p e lo h p es th on o sl.
F c s t at epi n ofr o y u mo t un rbe
o u at ci r ig f s n o r s v lea l
r v
c
e
po u t, i aetpcl bgt k ttms
rd cswhc r y i l i i e i
h
ay
c
e .
U etc n lg t fi h tc n lg . ii lo p n a d
s eh oo y o g teh oo y Dgt c u o s n
a
o ec c e pes h c o t r e a ls fh kn
n l k x rs c ek u ae x mpe o te id
i
o tigwhc wo k .
fhn
i
h rs
Ma eu eo e a g lt n s eilt tf sls e ms
k s f v n ei a d p c i saf ae ta
s
as
t po iea d dv let s o p r a tep it f ae
o rvd d e au o h p es th on o sl.

10. n x se s
e t tp
Ba d
rn s
Fv tig B a d s o l b d igt tk a v na e
ie hn s rn s h ud e on o a e d a tg
o tec a gn fc o rti
f h h n ig ae f eal
1
Ma eb s u eo ba de a g lt t e pana de tu e
k et s f rn v n ei s o x li n nh s
s
2
E c ua emoeitrcinwi y u ba da tep it
n o rg
r neat
o
t o r rn th on
h
3
C mbn y u o l ea di-tr po t n t die
o ie o r ni n nsoe rmoi s o r
n
o
v
4
U etep we o mo i t d iec so r t y u
s h o r f bl o r
e
v u tmes o o r
5
C puec so r eal a tep it f aea dva
a tr u tme d ti th on o sl n i
s
c so r a drtisls tf a o th b n fis f
u tmes n eal ae saf b u te e e t o
y u ba d
o r rn .
o sl va n o aietc n lge s c a a g ne
f ae i in v t eh oo is u h s u me td
v
rai ds ly a dd mo srt n .
e ly i a s n e n t i s
t
p
ao
t f c n po ieasa es u tme jun yt
r fi a d rvd
a
e mls c so ro re o
y u ba d .
o r rn s
i-tr rtiba dlct n tru hteu eo dgtl
nsoe eal rn o ai s ho g h s f ii
o
a
c u o s n icnie.
o p n a d ne t s
v
o l emi o i s n nc ebo sT i cnb u e fr
ni
n
c se a d i
r t
h lg. hs a e sd o
dgtl reigt dies o p r t rtipe ss
ii mak t o r
a
n
v h p es o eal rmi .
e

11. clt at n
alo ci
o
C a n l d a tg
h n e A v na e
O r 0sc n pth.
u 3 eo d i .
c .
1
2
C a n l d a tg i tefi l mak t ga e c
h n e A v na e s h ed rei g n y
n
o c oc fr h la igtc n lg a dc n u r
f h i o te e dn e h oo y n o s me
e
ee to isb a d i temak t
lcr nc rn s n h
re.
A e s n iliki t ema k t gmi:
n se t l n h
a n
r ei
n
x
o r r fsin l edma k t gdsil eifs s
u p oe so a fi l
r ei icpi n u e
n
n
lea dv leit ap o u t oa dt a ls 2 %o
i n au no r d c t d h ta t 0 f
f
p ro ma c i so e
e fr n e n t r.
Ab t r air o p o l:
et c l e f e pe
e
b
3
wep o l,ri, q i, o c , p ri a dmoiaeata
rfie tan e up c a h a p as n
e
t t
v
em
o s e il t rn a a s d r t rp e e t e h oo y
f p cai b a d mb sa o s o e rs n tc n lg
s
p o u t a din v t n l en -n es - ohi so e
r d cs n n o ai s i oo e l b t n tr
o
k
e
a do s e
n n i.
t
4
F lt
ul i rtia v c ts
- me eal d o ae :
weaed dc tdt wo kn wi a dc a inn rti r
r e iae o r ig t n h mpo ig eal s
h
e
s t a wec nd l e itlg n fi l ma k t g
o ht
a ei r nel e t ed r ei
v
i
n
p o rmme b r eo b ln e isg t o c e t.
r ga
s o n f aa c d n ih fr l ns
i
5
T b s e , e r ,o c e ,r da dtse .
o e e n h ad tu h d ti n e td.
e
.
t isr c, d c t o d mo srt. fr i bly rc g io ,
o n tu te u ae r e n tae. o vs it,e o nt n
.
i i
i
p n taina dee ae s ls.olu c , o io o p o t.
e ert
o n lv td ae . t a n h p s in r r moe.
.
t
.
S tho t C a n l d a tg . ’ y u c a n l d a tg .
wi
c n o h n e A v na e We e o r h n e a v na e
r

12. ca n l
hn e
a v na e
d a tg
S th do fi l mak t g
wi e n ed rei
c
n
C na t
o tc
A d e B oh o d
n rw o t r y
B sn s D v lp n D rco
u ie s e eo me t i tr
e
0 6 85 9 3
12 036
0 8 10 4 7
71 528
a o try @c a n l d a tg . .k
b oh o d h n e- v na ec u
a
o