Speech at 2018 SPOBIS conference by Andreas Sigl. Highlighting 7 major trends in today's world of Chief Marketing Officers and the effects on the sponsorship industry, especially rights-holders.
Sponsors demand more from rights-holders -- are you ready to deliver more value to CMOs in the new world?
1. Andreas SIGL: Sponsors Demand More
Are You Ready?
Sponsors demand more from rights-holders –
are you ready to deliver value to the CMOs in the new world?
Andreas Sigl
Burson-Marsteller Sport (WPP Group)
14. Andreas SIGL: Sponsors Demand More
Focused Positioning
«EVERYTHING TO EVERYBODY = NOTHING TO NOBODY»
15. Andreas SIGL: Sponsors Demand More
Focused Positioning
Take position and stand for something.
Help your client to tell their story.
«EVERYTHING TO EVERYBODY = NOTHING TO NOBODY»
16. Andreas SIGL: Sponsors Demand More
Stakeholder Value
Demonstrate value to all stakeholders –
beyond your immediate client.
«KEEP THE CLIENT CLOSE, KEEP THE HATERS CLOSER»
17. Andreas SIGL: Sponsors Demand More
Return on Marketing Objectives
Understand your clients’ business –
know THEIR numbers!
«WHAT IS THEIR SEASON? WHAT IS THEIR CHAMPIONSHIP?»
18. Andreas SIGL: Sponsors Demand More
Beyond Reach & Frequency
Understand your audience and how it aligns
with your partners’ brands to engage and
activate against.
«MAKE AN AUDIENCE BUY AS EASY AS ON FACEBOOK»
19. Andreas SIGL: Sponsors Demand More
Find Out More
www.burson-marsteller-sport.com
andreas.sigl@b-m-sport.com
