Social Marketing Presentation - How to Make it Work For You. November 2013 at the Unleashing Ideas Conference in Kelowna, celebrating Global Entrepreneurship Week.

1. Social Marketing
What is Social Marketing?
What does it mean to you?
What are you doing now?
Andrea Lindal, Lexabi Communications 250.215.1122

2. 3 Main Focuses
Facebook
LinkedIn
Making it work together
and for YOU.
Andrea Lindal, Lexabi Communications 250.215.1122

3. Marketing really
hasn’t changed
The channels have evolved
and it’s simply keeping up with that
evolution and ensuring your
message is consistent
Andrea Lindal, Lexabi Communications 250.215.1122

4. Facebook
Business Facebook Page
Personal Facebook Page
What’s the difference?
Andrea Lindal, Lexabi Communications 250.215.1122

5. Facebook
5 key components
Cover Image
Profile Picture
‘About’ Information
‘Contact’ Information
Insights
Andrea Lindal, Lexabi Communications 250.215.1122

6. A Cocktail Party
80% useful/fun information
20% about you
Social Community – be real!
Monitor Comments – Respond
ENGAGE ENGAGE ENGAGE!
Andrea Lindal, Lexabi Communications 250.215.1122

7. Hashtags
Mark keywords or topics
A single word or phrase
beginning with a ‘#’
Facebook, Twitter,
Google+, Tumblr & Pinterest
Andrea Lindal, Lexabi Communications 250.215.1122

8. LinkedIn
B2B
Get found
Attract your ideal client
Provide enough information for people
to WANT to connect
Andrea Lindal, Lexabi Communications 250.215.1122

9. LinkedIn
Profile Picture
Name – max. 100 characters
Headline – max. 120 characters
Summary – max. 2,000 characters
Contact Area
Andrea Lindal, Lexabi Communications 250.215.1122

10. Making it all work
for You
Have a basic understanding of your
marketing goals
Choose one or two to start with
Commit to nurturing & monitoring
Andrea Lindal, Lexabi Communications 250.215.1122

11. Andrea Lindal, Lexabi Communications
250.215.1122

12. Summary
Leverage all Digital Marketing
with each other
Create and stay with your
brand and message
Andrea Lindal, Lexabi Communications 250.215.1122

13. A Digital Marketing
Management Agency
Social Media, Email Marketing,
Digital Design, Website Development,
Professional Writing
Marketing & Communications
Andrea Lindal, Lexabi Communications 250.215.1122