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Presented By Andrea Kalli
Top 10 Keyword
Research Tips for Beginners
#1: Use Keyword Tools Wisely
Recognize that keyword
tools are just another
resource and concentrate
on your target reader and
her needs.
Find keywords she is
actually using to search
with -- keywords that will
bring you the greatest
return on investment.
#2: Listen to the Conversation
Your target audience gives
you plenty of clues about
keywords including blog
comments, forums, social
networks, emails, support
requests and complaints.
Look for patterns.
#3: Read Amazon Reviews
Getting into the habit of studying marketplaces like
Amazon will give you a feel for categories and trends
that are hot, improving your keyword intuition.
#4: Keywords that Inspire Purchase
People have a million reasons for browsing
online, but you need keywords that ignite your
target customer into rushing to open her wallet.
#5: “Related to” Searches
Particularly when you are just starting
keyword research for hot campaign,
post or product ideas, checking
Google’s “related search” suggestions
can fast-track the process.
#6: Optimize for Mobile
Searchers on mobile use
additional words PC users
often don’t, so make sure
you factor these into your
keyword searches, if yours
is a mobile market.
Words like “near”,
“coupons”, “compare” etc.
are common in mobile
searches.
#7: Search Suggestions
As you enter keywords into Google, it
provides a list of suggested keywords that
use the words you’ve entered.
#8: Interact Daily
Social media posts provide
clues to:
• Topics your niche
members are passionate
about right now
• Words and phrases that
appear multiple times
• Keyword and Title ideas
for problems not addressed
#9: What are Their Questions?
Try WordTracker’s Keyword Questions Tool to
find the answers you’re looking for.
#10: Join a Facebook Group
Focused Facebook Groups
frequently yield better
quality keywords and ideas,
being niche-related. Plus
you are building a
relationship with your
community while you
engage and explore.
Do Any of These Resonate with You?
•Do you struggle with building your platform, getting noticed, and becoming
known as the expert in your topic?
•Do you sometimes feel that you need a better plan to grow your list, or nurture
and engage your audience?
•Do you wish you could stop trading time for dollars, and turn your content into
profitable products?
•Are you feeling paralyzed by technology and implementation overwhelm?
Whatever you want to call us, what we do is IMPLEMENT. We help you
brainstorm, plan, organize, build, market, and maintain your online business.
Let my team help you with the overwhelm, technology, & implementation.
Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
Internet Marketing Services
 Business Website and
Blogging
 Social Media Marketing –
Relationship Marketing
 Email Marketing – Nurture
Marketing
 Lead Generation – Irresistible,
Compelling Incentive Offer
 Video Marketing –
Video/Audio Products
 Content Marketing – Article
Marketing
 Product Creation – Content
Re-purposing
 Search Engine Optimization –
Keyword Research – Links
 Webinar/Teleseminar
Management and Support
 Speaker Specific Support and
Marketing
 Author Specific Support and
Marketing
 Membership Site
Implementation and
Management
 Affiliate Program
 Mobile Marketing
 Reputation Management
 Pay-per-Click Advertising
Check out the details for each of the Internet Marketing Services listed above
Let’s Get Strategic About Marketing!
Andrea Kalli – Online Internet Marketing Services www.virtualassist.net

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Top 10 Keyword Research Tips for Beginners by Internet Marketing Virtual Assistant

  • 1. Presented By Andrea Kalli Top 10 Keyword Research Tips for Beginners
  • 2. #1: Use Keyword Tools Wisely Recognize that keyword tools are just another resource and concentrate on your target reader and her needs. Find keywords she is actually using to search with -- keywords that will bring you the greatest return on investment.
  • 3. #2: Listen to the Conversation Your target audience gives you plenty of clues about keywords including blog comments, forums, social networks, emails, support requests and complaints. Look for patterns.
  • 4. #3: Read Amazon Reviews Getting into the habit of studying marketplaces like Amazon will give you a feel for categories and trends that are hot, improving your keyword intuition.
  • 5. #4: Keywords that Inspire Purchase People have a million reasons for browsing online, but you need keywords that ignite your target customer into rushing to open her wallet.
  • 6. #5: “Related to” Searches Particularly when you are just starting keyword research for hot campaign, post or product ideas, checking Google’s “related search” suggestions can fast-track the process.
  • 7. #6: Optimize for Mobile Searchers on mobile use additional words PC users often don’t, so make sure you factor these into your keyword searches, if yours is a mobile market. Words like “near”, “coupons”, “compare” etc. are common in mobile searches.
  • 8. #7: Search Suggestions As you enter keywords into Google, it provides a list of suggested keywords that use the words you’ve entered.
  • 9. #8: Interact Daily Social media posts provide clues to: • Topics your niche members are passionate about right now • Words and phrases that appear multiple times • Keyword and Title ideas for problems not addressed
  • 10. #9: What are Their Questions? Try WordTracker’s Keyword Questions Tool to find the answers you’re looking for.
  • 11. #10: Join a Facebook Group Focused Facebook Groups frequently yield better quality keywords and ideas, being niche-related. Plus you are building a relationship with your community while you engage and explore.
  • 12. Do Any of These Resonate with You? •Do you struggle with building your platform, getting noticed, and becoming known as the expert in your topic? •Do you sometimes feel that you need a better plan to grow your list, or nurture and engage your audience? •Do you wish you could stop trading time for dollars, and turn your content into profitable products? •Are you feeling paralyzed by technology and implementation overwhelm? Whatever you want to call us, what we do is IMPLEMENT. We help you brainstorm, plan, organize, build, market, and maintain your online business. Let my team help you with the overwhelm, technology, & implementation. Andrea Kalli – Online Internet Marketing Services www.virtualassist.net
  • 13. Internet Marketing Services  Business Website and Blogging  Social Media Marketing – Relationship Marketing  Email Marketing – Nurture Marketing  Lead Generation – Irresistible, Compelling Incentive Offer  Video Marketing – Video/Audio Products  Content Marketing – Article Marketing  Product Creation – Content Re-purposing  Search Engine Optimization – Keyword Research – Links  Webinar/Teleseminar Management and Support  Speaker Specific Support and Marketing  Author Specific Support and Marketing  Membership Site Implementation and Management  Affiliate Program  Mobile Marketing  Reputation Management  Pay-per-Click Advertising Check out the details for each of the Internet Marketing Services listed above
  • 14. Let’s Get Strategic About Marketing! Andrea Kalli – Online Internet Marketing Services www.virtualassist.net