SlideShare a Scribd company logo

The Evolution of Digital Marketing- Class 2

•
•
AndreaGenevieve Michnik
AndreaGenevieve Michnik
EducationBusinessTechnology
1 of 8
Download to read offline
BDMM 4336 Evolution of Marketing Marketing 1. Word of mouth will always come Evolution first (WOM) Class 2 2. Etchings on a wall Fall 2011 3. Roman penis 4. Egyptian papyrus 5. Printing press 6. Newspapers 7. Agencies 8. Radio, TV and Admen @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Advent of Digital Marketing • Digital marketing = tech driven Evolution • Marketing will always start with Class 2 Fall 2011 PEOPLE • Influence, persuasion also ingredients @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Tech Cycle Marketing Evolution Class 2 Fall 2011 @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Communication History Marketing Early networks: Evolution Class 2 • Telegraph Fall 2011 • Morse Code • ARPANET • Email • Internet @AndreaGenevieve andream@stedwards.edu
BDMM 4336 The State of the Internet 2011 Marketing Evolution Class 2 Fall 2011 @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Web 2.0 Marketing • Web 2.0 is not the future Evolution • Web 2.0 is an evolution Class 2 • 2 way communication Fall 2011 • Consumers have control @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Consumer Behavior Marketing A. Interconnectivity Evolution B. Level playing field Class 2 C. Filtering Fall 2011 D. Niche agregation E. Personal publishing F. Prosumer emergence G. Purchase on demand @AndreaGenevieve andream@stedwards.edu
BDMM 4336 Next Class Marketing • Digital Strategy Evolution • First Quiz Class 2 • First Blog Post Fall 2011 @AndreaGenevieve andream@stedwards.edu

Recommended

The Evolution of Marketing and Communications: Earning Your Way with Inbound ...
The Evolution of Marketing and Communications: Earning Your Way with Inbound ...The Evolution of Marketing and Communications: Earning Your Way with Inbound ...
The Evolution of Marketing and Communications: Earning Your Way with Inbound ...Converge Consulting
 
Evolution of marketing concept
Evolution of marketing conceptEvolution of marketing concept
Evolution of marketing conceptSaleh Bazi
 
Evolution Of Marketing
Evolution Of MarketingEvolution Of Marketing
Evolution Of MarketingPrashant Kumar Gupta
 
PRFinalProject
PRFinalProjectPRFinalProject
PRFinalProjectAndreaGenevieve Michnik
 
FinalProject
FinalProjectFinalProject
FinalProjectAndreaGenevieve Michnik
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingAndreaGenevieve Michnik
 
Email Marketing
Email MarketingEmail Marketing
Email MarketingAndreaGenevieve Michnik
 
Search Marketing and SEO
Search Marketing and SEOSearch Marketing and SEO
Search Marketing and SEOAndreaGenevieve Michnik
 

Recommended

The Evolution of Marketing and Communications: Earning Your Way with Inbound ...
The Evolution of Marketing and Communications: Earning Your Way with Inbound ...The Evolution of Marketing and Communications: Earning Your Way with Inbound ...
The Evolution of Marketing and Communications: Earning Your Way with Inbound ...Converge Consulting
 
Evolution of marketing concept
Evolution of marketing conceptEvolution of marketing concept
Evolution of marketing conceptSaleh Bazi
 
Evolution Of Marketing
Evolution Of MarketingEvolution Of Marketing
Evolution Of MarketingPrashant Kumar Gupta
 
PRFinalProject
PRFinalProjectPRFinalProject
PRFinalProjectAndreaGenevieve Michnik
 
FinalProject
FinalProjectFinalProject
FinalProjectAndreaGenevieve Michnik
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingAndreaGenevieve Michnik
 
Email Marketing
Email MarketingEmail Marketing
Email MarketingAndreaGenevieve Michnik
 
Search Marketing and SEO
Search Marketing and SEOSearch Marketing and SEO
Search Marketing and SEOAndreaGenevieve Michnik
 
Measuring Digital Marketing
Measuring Digital MarketingMeasuring Digital Marketing
Measuring Digital MarketingAndreaGenevieve Michnik
 
ROI and Analytics Class 13
ROI and Analytics Class 13ROI and Analytics Class 13
ROI and Analytics Class 13AndreaGenevieve Michnik
 
Twitter for PR Students
Twitter for PR StudentsTwitter for PR Students
Twitter for PR StudentsAndreaGenevieve Michnik
 
Careers in PR
Careers in PRCareers in PR
Careers in PRAndreaGenevieve Michnik
 
IMC- Integrated Marketing Communication
IMC- Integrated Marketing CommunicationIMC- Integrated Marketing Communication
IMC- Integrated Marketing CommunicationAndreaGenevieve Michnik
 
What is Public Relations?
What is Public Relations?What is Public Relations?
What is Public Relations?AndreaGenevieve Michnik
 
Wordpress 101 for PR Students
Wordpress 101 for PR StudentsWordpress 101 for PR Students
Wordpress 101 for PR StudentsAndreaGenevieve Michnik
 
E: Evaluation and Measurement in PR
E: Evaluation and Measurement in PRE: Evaluation and Measurement in PR
E: Evaluation and Measurement in PRAndreaGenevieve Michnik
 
PR Case Study Mid-Term
PR Case Study Mid-TermPR Case Study Mid-Term
PR Case Study Mid-TermAndreaGenevieve Michnik
 
PR Today
PR TodayPR Today
PR TodayAndreaGenevieve Michnik
 
The Press Release
The Press ReleaseThe Press Release
The Press ReleaseAndreaGenevieve Michnik
 
The PR Campaign: Research
The PR Campaign: ResearchThe PR Campaign: Research
The PR Campaign: ResearchAndreaGenevieve Michnik
 
History of PR
History of PRHistory of PR
History of PRAndreaGenevieve Michnik
 
BDMM Class 11 Why Websites Matter
BDMM Class 11 Why Websites MatterBDMM Class 11 Why Websites Matter
BDMM Class 11 Why Websites MatterAndreaGenevieve Michnik
 
BDMM Class 10 Internet Transforming Society
BDMM Class 10 Internet Transforming SocietyBDMM Class 10 Internet Transforming Society
BDMM Class 10 Internet Transforming SocietyAndreaGenevieve Michnik
 
BDMM Class 9 Digital Consumers
BDMM Class 9 Digital Consumers BDMM Class 9 Digital Consumers
BDMM Class 9 Digital Consumers AndreaGenevieve Michnik
 
The Net Generation- Class 6
The Net Generation- Class 6The Net Generation- Class 6
The Net Generation- Class 6AndreaGenevieve Michnik
 
The 4 P's of Digital Marketing- Class 5
The 4 P's of Digital Marketing- Class 5The 4 P's of Digital Marketing- Class 5
The 4 P's of Digital Marketing- Class 5AndreaGenevieve Michnik
 
Digital Marketing Strategy- Class 4
Digital Marketing Strategy- Class 4Digital Marketing Strategy- Class 4
Digital Marketing Strategy- Class 4AndreaGenevieve Michnik
 
PR Measurement
PR MeasurementPR Measurement
PR MeasurementAndreaGenevieve Michnik
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 

More Related Content

More from AndreaGenevieve Michnik

BDMM Class 10 Internet Transforming Society
BDMM Class 10 Internet Transforming SocietyBDMM Class 10 Internet Transforming Society
BDMM Class 10 Internet Transforming SocietyAndreaGenevieve Michnik
 

More from AndreaGenevieve Michnik (20)

Measuring Digital Marketing
Measuring Digital MarketingMeasuring Digital Marketing
Measuring Digital Marketing
 
ROI and Analytics Class 13
ROI and Analytics Class 13ROI and Analytics Class 13
ROI and Analytics Class 13
 
Twitter for PR Students
Twitter for PR StudentsTwitter for PR Students
Twitter for PR Students
 
Careers in PR
Careers in PRCareers in PR
Careers in PR
 
IMC- Integrated Marketing Communication
IMC- Integrated Marketing CommunicationIMC- Integrated Marketing Communication
IMC- Integrated Marketing Communication
 
What is Public Relations?
What is Public Relations?What is Public Relations?
What is Public Relations?
 
Wordpress 101 for PR Students
Wordpress 101 for PR StudentsWordpress 101 for PR Students
Wordpress 101 for PR Students
 
E: Evaluation and Measurement in PR
E: Evaluation and Measurement in PRE: Evaluation and Measurement in PR
E: Evaluation and Measurement in PR
 
PR Case Study Mid-Term
PR Case Study Mid-TermPR Case Study Mid-Term
PR Case Study Mid-Term
 
PR Today
PR TodayPR Today
PR Today
 
The Press Release
The Press ReleaseThe Press Release
The Press Release
 
The PR Campaign: Research
The PR Campaign: ResearchThe PR Campaign: Research
The PR Campaign: Research
 
History of PR
History of PRHistory of PR
History of PR
 
BDMM Class 11 Why Websites Matter
BDMM Class 11 Why Websites MatterBDMM Class 11 Why Websites Matter
BDMM Class 11 Why Websites Matter
 
BDMM Class 10 Internet Transforming Society
BDMM Class 10 Internet Transforming SocietyBDMM Class 10 Internet Transforming Society
BDMM Class 10 Internet Transforming Society
 
BDMM Class 9 Digital Consumers
BDMM Class 9 Digital Consumers BDMM Class 9 Digital Consumers
BDMM Class 9 Digital Consumers
 
The Net Generation- Class 6
The Net Generation- Class 6The Net Generation- Class 6
The Net Generation- Class 6
 
The 4 P's of Digital Marketing- Class 5
The 4 P's of Digital Marketing- Class 5The 4 P's of Digital Marketing- Class 5
The 4 P's of Digital Marketing- Class 5
 
Digital Marketing Strategy- Class 4
Digital Marketing Strategy- Class 4Digital Marketing Strategy- Class 4
Digital Marketing Strategy- Class 4
 
PR Measurement
PR MeasurementPR Measurement
PR Measurement
 

Recently uploaded

The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introductionMaksud Ahmed
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...Sapna Thakur
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
General AI for Medical Educators April 2024
General AI for Medical Educators April 2024General AI for Medical Educators April 2024
General AI for Medical Educators April 2024Janet Corral
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationnomboosow
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 

Recently uploaded (20)

The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Advance Mobile Application Development class 07
Advance Mobile Application Development class 07Advance Mobile Application Development class 07
Advance Mobile Application Development class 07
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
General AI for Medical Educators April 2024
General AI for Medical Educators April 2024General AI for Medical Educators April 2024
General AI for Medical Educators April 2024
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 

The Evolution of Digital Marketing- Class 2

  • 1. BDMM 4336 Evolution of Marketing Marketing 1. Word of mouth will always come Evolution first (WOM) Class 2 2. Etchings on a wall Fall 2011 3. Roman penis 4. Egyptian papyrus 5. Printing press 6. Newspapers 7. Agencies 8. Radio, TV and Admen @AndreaGenevieve andream@stedwards.edu
  • 2. BDMM 4336 Advent of Digital Marketing • Digital marketing = tech driven Evolution • Marketing will always start with Class 2 Fall 2011 PEOPLE • Influence, persuasion also ingredients @AndreaGenevieve andream@stedwards.edu
  • 3. BDMM 4336 Tech Cycle Marketing Evolution Class 2 Fall 2011 @AndreaGenevieve andream@stedwards.edu
  • 4. BDMM 4336 Communication History Marketing Early networks: Evolution Class 2 • Telegraph Fall 2011 • Morse Code • ARPANET • Email • Internet @AndreaGenevieve andream@stedwards.edu
  • 5. BDMM 4336 The State of the Internet 2011 Marketing Evolution Class 2 Fall 2011 @AndreaGenevieve andream@stedwards.edu
  • 6. BDMM 4336 Web 2.0 Marketing • Web 2.0 is not the future Evolution • Web 2.0 is an evolution Class 2 • 2 way communication Fall 2011 • Consumers have control @AndreaGenevieve andream@stedwards.edu
  • 7. BDMM 4336 Consumer Behavior Marketing A. Interconnectivity Evolution B. Level playing field Class 2 C. Filtering Fall 2011 D. Niche agregation E. Personal publishing F. Prosumer emergence G. Purchase on demand @AndreaGenevieve andream@stedwards.edu
  • 8. BDMM 4336 Next Class Marketing • Digital Strategy Evolution • First Quiz Class 2 • First Blog Post Fall 2011 @AndreaGenevieve andream@stedwards.edu