And. is a customer engagement agency offering a range of services from high-level strategy and creative through to campaign execution. We connect with, excite and engage customers across all channels - digital, social, mobile or traditional. Check out some of our work from recent months. See something you like? Let's have a chat! Contact aliciakearns@and-sydney.com or call +61 2 9331 6880.

2. PHILOSOPHY
Engagement requires connection.
Connection requires understanding.
Understanding requires intelligence, knowledge,
compassion & an open mind.
(Action requires all of the above, and a healthy dose of chutzpah.)
DOCUMENT TYPE:
Credentials
DATE:
February 2014

3. WHAT WE DO
We connect with, excite and engage your existing and desired customers through:
STRATEGY
BRAND
DIGITAL
CAMPAIGNS
SOCIAL
We think it’s simple - intelligence, knowledge, compassion and an open mind should
drive everything you do. Not just work - everything. This approach to business, and life-at-large,
is the way to connect - the way to engage.
DOCUMENT TYPE:
Credentials
DATE:
February 2014
©2014
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.

4. KEY TEAM
Alicia Kearns
General Manager - Founding Partner
Tim Rigg
Creative Director - Founding Partner
Nick Doring
Head of Art - Founding Partner
(Holden Doodle - Chief Morale Officer)
DOCUMENT TYPE:
Credentials
DATE:
February 2014
©2014
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.

5. CASE STUDIES
STAEDTLER - Create The Next STAEDTLER Ad / Social
Hello Sunday Morning - Unlock Your Sunday
Macquarie Telecom - Business Mobility
CPA - Rebrand + GTM
Click when you see:
To watch a short video
DOCUMENT TYPE:
Credentials
DATE:
February 2014
©2014
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.

6. CATEGORY:
DATE:
SECTOR:
DETAILS:
DOCUMENT TYPE:
Credentials
DATE:
Month 2014
February 2014
SOCIAL MARKETING
2013
CONSUMER
DIGITAL / PRINT / SOCIAL
©2014
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.

7. WHAT WAS REQUIRED?
Increase brand awareness, drive incremental sales.
Demonstrate the versatility of the range and drive consumer engagement while tackling
the issue of showcasing an analogue product in digital terrain.
DOCUMENT TYPE:
Credentials
DATE:
February 2014

8. WHAT WAS DELIVERED?
'Create the Next STAEDTLER Ad' - a campaign prompting individuals, schools and artists to help
create our next billboard through an easy to use app, allowing users to preview and share their ad.
Using the digital space as a platform for people to engage with the brand, we connected likeminded creatives and hobbyists, forging an incredibly engaged and growing community.
DOCUMENT TYPE:
Credentials
DATE:
February 2014

9. THE RESULTS
300% greater response from previous marketing campaigns
Created a loyal community of online followers, friends and fans
Increased brand engagement exponentially
Created hundreds of interesting pieces of creative social content shared throughout the world
and inspired the community to do the same
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February 2014

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16. "The perfect mix of strategy, creativity and
understanding of our audience and, in turn, how
to reach and influence them made And a stand out.
Our first campaign, engaged the hearts and minds of our buyers,
nearly tripled our social followers and was considered one of
the best initiatives STAEDTLER Australia has launched by staff."
Ellen Marquart, Brand Manager - STAEDTLER Australia
DOCUMENT TYPE:
Credentials
DATE:
February 2014

17. CATEGORY:
PROJECT DESCRIPTION:
DATE:
SECTOR:
DOCUMENT TYPE:
Credentials
DATE:
Month 2014
February 2014
MULTI-CHANNEL MARKETING
A/NZ DIGITAL AWARENESS CAMPAIGN
2013 / 14
NOT-FOR-PROFIT / NGO
©2014
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.

18. BACKGROUND
Hello Sunday Morning (HSM) is a social movement aiming to change
We jumped at the opportunity - not only to work with this progressive
the world’s relationship with alcohol - one Sunday at a time. Participants
NFP, but also to write our own brief spanning: brand awareness, social
are encouraged to take a 3 month break from alcohol, sharing their
influence, brand activation and new media. Several creative sessions
positive experiences through a blog & social media. Currently there
and mountains of research later, the idea was ready to present: a
are 19,000 registrants internationally (the bulk from: Australia, New
multi-channel campaign culminating in an interactive quiz that would
Zealand & the UK). Hello Sunday Morning approached And with a
engage, excite & add value to the market, while creating channels with
concise goal of 100,000 registrations by the end of 2014.
a growing audience for future communications.
DOCUMENT TYPE:
Credentials
DATE:
Month 2014
©2014
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.

19. WHAT WAS REQUIRED?
Australian-centric campaign that spans
"Online & offline activity"
Must be able to re-purpose for global market
5,000 Australian registrations Feb. 2014
DOCUMENT TYPE:
Credentials
DATE:
Month 2014
©2014
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.

20. WHAT WAS DELIVERED?
"Unlock Your Sunday Morning" interactive quiz &
multi-channel campaign spanning:
Social influencers
Print / traditional media
Display advertising
Ambient advertising
DOCUMENT TYPE:
Credentials
DATE:
February 2014

21. THE RESULTS
Campaign is mid-way, and tracking very successfully. Initial feedback from client:
"Definitely going way beyond the ordinary marketing campaign!
We love the personas, it's where we want to go by attracting these kind of users to
HSM. Also really impressed by your research.
You guys have absolutely nailed it!! Thanks for making my day"
Jacinth Rowland, Acquisition Manager - Hello Sunday Morning
DOCUMENT TYPE:
Credentials
DATE:
February 2014

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29. CATEGORY:
PROJECT DESCRIPTION
DATE:
SECTOR:
DOCUMENT TYPE:
Credentials
DATE:
Month 2014
February 2014
CONTENT MARKETING
BUSINESS MOBILITY
2013
TECHNOLOGY / B2B
©2014
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.

30. WHAT WAS REQUIRED?
We knew there was a market opportunity. Over 85% of Australian businesses would
have BYOD solutions in place by the end of 2013.
Macquarie Telecom had a limited time to build awareness of a unique Business Mobility
offering in an already noisy marketplace of Tier 1 Tech and Telco businesses with
larger budgets.
DOCUMENT TYPE:
Credentials
DATE:
February 2014

31. WHAT WAS DELIVERED?
Infographic animation & content marketing program
Develop engaging, shareable content
Identify and develop key assets; white papers, market research and surveys, videos, eBooks,
infographics and customer stories
Map to customer buying stage to ensure an ongoing prospect dialogue at all entry points
Utilise the right channels for right content – paid, social, digital or offline
DOCUMENT TYPE:
Credentials
DATE:
February 2014
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.

32. THE RESULTS
Over 80 content touch points to sustain an automated 6-9 month
content marketing program. In the first three months:
Social channels: 30+ tweets, 20+ LinkedIn updates and 5 blogs & 1000s of shares
140% lift in website traffic to Mobility pages
Over 5000 content downloads
Increased site engagement, linking directly to web chat conversions
DOCUMENT TYPE:
Credentials
DATE:
February 2014

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DATE:
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36. CATEGORY:
PROJECT DESCRIPTION
DATE:
SECTOR:
DOCUMENT TYPE:
Credentials
DATE:
Month 2014
February 2014
BRAND STRATEGY & DESIGN
BRAND / PRINT / DIGITAL
2013
REAL ESTATE
©2014
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.

37. WHAT WAS REQUIRED?
Re-brand Melbourne real estate agency
Increase brand awareness
Boost sales
DOCUMENT TYPE:
Credentials
DATE:
Month 2014
©2014
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.

38. WHAT WAS DELIVERED?
Confident, established brand
Range of applied design materials & assets
DOCUMENT TYPE:
Credentials
DATE:
February 2014

39. THE RESULTS?
350% Increase in sales in first 2 months
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DATE:
February 2014

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DATE:
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45. DESIGN PORTFOLIO
A small selection of some of our creative muscle...
DOCUMENT TYPE:
Credentials
DATE:
February 2014
©2014
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.

46. PROJECT DESCRIPTION
DATE:
SECTOR:
DETAILS:
DOCUMENT TYPE:
Credentials
DATE:
Month 2014
February 2014
WEB DESIGN
2012
ARCHITECTURE
UNDER CONTRACT / OUR AGENCY
©2014
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.

47. DOCUMENT TYPE:
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DATE:
February 2014

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February 2014

50. PROJECT DESCRIPTION
DATE:
SECTOR:
DETAILS:
DOCUMENT TYPE:
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DATE:
Month 2014
CAMPAIGN: NEW SOUTH WALES SENIORS WEEK
2014
GOVERNMENT
PRINT, DIGITAL
©2014
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.

51. DOCUMENT TYPE:
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DATE:
February 2014

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54. PROJECT DESCRIPTION
DATE:
SECTOR:
DETAILS:
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DATE:
Month 2014
February 2014
CAMPAIGN: INTELLICENTRE 2
2012
TECHNOLOGY
LAUNCH AU $80MIL DATA FACILITY
©2014
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.

55. DOCUMENT TYPE:
Credentials
DATE:
February 2014

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DATE:
February 2014

58. PROJECT DESCRIPTION
DATE:
SECTOR:
DETAILS:
DOCUMENT TYPE:
Credentials
DATE:
Month 2014
February 2014
BRAND / PRINT / DIGITAL
2013
FASHION
BRAND / ART DIRECTION /
SITE / LOOKBOOK
©2014
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.

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DATE:
February 2014

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63. PROJECT DESCRIPTION
DATE:
SECTOR:
DETAILS:
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DATE:
Month 2014
CAMPAIGN: A BRIEF GUIDE TO ADWORDS
2011
TECHNOLOGY
UNDER CONTRACT: ACORN MARKETING
©2014
These materials remain the property of AND Creative PTY LTD. You may not use, copy or distribute these materials or the concepts, representations and ideas set out in this presentation without the prior written consent of AND Creative PTY LTD.

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68. THANK YOU
If you have any questions, or would like to discuss any projects - included
here or new ventures, please don't hesitate to contact us, any time.
Alicia Kearns - General Manager
Tim Rigg - Creative Director
aliciakearns@and-sydney.com
+61 409 816 938
timrigg@and-sydney.com
+61 415 368 202
And Sydney
Level 1, 171 William St
Darlinghurst
NSW 2010
+61 2 9331 6880
www.and-sydney.com
DOCUMENT TYPE:
Credentials
DATE:
February 2014