Enviar pesquisa
Carregar
Qualcomm
•
Transferir como PPTX, PDF
•
0 gostou
•
366 visualizações
Analysys Mason & IAMAI
Seguir
Vista de apresentação de diapositivos
Denunciar
Compartilhar
Vista de apresentação de diapositivos
Denunciar
Compartilhar
1 de 1
Baixar agora
Recomendados
Presented at the 5th Summit on Communication and Sport, Bradley University, March 30, 2012
Moritz deadspin presentation
Moritz deadspin presentation
Brian Moritz
Socialstrategygettingcompanyreadyapr14final 100414202418-phpapp01
Socialstrategygettingcompanyreadyapr14final 100414202418-phpapp01
Disney Interactive Media Group
BTK açıklaması
Elektronik HaberleşMe Hizmet, şEbeke Ve Altyapilarina IlişKin
Elektronik HaberleşMe Hizmet, şEbeke Ve Altyapilarina IlişKin
Tarik KUCUK
Chibi Clermont manga
Chibi Clermont manga
bibclermont
This report gives the analysis of Indian Telecom Sectro in 2011, considering various parameters of Mobility
Indian Telecom Industry In 2011
Indian Telecom Industry In 2011
Siddhant Jain
Competitive advantage grid. Example of Auto industry
Deleloping Competitive Advantage
Deleloping Competitive Advantage
Siddhant Jain
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
Barry Feldman
This document is a “distilled” version of the much larger report that Analysys Mason and IAMAI have prepared. The detailed report is available for purchase on IAMAI’s website – www.iamai.in and is an in-depth guide to each of the specific sub-segments within the mobile value added services ecosystem. This summarised version of the report covers the following areas: The Indian mobile VAS opportunity, policy and market enablers, key trends in the mobile VAS industry in India, key growth areas in services and applications and mobile VAS industry growth forecasts The key takeaways from this report summary are as follows: • The Indian non-voice market is at an inflexion point, and the growth opportunity remains significant • Similar to other mobile-first markets, mobile internet (handset plus dongles / CCDs) will drive growth in non-voice revenues while traditional services stabilize • However, various market and policy enablers are required in on-deck VAS, off-deck VAS and SMS channels to realize this growth opportunity • From a market perspective, a self-regulating body for settling issues between market participants can be an effective way to address on-deck challenges • From a policy perspective, we believe that following a model of market determined revenue share with no special VAS license is the best route • We recommend establishing an agency under the direction of TRAI to help address off-deck adoption issues and facilitate the allocation and management of a central short code registry system • It is also recommended that a common standard for local language characters should be mandated on all handsets sold in India to facilitate growth in SMS • Resolution of above issues also becomes imperative for maintaining market efficiency and balance of power in the evolving VAS value chain • Among the emerging services, we believe that mobile commerce and utility services will have a significant social impact • Finally, we believe that mobile internet adoption will result in a proliferation of data enabled services and applications around video, advertising, community, entertainment and enterprise mobility
IAMAI - AML Mobile VAS Report - Slides - 2011-07
IAMAI - AML Mobile VAS Report - Slides - 2011-07
Analysys Mason & IAMAI
Recomendados
Presented at the 5th Summit on Communication and Sport, Bradley University, March 30, 2012
Moritz deadspin presentation
Moritz deadspin presentation
Brian Moritz
Socialstrategygettingcompanyreadyapr14final 100414202418-phpapp01
Socialstrategygettingcompanyreadyapr14final 100414202418-phpapp01
Disney Interactive Media Group
BTK açıklaması
Elektronik HaberleşMe Hizmet, şEbeke Ve Altyapilarina IlişKin
Elektronik HaberleşMe Hizmet, şEbeke Ve Altyapilarina IlişKin
Tarik KUCUK
Chibi Clermont manga
Chibi Clermont manga
bibclermont
This report gives the analysis of Indian Telecom Sectro in 2011, considering various parameters of Mobility
Indian Telecom Industry In 2011
Indian Telecom Industry In 2011
Siddhant Jain
Competitive advantage grid. Example of Auto industry
Deleloping Competitive Advantage
Deleloping Competitive Advantage
Siddhant Jain
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
Barry Feldman
This document is a “distilled” version of the much larger report that Analysys Mason and IAMAI have prepared. The detailed report is available for purchase on IAMAI’s website – www.iamai.in and is an in-depth guide to each of the specific sub-segments within the mobile value added services ecosystem. This summarised version of the report covers the following areas: The Indian mobile VAS opportunity, policy and market enablers, key trends in the mobile VAS industry in India, key growth areas in services and applications and mobile VAS industry growth forecasts The key takeaways from this report summary are as follows: • The Indian non-voice market is at an inflexion point, and the growth opportunity remains significant • Similar to other mobile-first markets, mobile internet (handset plus dongles / CCDs) will drive growth in non-voice revenues while traditional services stabilize • However, various market and policy enablers are required in on-deck VAS, off-deck VAS and SMS channels to realize this growth opportunity • From a market perspective, a self-regulating body for settling issues between market participants can be an effective way to address on-deck challenges • From a policy perspective, we believe that following a model of market determined revenue share with no special VAS license is the best route • We recommend establishing an agency under the direction of TRAI to help address off-deck adoption issues and facilitate the allocation and management of a central short code registry system • It is also recommended that a common standard for local language characters should be mandated on all handsets sold in India to facilitate growth in SMS • Resolution of above issues also becomes imperative for maintaining market efficiency and balance of power in the evolving VAS value chain • Among the emerging services, we believe that mobile commerce and utility services will have a significant social impact • Finally, we believe that mobile internet adoption will result in a proliferation of data enabled services and applications around video, advertising, community, entertainment and enterprise mobility
IAMAI - AML Mobile VAS Report - Slides - 2011-07
IAMAI - AML Mobile VAS Report - Slides - 2011-07
Analysys Mason & IAMAI
This summary report document is a word document format of the much larger report that Analysys Mason and IAMAI have prepared. The detailed report is available for purchase on IAMAI’s website – www.iamai.in and is an in-depth guide to each of the specific sub-segments within the mobile value added services ecosystem. Dr. Subho Ray, President IAMAI stated, " This is the first ever study in India which charts the evolution of the mobile value added services industry, maps the future growth potential and makes practical suggestions on what needs to be done by various stakeholders set this industry on a ‘take off’ mode. We are confident that this will become the industry's guide for the next 10 years" This report has focused on the following: • The Indian Mobile VAS Opportunity • Policy and Market Enablers • Key Trends in the Mobile VAS industry in India • Key Growth Areas in Services and Applications • Mobile VAS Industry Growth Forecasts Profiles of the report sponsors are also included at the end of the report, along with profiles of 40 leading players in the Mobile VAS value chain. The key findings of the report are as follows: • Carriers are increasingly focusing on non-voice services to drive revenue growth as voice services become commoditized. During the next five years, VAS ARPU will increase by 48%, which will compensate for the 14% decline in voice ARPU. As a result, overall ARPU will stabilize and decline by only 4.5% between 2011 and 2015. • Mobile data will emerge as the next ‘killer application’, accounting for 32% of total incremental wireless revenue – primarily driven by the latent demand for connectivity, which wireline broadband has been unable to address because of availability issues. • Mobile commerce will represent an INR20 billion revenue opportunity by 2015. • Utility services that can provide a scalable, technology-enabled solution to issues around access to information, opportunity and infrastructure (for example, healthcare, education and agricultural/husbandry advice) can add significant value and, as a result, enhance the value proposition for users – particularly those in rural areas. • Mobile video has been promoted as the key differentiator on 3G networks, but the limited amount of allocated spectrum (5MHz) and associated capacity constraints will limit video-based services in specific segments and geographies.
AML - IAMAI Report on Evolution of Mobile VAS in India 2011-07
AML - IAMAI Report on Evolution of Mobile VAS in India 2011-07
Analysys Mason & IAMAI
Linkedin
Linked in
Linked in
Analysys Mason & IAMAI
Join us on Facebo
Facebook
Facebook
Analysys Mason & IAMAI
Link to Live Webcast
Live Webcast
Live Webcast
Analysys Mason & IAMAI
IMImobile
IMImobile
Analysys Mason & IAMAI
One97
One97
Analysys Mason & IAMAI
http://www.smsgupshup.com/
SMS GupShup
SMS GupShup
Analysys Mason & IAMAI
Mais conteúdo relacionado
Mais de Analysys Mason & IAMAI
This summary report document is a word document format of the much larger report that Analysys Mason and IAMAI have prepared. The detailed report is available for purchase on IAMAI’s website – www.iamai.in and is an in-depth guide to each of the specific sub-segments within the mobile value added services ecosystem. Dr. Subho Ray, President IAMAI stated, " This is the first ever study in India which charts the evolution of the mobile value added services industry, maps the future growth potential and makes practical suggestions on what needs to be done by various stakeholders set this industry on a ‘take off’ mode. We are confident that this will become the industry's guide for the next 10 years" This report has focused on the following: • The Indian Mobile VAS Opportunity • Policy and Market Enablers • Key Trends in the Mobile VAS industry in India • Key Growth Areas in Services and Applications • Mobile VAS Industry Growth Forecasts Profiles of the report sponsors are also included at the end of the report, along with profiles of 40 leading players in the Mobile VAS value chain. The key findings of the report are as follows: • Carriers are increasingly focusing on non-voice services to drive revenue growth as voice services become commoditized. During the next five years, VAS ARPU will increase by 48%, which will compensate for the 14% decline in voice ARPU. As a result, overall ARPU will stabilize and decline by only 4.5% between 2011 and 2015. • Mobile data will emerge as the next ‘killer application’, accounting for 32% of total incremental wireless revenue – primarily driven by the latent demand for connectivity, which wireline broadband has been unable to address because of availability issues. • Mobile commerce will represent an INR20 billion revenue opportunity by 2015. • Utility services that can provide a scalable, technology-enabled solution to issues around access to information, opportunity and infrastructure (for example, healthcare, education and agricultural/husbandry advice) can add significant value and, as a result, enhance the value proposition for users – particularly those in rural areas. • Mobile video has been promoted as the key differentiator on 3G networks, but the limited amount of allocated spectrum (5MHz) and associated capacity constraints will limit video-based services in specific segments and geographies.
AML - IAMAI Report on Evolution of Mobile VAS in India 2011-07
AML - IAMAI Report on Evolution of Mobile VAS in India 2011-07
Analysys Mason & IAMAI
Linkedin
Linked in
Linked in
Analysys Mason & IAMAI
Join us on Facebo
Facebook
Facebook
Analysys Mason & IAMAI
Link to Live Webcast
Live Webcast
Live Webcast
Analysys Mason & IAMAI
IMImobile
IMImobile
Analysys Mason & IAMAI
One97
One97
Analysys Mason & IAMAI
http://www.smsgupshup.com/
SMS GupShup
SMS GupShup
Analysys Mason & IAMAI
Mais de Analysys Mason & IAMAI
(7)
AML - IAMAI Report on Evolution of Mobile VAS in India 2011-07
AML - IAMAI Report on Evolution of Mobile VAS in India 2011-07
Linked in
Linked in
Facebook
Facebook
Live Webcast
Live Webcast
IMImobile
IMImobile
One97
One97
SMS GupShup
SMS GupShup
Baixar agora