28. Enclosed Checkout
Allow shopper to focus on
completing their purchase
Allow shopper to focus on
important details
Security logos are more visible
29.
30.
31.
32.
33.
34.
35. 70% of consumers consult reviews or ratings
before making a purchase
90% of online consumers trust
recommendations from people they know
70% trust consumers they don’t know;
27% trust experts; 14% trust advertising
63% of customers are more likely to
purchase based on reviews
Sources: Business Week, Econsultancy, BazaarVoice, iPerceptions
