Twitter has become an essential communication tool for breaking news, public debate, political protest, popular culture, and business. It’s an easy to use tool for engagement, research, customer service, and promotion. What can Twitter do for your brand or company? Join social media and branding expert Amy Vernon for inspiration and education on how to make Twitter – and their recently launched brand pages – a focal point of your social media strategy.
1. Establishing a Strong Brand
Presence on Twitter
Amy Vernon
@AmyVernon
http://amyvernon.net
2. Twitter 101
Provide value in your tweets
The 80/20 rule – 80% of the time providing
value, rather than simply promoting
That other 20%? Better be done well
Talk to your followers.
Customer service
Be an authority on your subject
4. Content
Customer service:
Respond to people complaining openly
Take to DM once you’re asking them for personal
info, not from the start
Links:
From all sources, even competitors if it provides
valuable information
Be considered the go-to source for your subject area.
Retweet others – followers or not, who provide
appropriate content
6. Following
Follow fewer accounts than follow you.
If followed by both of these accounts, which looks
more interesting to you, before clicking through?
8. Following
Choose people/accounts who are appropriate to
follow.
If your focus is food, don’t focus on sports accounts
Don’t follow back everyone who follows you.
Don’t buy followers.
DON’T BUY FOLLOWERS.
14. Profile basics
Background is not interactive
Links cannot be clicked on – make sure they are
simple to type in
Include handles of those who tweet on account or
say who they are in the bio.
Logo or simple image is best for avatar
15. Brand pages
More customization than profiles
Must advertise with Twitter (for now)
More visually appealing than standard profiles
Not tremendously different than standard profiles.
19. Brand page basics
Header image beneath profile box allows brand to
choose the images, slogan, hashtag, etc.
Size: 835x90
No restrictions on content (as opposed to FB)
Evokes more of a Facebook feel
Promoted tweets are “pinned” at the top of the flow
(Dell & Intel)
Consistency between desktop and mobile
20. Hashtag pages
Brand new (#NASCAR is the first one)
For events, not specifically for brands
Little to no editorial control over content
Certain accounts can be included even if not tweeting
the hashtag
Post apparently can be “pinned” for any new visitor,
but drops down as new tweets come in.
Still evolving
22. Hashtag page basics
Logo of brand behind the hashtag
Custom background
Information on event or upcoming events
Image bar pulls pics from those tweeted into the
hashtag
Allows users to tweet directly into hashtag
Shows who’s engaged in the hashtag
23. Twitter advertising
Promoted accounts – Twitter highlights your
account as one to follow. Geographic targeting.
Promoted Tweets – Your Tweet shows up in
people’s Twitter streams and at the top of search
results. Target geographically or accounts like your
followers.
Promoted Trends – Your hashtag shows up in the
“Trending” list
Background color matches company logo color. Simple, yet effective
Simple background; introduces you to those who are tweeting as the brand. Image bard shows how the devices are used in a variety of settings.
Simple background – color matches logo; logo only. Image bar shows the personalities who have shows on their network, killing two birds with one stone (both showing celebs, and advertising their shows, very subtly)
Background shows campus, colorful circuit boards. Happy people (a bit hidden – remember people are looking at your background on a variety of different-sized screens. Background flows off image bar. Background provides easy-to-remember links of other social accounts.
UPDATE VERBALLY IF NEW INFO has come out regarding these